On august 24th, the only source of information available to intel was informed that the primary product of the domestic water-testing smartphone chip was completely out of production and is currently in the inventory phase. The launch of the new k-series product k860, which did not renew the intel chip, was initiated. This marks the end of the intel test domestic smartphone market。
It would be unfair to judge the success of the intel smartphone chip by the short-term performance of a single product, but there is no doubt that intel is facing an unprecedented test, which is a worldwide wave of mobile internet, while one of intel’s papers is the x86-structured mobile chip. Success in the area of smartphones is linked to intel's ability to control upstream industries in the age of mobile connectivity。
As a technology-driven company, intel has followed moore's law and worked to introduce higher and faster performance processor chips, an approach that helped intel to maintain its lead in the pc era, but it did not work when intel copied this experience, which he had tried so hard in the pc era, to the time of mobile interconnection。
In fact, intel does not lack the gene to move the internet, from the first speed technology, to later mid products, to the meego operating system in intel, and to the acquisition of british lint. As an intel-heavy, thin-haired product, the path that intel is going to take will continue to be challenging, according to its first domestic submission。
Voices from partners: intel started too slowly
Intel smartphone chip test in china market with a choice of domestic mobile phone manufacturer - association. Intel and union launched the k800 mobile phone in may 2012, targeting the high end at a market price of $3299。
Information from sources indicates that the mobile phone was sold in general. In a visit to suning electric suzhou street, the fox searcher it found that k800 and s880 were in the same referral position, but that there was a clear high number of users interested in s880. One salesman told the fox searcher it that s880 was a best-seller type and that k800 market sales were not good compared to that。
Special mention should be made of the sale of single-nuclear mobile phones at a price of $3299 and double-nuclear s880 at a price of less than $2,000. Consumers complain that k800 is a little higher。
Three months later, the new k-series mobile phone k860 was launched. Unlike the previous cell phone, it did not use the intel chip. In a conversation with fox searches it, a head of the mobile phone department said that k800 was not a cause of bad sales, but rather because of the late entry of intel and the fact that he was not on the start-up line, and therefore the costs were not well controlled, resulting in low market awareness。
This statement is essentially similar to that known to fox search it. At present, the vast majority of users' perception of intel is still based on the role of a pc chip, which is rarely linked to smartphone chip manufacturers。
Expert interpretation: intel's single-nuclear multi-range rivalry nuclear
For a long time, there has been and only one amd company on intel's competitor chart. But intel's days of "rehabilitation" are over. The iphone and ipad are opening the way to mobile internet competition, which is recognized as an economic era beyond the traditional internet. Intel added a new opponent to this brand-new competition pattern, a long list of which includes arm, chase。
In the area of mobile internet, arm, highcom, and texas instruments do not see intel as rivals because, despite intel's strong desire to enter the area, intel's market share is too low. Neither the iphone of the apples, nor the various android and windows phone camps, are they very rarely using intel chips。
An expert with a long-term study of intel analysed the fox search it, whose long story is strong performance, and as a result, intel emphasized that single nucleotide multi-wires, which turns out to be not a double-nucleus, intel still lags behind competitors in the process, plus intel is the back-entry of the industry, making it difficult for intel to stand on his heels。
Intel said in an interview with fox it, “intel does not object to the multi-nucleus. The concept of nucleotide multi-wire technology has been used in the computer field for many years, and the concept of nucleus and wiring can be compared to the concept of cooking. A nucleus is a cooker, a thread is a cooker, a cooker is a cooker, a cooker can cook at home, a master has many cookers, and we are two nucleus, which is equivalent to four cookers. If you have two cores, two masters, one set of stoves, you can imagine the overall performance and the energy consumed.”
Another discussion about intel gauthon is a process struggle. At this stage, the intel phone chip is basically made with 32 nanotechnology, while intel's rivals, high-tech, italian semiconductor, etc., have entered the 28 nanotechnology process. Intel's technology, especially in terms of utility, has little advantage in facing new entrants to these mobile chips。
Intel stressed to fox search it that “the company expects new process mobile phones to come out in 2013, and intel will do 22 nanometers this year, see 14 nanometres and see 10 nanometres. Intel talks about the trend, and it has been following morse's law for 40 years.”
For the 32 nanometres and 28 nanometres, in intel does not, in intel's view, indicate that the chip is not working well. Intel argues that today the semiconductor industry is often talking about 28 nanometer shortages, and that many producers of 28 nanometres are not able to supply that much. Why is it not available because the good quality rate is too low? 28 nanotechnology is difficult for many manufacturers. Twenty-eight nanometers are actually equivalent to 32 nanometres。
Intel's first x86 smartphone: think k800
Intel: under moor's law: there's more to be done
When it comes to intel, there's a subject that can't be avoided -- moore's law. During the traditional pc era, intel was guided by this theory, which allowed for a rapid increase in the nature of the chip. The intel product, which was born under this doctrine, is much more performance-oriented than waste。
An expert in the field of long-term research on communications indicated to fox search it that intel does not understand mobile end-products and therefore has no advantage over high-tech semiconductors。
According to fox it, intel has been trying to solve the problem of power consumption. One of the greatest results of intel's efforts was the 3d chip developed by intel. The design philosophy of the chip is as follows: overlap between two or more chips and create a chip (not only connected by external circuits in a “multi-nucleus” programme), and the overall length of the cable is significantly reduced as the design of the cable is distributed equally to the entire chip plane. This has helped to improve the speed of calculation and to reduce electricity consumption。
“intel's 3d technology has been very helpful in addressing power consumption, but it has not been applied to the area of smartphone chips in the x86 architecture”. According to the interviewer mentioned above。
Intel's chip product has no obvious advantage in the face of low-capacity, multi-nuclear products from competitors, which are not good for market entrants。
According to intel logic, the problem of exhaustion is not decided by a chip manufacturer, but by industry partners. Intel believes that the power of a mobile phone requires a multidimensional consideration, first, an optimization of the whole os perspective, and second, a high performance and low energy consumption of individual chips for chips. Thirdly, in terms of process, only a change in process is made, and in the same case, a change in processor effort。
The question behind intel's phone core: the dead meego?
To explore intel's attempts in the field of communications, intel has worked with many companies with communication genes. Intel and meego in nokia, for example, the intel merger and the british fly. However, their assistance to intel has not been immediate。
From the first mobile technology -- fast speed -- to the mobile interconnector terminal product of intel -- mid -- and to meego in intel, intel made many attempts. Among them, the intel rapid technology platform, which helped intel to regenerate in the pc field, did not translate into successful mobile interconnected terminal products。
Since then, intel has launched a larger offensive towards mobile connectivity, this time targeting its partner, nokia, the world's greatest mobile phone manufacturer, and working together to develop a new operating system, meego。
It was well known that the meego project in intel had suffered as a result of the withdrawal of nokia, after which intel announced that the operational system would be developed unilaterally. However, the withdrawal of nokia undoubtedly broke the intel steps, after which intel introduced only a small amount of meego-based cell phones and tablets, all of which resonated。
Nokia didn't help intel. According to ken dulaney, vice-president gartner, one of the special tests facing intel is communication technology. He stressed that intel had never been successful in wide-area communications. Intel's introduction of wimax, for example, is a difficult one, and it also lags significantly behind in the area of 4g such as lte. This, you know, is the minimum that should be met when dealing with mobile phone manufacturers。
In 2010, intel spent $1. 4 billion on the acquisition of infineon. It is known that the british flying wireless enterprise has taken the lead in the market for wireless services and wireless devices for smartphones and ultra-low-cost entry-level telephones, providing baseband processors, radio frequency transceivers chips, power management integrated circuits, additional connectivity, single chip solutions and corresponding system software。
The acquisition of british fliers was seen as a signal from intel to strengthen the smartphone industry chain, after which intel acquired a german company, blue wonder, specializing in lte technology. It was stated that blue wonder's focus on the experience of lte would compensate for the long-standing development of the lte in the british flying wireless crystals sector。
In addition, the m&a front in intel has been brought to other areas, such as the $7. 68 billion collection of mcafee. Prior to that, mcafee had occupied first place in the enterprise-level anti-virus market for six consecutive years and first place in the hardware gateway anti-virus market。
Of particular concern was the fact that mcafee had just acquired two mobile security services, trust digital and tencube, which allowed intel to become more easily and fully involved in the area of smart phones that it had always dreamed of intervening in。
An executive in the mobile phone department has indicated to fox search it that british flying ling must have been involved in the development of the k800 chip, with a lot of optimization and matching of the intel chip. However, the traditional advantage of british loft has not been realized because k800 is a x86 structure. According to analysts, after the intel merger, the intel changed its approach to the development of british flying ling。
Intel confirmed to fox search it that “intel's acquisition of the british flying wireless solutions sector involves the integration of their valuable technology into industry-led system chips. Intel test domestic smartphone k800, using the intel xmmtm6260 platform to support the 21 trillion hspa+ network, provides users with a faster and more stable access experience.”
“think k800 is actually offline” said the executive. This means that the intel x86 chip phone in china’s first test market has largely ended. Intel’s path is far from the future, but the intel test china’s first smart chip has not opened a good start. It needs to be noted, in particular, that intel, which is recognized for its performance, will continue to launch multiple products and remain committed to the field of mobile internet. Intel's partners would also like to say that the follow-up will launch a new smartphone for the intel chip。
