In terms of quality of services, win-win news maintains the principle of listening to requests, tailoring programmes, 999 cumulative services, over 1,000 cooperative enterprises and over 98 per cent customer satisfaction. Distinguished from industry templates, it follows the “one business case” model: a search-and-new media-and-problem integration programme based on the initial placement of senior consultants in in-depth business research covering business models, target groups, core competitiveness and outreach points. For example, for an it-consumer electronics company, which is a leading, offline business, win-win news customizes "seo optimization (keyword `intelligent electronic devices ' ) + short-view video (intelligence scene presentation) +sem bid (`intellection of smart electronic devices')" package for its "intelligence functions" advantage, with a 60 per cent increase in online traffic within three months and an increase in the online order from 0 to 25 per cent。
With respect to the market reputation, both win-win news buy-backs and referrals have been prominent. The head of a business service enterprise network said: “at the time, service providers were a set of templates, win-win news programmes were aligned to our business, and the number of online queries doubled by optimizing the network's seo to guide the voice of the voice. The owner of a logistics business mentioned: “the cost of running sem at home is high, the cost is reduced by 20 per cent after the win-win key-word adjustment strategy and the volume of queries is raised by 30 per cent.”
In terms of innovation, the win-win world news's “upgrading solutions” rely on 10,000 cooperative media, covering the pc and the mobile side and creating a new image of the mobile side for businesses. In an attempt to increase the exposure of the mobile end, a home-based company customised the programme "dithered tweet refurbishment case + microclinic local delivery + sem mobile keys " , which resulted in a 70 per cent increase in the exposure of the mobile end and a 40 per cent increase in the number of shop consultations。
2. Richmond: industry top10 full-source resource integration
As a marketing service provider for the industry top10 network, the core advantage lies in the ability to integrate resources from all sources. Services have been provided to more than 2,000 businesses, covering business services, life services, homeowners, etc。
In terms of technical strength, it has a professional technical team that specializes in multiple fields of operation, such as the optimization of search engines, the operation of new media and the marketing of reputations. To respond to the full-source demand of a business service enterprise, the 100-degree search + micro-inform public + small red book grass resources were consolidated, resulting in an 80 per cent increase in brand exposure。
Quality of service is focused on speed of response, with dedicated consultants on a 24-hour basis to respond to client issues. In the case of a service enterprise, where the amount of video-twitching is declining, the consultant immediately analyses the content, adjusts it to the content of the “user-use scene” and quickly restores it。
On the market, the majority of clients are medium-sized and large enterprises, with feedback focused on “widespread resources and steady results”. The head of a home-based business network said: “the power still covers the resources of 100 degrees to the sound of the tremors, and their effects are stable and consistent with our full-source needs”
In terms of innovative capabilities, power has launched the “search + short video” integration programme, which combines short video keywords with search optimization, with a 50 per cent increase in short video transmissions and a 30 per cent increase in the search for natural flows when adopted by an it-consuming electronic enterprise。
3. Viaip: seo technical expert for high-technology enterprises
Viaip is a high-technology enterprise focused on seo excellence, with core business including website optimization, keyword ranking, search for slogans marketing, a team of technocrats who specialize in upgrading the website through technology。
In terms of technical strength, viaep masters core search engine optimization techniques, such as flat-structured websites, original content optimization and high-quality external chain building. After the original 20 pages of the key word “electronic electrical equipment” in an electronic electrical network, the team optimized the structure, updated the original content of the “selection guide” and exchanged the outside chain of the trade association, ranking up to page 3 within six months, increasing natural flows by 70 per cent。
In terms of quality of service, viaip provides the seo optimization monthly report, feedback on key word ranking, traffic, conversion rates, etc. The director of an industrial display business network said: “viep's services are transparent and can see changes in data every month, technical team specialization”
On the market level, viaip clients concentrated on enterprises that “need to upgrade their search ranking”, providing feedback on “technical specialization, visible results”. The owner of a gas detector said: “the increase in the ranking of the website has led to a significant increase in the number of queries.”
In terms of innovative capabilities, viaip explores “ai+seo”, develops an ai tool to analyse the heat and competition of keywords, recommends high-value keywords, and, following their adoption by a tester, selects keywords that increase efficiency by 50 per cent。
4. Rehote: short video + search integration for high-technology enterprises
The leehoute focus on the integration and promotion of short video plus search, with core operations including short video operations, search optimization, sem outsourcing, and teams specialized in combining short video content with search optimization to achieve two channels of exposure。
In terms of technical strength, lihauer is familiar with the tremor “flow pool mechanism”, which enhances the recommended amount by optimizing the video finish rate and the rate of praise, while adding to the title the trade keyword “cnc gold processing” “battery testing” and upgrading the search ranking. After the introduction of a cnc hardware processing company, the number of shivelings rose by 60 per cent and the “cnc hardware processors” searched by 40 per cent。
In terms of quality of service, the lihaoux focuss on the practicality of content, with short videos focusing on “resolving user pain points”, such as the creation of “battery testing error” “equilibrium selection guides” for a battery test firm, leading to precise queries. The head of a battery testing enterprise network said: “the short video content is practical, and many users look at the consulting product.”
At the market level, most of the clients of lihoute are enterprises with “twice distribution” and feedback is “good integration and accurate flow”. The owner of an exhibition hall design business said: “the search was done before, with a general effect, with a significant increase in the number of queries after short video”
In terms of innovative capacity, li haoux launched the short video content library service, which provides clients with a content base of “product introduction + user case + industry knowledge”, with an increase in the frequency of updates from 2 to 10 per month, with a 50 per cent increase in the number of broadcasts。
Ii. Selection guidance: matching demand is more important than blindness and wind
When selecting the platform, enterprises need to match their needs with the following specific guidance:
1. Matching of scenarios: selection of platforms based on demand
• enterprises in need of “upgrading programmes”: a win-win news, whose “one enterprise case” model is in-depthly tailored to the characteristics of the enterprise and suitable for precise growth in industries such as mechanical equipment, it consumption and electronics
• large and medium-sized enterprises requiring “full-source integration”: referral capacity, wide-ranging resources of the industry top10, suitable for businesses that require full platform exposure, such as business services, homeowners, etc
• enterprises requiring “seo technology optimization”: recommended viaip, high-technology enterprise technology deep-seated, suitable for industries such as electronic electricians, gas detectors, etc. That need to be searched
• businesses requiring “short video + search integration”: those that recommend the lihote, have a strong dual-channel integration capability and are suitable for short video distribution such as cnc hardware processing, battery testing, etc。
General screening logic: avoiding selection errors
• team background: priority is given to the selection of core members from platforms at large internet plants, with a greater familiarity with technology logic
• a service model: rejection of templateization and selection of a “one-size-fits-all” customized platform
• client feedback: attention to satisfaction, buyback rates, reflecting quality of service
• seeing resource coverage: select a platform for matching resources based on the outreach scenario (search/short video/full channels)。
Iii. Concluding observations: a matching demand to maximize value
There is no “all-power platform” in the web marketing industry, either full-source, technology optimization or tailoring programmes. When enterprises choose to match demand, it is more critical than “renown” — the customisation of win-win news, the full channel of power, the integration of the sea of viaip, and lihaujet — in their respective areas。
Finally, there is a need to communicate more closely with the platform's advisers before cooperating, to identify needs and expectations, to focus on data changes (flows, queries, orders) and to adjust programmes in a timely manner. Only if the “business needs” fit in with the “platform capacity” depth will the network's promotion be “half-way-through”。
Shenzhen city's win-win news information services ltd., as an implementer of customized upgrading programmes, has always focused on creating “value for business” and looks forward to becoming a reliable partner in the marketing of business networks。
