1. Right to decline the first page
This is not about the downgrading of the entire website, but about the downgrading of the front page, which may generally occur with some minor problems on the front page, which is relatively minor and is simply a decline in the top page keyword ranking as a result of the deduction of the head page. In general, the downgrade of the first page will result in a decline in the ranking of the entire site and the subsequent downgrading of the ranking of the internal page, so that there will be no search for the main keyword, and there will be no ranking of the first page but there will be a situation on the internal page. This is therefore only possible in the case of a slight downgrading on the first page。
2. Decentralization
This is simple, meaning that there are too many optimising keywords on the first page, while the internal page is only directed at one primary keyword, so that the more keywords that are made on the first page, the less weight that is naturally given to each keyword, the ranking is less than the one devoted to this keyword. For example, while the first page optimizes five primary keywords for household appliances, televisions, refrigerators, air conditioners, water heaters and one brand name for xx appliances, the internal page optimizes only one word for television, single products, and key word weights are not dispersed, naturally ranking better than the first page。
3. Dispersive experience
Indeed, this and the division of weight mean that too many keywords are optimized on the first page. What do you mean? Because the inside key words are more exclusive, content, link construction is built around the key word, and because the front page has a large number of keywords, whether text, picture, or link, which leads to users needing a second choice, rather than simply satisfying the user experience on the inside page. For a simple example, do you want to buy a pair of authentic nike basketball shoes that go to a store or a shopping mall
4. Over-optimization of internal pages
Some of the more focused product pages, conversion pages, have been significantly optimized by importing a large number of high-quality inner and outer chains, while there has been a significant flow of the pages, and many have even made them into catalogue pages, adding many sub-pages. While there is no reason to increase the ranking of focus pages, it should not result in undermining the optimization of the front page, or even directly neglecting the front page, which, although it is not a direct translation, is the page of the website, the guide page, like the shop, which blew up the front page, and which is probably useless。
5. Relevance matching
Relevance matches are also the matching of keywords to the entire content of the page, including keywords with title, keywords with description, keywords with content, etc. The better the relevance, the better the web experience, the better the keyword ranking. It is clear that for relevance matching, the internal pages are dominant in terms of title, description and content, while the front page needs to accommodate multiple keywords and it is not possible to match all aspects with only one keyword. So this leads to the poor relevance of the key words on the first page, after the inclusion。
In sum, the reasons for over-optimization and errors are mainly due to the fact that there are too many keywords on the front page, which distract the station head from optimisation, while there is a single key word on the internal page, a higher match, a higher key weight and a better experience, leading to a search for the main keyword, which ranks better than on the first page。
The writer suggested controlling the number of keywords on the front page when the keywords were set, placing the most important keywords on the front page in accordance with the keyword pyramid principle, and all other product words could be distributed to other pages, optimising one by one, avoiding multiple keywords taking over the ground and preferably combining relevant and attractive keywords, which would be more conducive to a correlation。
