Which seo search techniques do you not use
All along, i've been asking a lot of new friends how i should learn to use a search engine. To put it this way, the search engine is our best self-learning teacher, not only efficient, but also an approach that really learns from your own experience and, more importantly, it doesn't charge you any fees for learning, and all you pay is time. In fact, many times, most of the problems in the start-up learning process can be solved entirely by searching for themselves, but many friends spend more time asking questions that may not be resolved in the end, which is a methodological problem. Today we come to talk about search techniques that are available for the operation of web-site seo, not only to increase self-learning efficiency but also to improve productivity。
I. Qualitative keyword combination search
What do you mean, a character keyword search? The white point is to combine the key words you can think of and search for
We normally search for a keyword, or a short word, so it is sometimes difficult to quickly locate the results we want
A small partner who understands the rationale of the search engine may know that when we enter information in the search box, it compares it with its own data index library, and then calculates the ranking back to the search result page, and a very important factor in calculating the ranking is that the match is relevant, the higher the match, the more likely it is to be displayed
So we can start by increasing the relevant matching, by combining the feature key words that come to mind, so that we can quickly locate what i want
For example, once before, i was walking, and i happened to hear a song next to it, and it happened to be on the side of it, and i liked the melody as soon as i heard it, and the message i could get was that the song was singing by yang zong-lang, and i heard a song that was so old and so on。
But we got two feature keywords: "yan zong latitude" and "once and a half," so we can quickly find the song。
Soon we'll be able to get to yang zong latitude once; in fact, there's a lot of scenes like this, like we're familiar with a single shot in a movie, and we just can't remember the name of the film
Or when we look for a specific site, we can use this combination of feature keywords to improve the accuracy of the search。
Using scenery analysis: when only a few feature keywords are known, and the subject matter itself is not clear, we can search in the form of feature keyword combinations (space separated in the middle)。
Ii. Advanced search tool for search engines
The advanced search tool for the search engine may not be familiar to many people, but may also include some of the practitioners specializing in seos, because we are familiar with input keywords, the regular mode of thinking that directs the search, whereas the search engine has long developed a highly human search that responds to the individual needs of each individual, and here we speak in 100 degrees
Before we talk about it, let's see how 100 degrees of advanced search works
Direct access to 100-degree homepage-- > settings--> advanced search
Enter keyword and click " search tool " on the search result page
The breakdown in the advanced search is very detailed and contains different dimensions, such as time, matching, location, designation of site search, etc.
There are many advantages to using advanced searches, especially for small partners who are seos, such as:
1. To view recent entries on their websites
The choice of a time frame for the results of a search, such as when we search for entries, can be limited to a period of time, one day, one week, one month, etc., which can quickly help us judge the frequency of the entries of the search engine on the site。
2. Filtering of undesirable search results
We can use advanced search tools to filter the search results pages, for example, when we look for "seo" keywords, but we don't want to see seo outsourcing, seo companies, seo looking for websites of this type, so we can just add "outsourcing companies" to the restricted keyword
3. Documentation is required for quick search
Sometimes we look for professional documentation online, like word, ppt, PDF, and then we can do it quickly with advanced search tools。
Use of advanced search instructions
In fact, advanced search commands are relative to professional seos, and most of the search results of these commands can be done through the advanced search tools described above, depending on whether they are visualized, or whether they require our own input, but some basic command search skills are necessary for a seo practitioner, which can help us to provide efficiency。
Here are some of the advanced search instructions that are common in 100 degrees:
1. Site
Format: site: domain name, mainly used for searching web site entries, often used in seo, but data are only available for reference purposes and accurate index numbers are available in the back of the 100-degree station
2, domain
Format: domain: domain name, relevant domain query, retrieves the results of the search engine index library page containing the search domain name; previously we used to search backlinks of the website
3, inurl
Format: inurl: string, understood literally as " inurl " , which means that url must contain the string information we asked for to be filtered, such as "inurl:bbs " , so that we can quickly filter out the forum
4, initle
Format: inittle: string, understood literally as " in bitle " , which means that the string must contain the string information that we search to be filtered out, such as " initle: website operation " , so that we can quickly filter out the site and operate the site
5-filetype
Format: filetype: document type keywords such as "filetype:PDF seo " can help us quickly filter out PDF documents related to seo
6. Minus sign “-”
The format of the "keyword 1 - keyword 2" subtraction instruction, which is similar to the filtering function of the advanced search tool above, e. G. Apple - cellular, does not show the message of an apple phone, but rather fruit
Iv. Search command combination use
The above-mentioned directives are used individually, but we can also combine them, sometimes with better results, and can help us resolve many of the practical difficulties. For example:
Difficult 1: how do you know where the competitors left their chains
It's a lot of questions i've been asked by my friends before, but we can really solve this problem through a combination of high-level orders, like someone who wants to look at my blog outside
How quickly did seo find a good outer chain platform
For many reverse link commissioners or seo beginners, this is a headache and no better external chain can be found, but the approach described above is also a way to find an external chain channel, and here you can see a combination of instructions
If you're a pet industry, a good pet forum, the platform is a good hair chain, so we can search "inurl:bbs intel: pets" so we can quickly screen the pet forum. Elected
Concluding remarks
Seo is a very important part of the website operation, and the search engine is the most important channel in our daily lives, so real learning to use it and making our work work more efficient is what an operator needs to think about, if you have any good key word strategy search techniques or questions, please leave a message in my blog or in my tweet. Maybe it's only when you've got these search techniques in order that you realize they're really useful to you
