“it is not appropriate in this age when people used to say that the smell of wine is not afraid of the depths of the alley, and we have to make our products and fields more accessible and accessible to young people in ways they want to hear.”
This is a comment made yesterday following the launch of the 5-inch-screen smartphone s880 by the vice president of the united states of america, cmo wei jiang lei of china. As the chief marketing officer of the china district, it was his duty to make it known to a wider audience and to be able to translate it into real sales。
The fact that he came down from the helicopter with headphones and sunglasses on his head looked like fashion, and even some cool middle-aged men were somewhat different from the managers of domestic manufacturers he had seen before. He could take the ipad and walk in the post-session lunch room in color shorts. Fashion and youth are the elements he injects into marketing。
He also made a generous announcement that the initial 4 nuclear phone, model k860, would be released in mid-august. There are currently four major clusters of congenial product models: k, s, a, p. The k series focuses mainly on performance, including the initial intel x86 architecture smartphone k800, which has been released. The other three series s, a and p are high-end fashion, entry and business。
With regard to the four nuclear weapons k860, wei jiangray does not want to say much. While the convergence has begun to blur the concept of the three- and four-generation phone, it has shifted to a more disaggregated product series model. But k860 should be defined as the fourth generation of unileverphone, which is believed to be carrying the same 5-inch screen as s880, without excessive resolution being revealed. As a high-performance representative of the k series, it is believed that the k860 released in august will be the current high-end mainstream 720p hd high-resolution screen level。
The four nuclear phones currently on the market include samsung galaxy s iii and htc one x, and the mirs, the national manufacturer, will release the four mirx at the end of june, and the four nuclear phones in china will appear on the mwc 2012. In response to the questioning that the four nuclear mobile phone market is not promising, wei jiangray is confident. In his view, smartphones should not be limited to hardware for the time being, and software enhancements were more important。
He also revealed that the four nuclear phones k860 would have an exclusive video editing function that would make their own mv or microfilm. Multiple pieces of video are adhesived, clipped, recomposed, and can be exposed and music added。
Wei jiangray believes that the enhancement of software functionality will, in his view, be a watershed for future mobile phones. “every application loaded on our mobile phone today is all optimized. This is a very large workload, and it is also the point where we leave our competitors behind and leave them behind.”
