The programme, by definition, has three dimensions:
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The second is a description of the diagnosis
The third is to finalize the programme。
Taken together, it is to see what needs to be improved from the standpoint of seo, and to put the content in a programme that makes it clear at first sight what is going on, which leads to a complete seo diagnostic programme。
For different sites, there should be different programmes, and the following is the idea of a complete seo diagnostic programme:
I. Website accessibility diagnosis
(1) optimization of users
Registration: the easier the membership registration, the better。
Trade flows: simple, easy to use and easy to trade。
3. Interaction: it is easy to communicate with the website。
Ii. Web structure and page optimization
1 site catalogue: it would be preferable to keep the site catalogue above three layers, which would facilitate the search engine spider capture。
Website pages: the first tiers of the website would be static pages, if dynamic, preferably translated into static pages by technical means。
Navigation: the main navigator needs to be visible, clear and less graphic。
4. Path: a layered incremental path is used, each with a link. The search engine spider quickly finds the relevant page。
5. The first page highlights important elements: in addition to the main column, important elements of the sub-catalogue should be presented in the form of links on the first page or in other sub-pages to highlight them。
6. Use of site maps: maps in HTML or xml formats. It is important to note that the map of the website is also focused, giving essential content and links as much as possible, rather than all the fine ends。
Too many links in one page. Google explicitly stated that “if there are more than 100 links on the map of the site, it would be preferable to break the map of the site into multiple pages”。
7 photo optimization: in general, the search engine can read only the text and is invisible to the picture. In the meantime, the photo file will delay the page loading, and if the site cannot be loaded for more than 20 seconds, users and search engines will most likely leave your site. Professional **** this is all the more so unless your website content is photo-based, such as games sites or pictures, which are critical, try not to use large pictures, let alone make pages with pure pictures。
Each photo label has an alt attribute, which the search engine will read to understand the picture. Therefore, it would be preferable to have a text description in the alt properties of all illustrations, with the key words on the page。
Overall, web pages should minimize decorative images, as well as large pictures and falsh. The text in the alt property is less important to the search engine than the text of the text。
8. Web page diet: a page is about 15k in size, preferably not more than 50k。
Design of web titles and labels:
Title: tittle short, highly general, with keywords rather than only company names. But not too many keywords and not more than three phrases。
The first words are most important for the search engine, so that the keyword position is as forward as possible; it is best to organize it into short sentences or phrases that are grammatical and reading habits, avoiding meaningless phrases。
Keywords: use keywords that appear on the web page as much as possible. (selection of keywords is indicated separately)
Description: the description contains keywords that are relevant to the body of the text and that do not exceed 200 words。
Cross-links within web sites: within your website, high-quality content is linked to each other, especially to google, where cross-links based on common content are important for transmitting pr values within your website
11. Website export links: the website export links use text to the extent possible and contain key words from the website。
12. Friendship links: the website's friendship links are preferably in the form of a text containing the key words of the website。
13: determination of the overall structure and functions of the website, design of the page, preparation of the website program and back-office, initial work on the website, website testing, meeting w3c standards
14. Web sites are fully operational online
Iii. Preparatory work for the pre-extension of the website
A. Sem project planning
In response to the current search engine marketing approach and strategy, the sem project team has developed a marketing strategy for the network in line with the target client group, taking into account the characteristics of the rafidain industry and the clients that changchun rafideen is already facing, analysing website columns, website codes, website information, keywords, etc
1. Site profiling: anatomy of the site itself, with the aim of identifying the underlying topics of the site。
2. Website location: the site itself is located and its location is specified。
3. Competition analysis: an analysis of the industries to which the website belongs, and an analysis of large-scale websites in the industrial category。
B. Analysis, recording and optimization of website information
The inclusion of professional wine industry information, literary information, counselling information has been added to the outreach strategy, and the volume of information has been initially in line with the prior promotion requirements。
1. Structured diagnosis: fairness, efficiency, convenience and application of household access habits。
Page diagnosis: whether the page code is streamlined, whether the page is clear, whether the page capacity is appropriate and the page colour is appropriate。
Document diagnosis: fair format and name of document。
4 visit diagnosis: visit statistical installation, visit route analysis, area analysis, keyword analysis, etc。
C. Optimization and promotion of the seo website
The modifications to the website program code are optimized, the details of each page of the website are optimized, the information on the website is optimized and the website is largely rolled out on the web site。
1. Analysis of keywords: whether keywords are appropriate and whether keyword density is higher than peers. Remembering keywords is not the better the better, and it is essential to find the most reasonable keywords。
2. Search engine landing analysis: what type of landing is used, whether the landing information is comprehensive and effective。
3. Hyperlink analysis: how human beings are connected to the web site, whether it is relevant or similar。
