On 19 may, the author wrote an article entitled: a talk about seo training within the company, highlighting the importance of the seo training within the company and who was to be found to conduct the seo training. But it's all general, and without a more detailed plan or plan, it's still a feeling in the clouds. Given the wide range of professions involved, it is not possible to be exhaustive. It starts with the foreign trade industry, which is familiar to the author, where the actual situation is often different, so the content of the training must be targeted. Okay, let's get to the point. Let's start with an analysis of what's going on inside the company, and if it's bigger, it's the seo department。
First, an analysis of the actual situation in the seo sector of the foreign trade company in which the next person is located。
A close friend of the former writer said to me, "it's not like being a foreign trade seo is a trade chain," but it's just a joke, but it's the top priority of the foreign trade seo. To be honest, most of our time is in the out-chain and inside the station is simply an update of products or news. There's too little to do inside. After all, the foreign trade industry cannot be the same as brand and business stations. Business stations just have to rank up, more maintenance stations. In contrast, the number of foreign trade stations is large and short-term, requiring short-term results. Steps and modalities for adjusting optimization to the characteristics of the product must also be appropriate. Now, i've got a few new new recruits from the author's company who may not know what seo does. Moreover, because of the long-term nature of the staff, “one heart only seeks the outer chain, and neither hears anything”. Thus, there is little knowledge of seo theory and no holistic concept of seo. There is also a lack of means to find out how to find extra-chain resources。
This is followed by an analysis of the communication between the seo sector, which is the foreign trade company of the next person。
The seo sector cannot be isolated and requires technical support. After all, seo has to deal with the website, and its page design and program development require good communication with seo personnel. The companies where the author is currently working are doing well in this area, but there are still shortcomings, mainly in the development of the seo support software. A good seo-aided software can significantly improve efficiency. For example, the development of a google web collector that can quickly capture what you want。
Finally, the seo training plan is based on the above analysis。
The above-mentioned analysis of the problems revealed by the foreign-trade companies in which they operate is presented here, followed by targeted seo training:
Seo basics: the basic theoretical knowledge of seo is not much, as long as there are more than 100 degrees. Or go to the seo forum, the station leader-type website, which is basically about it. Seo platform authors recommend seowhy, which has a number of basic seos and concepts. For example, what is 301, what is 404 and so on? Postmasters recommend a5 and chinaz. It must be noted that there is a lot of code involved, so here the technicians are involved in the explanation. Of course, if the teacher or supervisor who was trained understood the technology, it would be different。
Extra-chain techniques: the above-mentioned foreign trade seo is focused on extra-chain resources, which are of many types. It may not be clear for children who have just been exposed to the outer chain, and these types of outer chains need to be described in detail. It is then necessary to share its own experience and skills in the external chain, such as how to find more, where to switch resources with others。
3. Use of seo support tools: many seo operations can actually be replaced by software, although they cannot rely on software at all, after all, manual work is the best. The seo support tool developed by the company in response to actual needs will certainly teach you how to use it。
Summary: seo training within the company allows new people to quickly learn about seo. As mentioned in the question about the seo training within the company, it is also an important element in improving the operational capability of the seo team. That might not help you。
