Search engine seo optimizing field operations
Training:
1. General description of search engines: basic concepts and common terminology interpretation of seo, classification of seo, distinction between white hats and black hats, description of search and spiders, current status of application of domestic search engines, correct understanding of seo, seo and website construction, introduction of common seo analytical tools, relationship between price ranking and seo, etc
2. Web site optimization of seo technology: choice of domain name type with seo, url and seo, idc, submission of major search engines, characteristics of search engines such as 100 degrees, google, yahoo, factors affecting the ranking of search engines, etc
3. See technology strategy: how to achieve internal seo optimization and outside seo optimization on the website, keyword layout techniques, website architecture optimization techniques, website content optimization techniques, site map production and submission, external and internal links, seozuobi and seo case analysis, seo strategy on corporate websites, etc
4. Tools commonly used in seo: how to search for the number of entries on the website, how to search for external links to the site, the pr value of the website, the density of searching keywords, the whois search and history of domain name registration information, the web ranking test tool seom, the baidu index and the google trend, alexa's global ranking, the website statistical tool, the web site
Log analysis
5. Seo project planning: principles for selection of core keywords, application of longtail theory in seo, analysis of low-competitive, high-return keywords, analysis of user search behaviour, analysis of competitors ' keywords, seo's anti-racist horse strategy, observation of initial performance of search engines, etc
6. Common phenomena in search engines: the response to the decline in website intake and ranking, the common seozubi approach, and the treatment of website penalties
7. Dialysis of the classic seo website: website optimizes the analysis of well-known websites, participant websites optimizes analysis, analysis of common sites, how to make money online and make money.
Note:
1. Zero-basic starting to learn can achieve 100-degree optimization and improve the ranking of keywords to the position of seo director.
2. Better results from learning in conjunction with web site design, web code technology, website program design
3. Guaranteed learning: attendance of more than 90 per cent and free re-learning for one year
4. Can be certified as " seo optimist " after completion of study (seo optimist fee paid separately)
Study cycle: one full-time month; two amateur months。
6. Total 64 hours
Human rights violations.
What's a knowledge-sharing general
The director general of seo is a new position that has emerged in recent years。
With the development of e-commerce, the role of cybermarketers in companies has become increasingly important. The post of director-general of seo should also come into being。
Work responsibilities
1. Develop and organize web outreach programmes for the website, and take responsibility for overall traffic indicators and conversion rates for the website
2 organization of research, development of development plans for marketing, marketing, etc., and marketing implementation programmes
3. Expertise in the dissemination and dissemination of microblogging, forums, blogs, sns, professional communities, seos, sem etc., and the related operational resources
4 acquainted with web branding, with extensive experience and ideas on branding
5. Responsible for team-building
Trends in seo:
The current seo market in china is still in its development phase, lacking the corresponding regulatory mechanisms and the market is more fragmented. Many people are trying to quickly raise the number of key words on the website
There is often an exigency to achieve quick rankings using some of the zuobi vehicles that may be used as zuobi tools. Such an approach undoubtedly hampers the healthy development of the seo market。
The effect of seo is:
One, get more users to find what he's looking for
2 allows the relevant keywords to rank ahead and meet user needs
Let those in need find the station chiefs first
4 provide natural ranking of search results and increase credibility
5 bringing station chiefs ' websites ahead naturally, increasing the number of site views and promoting website promotion and business development
6 increased exposure to excellent websites and technology for web development
7 make it easier for people who don't understand the network or who don't know much about it to find what they need
8 savings in internet marketing for businesses
