On 28 september, when the third type of aircraft started whistling from the fujian e. M. I. Orbit, it left not only smoke and pyrotechnics on deck, but also a screen of numerous chinese army fans. The camera was set as soon as the aircraft emptied, and the thought was returned to another “field” — the printing shop。
That's right, it's a printing machine that looks like a big deal. After all, there are millions of drawings, craft cards and composite labels behind a warplane, all of which are “pull” on the printer. So, the topic #fujiansameprinter # was put on the top of the hot list by a guy with a brain hole。
Heidelberg: "a horse" in the printing machine
If you compare the printing ring to the circle, heidelberg is the iphone 14 pro max peak blue -- expensive, steady, decent. Born in 1850 in the city of heidelberg, germany, a 175-year-old “100-year-old shop” that still holds the chinese high-end photocopying machine c。
"do you have heidelberg?" - this is the soul torture before father a. No? I'm sorry, next。
The masters who were able to touch heidelberg in the early years were walking with bgm at the printing plant. And the bosses said, "the machine goes off, the gold goes up." around the millennium, it was reported that the owner of a pearl triangle printing plant relied on a heidelberg cd 102, three years for a villa and five years for a yacht, known as the “leaf-sweep” — making money as easy as cleaning leaves。
"the lubrication watch in heidelberg, with all the screws in it, is clearly marked, the national machine is perfect, the instructions are only three pages, one page of security alert, one page of after-sales telephone, one page of "congratulations". Despite their tuning, the early deployment of equipment from abroad is a reality。
The "price butcher" of the national machine: the 2008 knife
The 2008 financial crisis was characterized by tight monetary consolidation and countervailing printing orders. A small domestic printing machine, with an open window, offers a “one-third heidelberg price” for a mass murder weapon, which immediately ignites the spirit of grass-roots enterprise。
"in the first hundred thousand, you can be the boss" -- the ad is simple and rude. As a result, countless li, wang and zhang went into the race and sold iron, fantasizing to copy the heidelberg-style rich myth。
However, fairy tales quickly became accidents。
Zhou's general recollection: "the first single card, with a 2-millimeter mark, the client throws off his face: "it's a business card, not a two-dimensional maze! Worse still, the machine strikes twice a month on average, and the mechanic is better known than the operator. Over the course of the year, maintenance costs were sufficient to cover another down payment。
Netizen @standman's diary: "the national machine is perfect for my unsatisfied predecessor -- when he chases, he promises to drop his chain the day after tomorrow."
Cows total 3 million scrap irons: lie down just after the warranty period
In 2011, long-triangular cattle were sold at a total cost of 3 million to buy a card and open a four-colour machine, which was intended to make a fortune in the publishing industry. As a result, the machine was installed as a “flip”:
- in the first week, a strike by an electromagnetic valve
- first month, transmission of the scroll bearings
- in the third month, the computer plate “failer” will need to be painted back to the factory。
The cow laughs at himself: "the warranty period is 365 days, and i have 280 days to fix it."
Even more desperate is the fact that, on the arrival of the warranty period, the factory immediately opens the “disconnected model”. Eventually, the gold swallower was treated with 280,000 scrap iron。
According to the documentation network, between 2011 and 2015, there was a 340 per cent increase in the number of disputes over the quality of printing machines produced in the country, and a large number of cases ended with “conciliation + reduced prices”, leaving fewer than 30 per cent of the buyers。
Why can't heidelberg eat
Manufacturing system: german industry 4. 0 vs workshop assembly
Heidelberg has one of the largest machine-bed clusters in the world, with all critical parts being produced “unmanned” and accurately controlled at the μm level. The assembly line uses a “one to the end” flow line, with more than 2,000 specialized packages, which push human error to the limit。
In contrast, more than 600 printing machines produce less than half a billion, and key pieces of smart processing + general single machine processing “mixed” with a teacher, handy + hammer, have a different voice。
2. Research and development inputs: 1 vs 600
Heidelberg spends approximately euro250 million annually on r & d, which is 2. 3 times the sum of all chinese printing plant r & d。
3. Standards and data
Heidelberg has made 175 cases of failure into a “case bank”, and ai predicts the life of vulnerable items, sending spare parts two weeks in advance. The national machinery is also registering “what happened yesterday” in excel form。
One sentence: “uptime online” and “price”。
The gap = the divide? The national production camp is stealing
It was noted that domestic printing machines were not in place。
- direct computer producers (ctp), with 2,000 domestic exports broken down each year, bringing down the price of their japanese and korean counterparts
- no-axis transmission technology. A team in beijing has been able to service the national electric +-drive mass, with a print accuracy of ±0. 05 mm, in pursuit of the heidelberg mainstream
- a “subscription service” was introduced at a plant in shandong, where users paid for the stamp, equipment protection packages, signed 30 million copies in the first month and ran after capital。
The ministry of industry and communications' “14 v” plan for the printing industry clearly states that by 2025 the national production rate of high-end printing machines will be 40 per cent. The road map consists of only eight words — “dictate the experience”。
User perspective: what are we waiting for
And so the hottest guy on the net @ride across the sea says, "the customer line is not heidelberg, it's stability, comfort, one stop."
Just like the electromagnetic ejection of the fujian ship, once the technology has been proven successful, you will not struggle with “vapour or electric bombs”, but will focus on “when the next nuclear launch comes in”。
In the same vein, the printing press is able to hold uptime to 98 per cent, reduce the waste rate to two per 1,000, and provide two hours of service。
After all, no one's money comes from the wind, and the brand rings shine, and it's no match for "the law of the good smell."。
