1. Work as a network marketing/electrician/seo optimist in an enterprise, with the intention of becoming a director or self-employed person. 2. Priority is given to the preferred zero-basic participants in network marketing/electrician/seo optimization, and to those interested in network marketing and e-commerce。
Eight points
A four-dimensional teaching, patient, loving and caring service for students
Extraordinary educational brand advantage
Introduction
Course modules
Courses
Training content
Preparatory
Office automation
Windows, word, excel, ppt office applications; professional application of office software
Dreamweaver
Description of the humanization of the dw and use techniques in the area of page architecture and front-end development applications, HTML basic applications, fast-tracking, application of css stylesheets, website management and maintenance
Flash
Description of fl applications in video, sound, graphics and animations that allow for a variety of animations, navigation interfaces, interactive effects and other peculiar effects
Fireworks
Description of fw applications in web-page slices, layers, frames, gif animations, canvas settings and use in conjunction with other software
Photoshop
Proficiency in ps skills in image editing, image synthesis, color-modification and special effects production, and in other software applications
Website code
Structure optimization
HTML tag
HTML5, h5, smart forms, structured labels
Follow-up projects:
1. Structured layout of article pages. Including article titles, body text, pictures, page background, authors, publication times, etc
2. Achievement using table labels
3. Simple login registration using form, input form labels page noodles
Css basic syntax:
Common styles
Css3 jane,. Css3 introduction, common styles, text and text, colour
Concourse items: production of general navigation columns
Css selector
Css selector, name selector, alien selector, use of onion selector, hypothetical selector, structured hypothetical selector, properties selector, brothers selector, subelement selector
Css box model
Box model, how to use good box model
Concourse items: development of the navigation column, setting the inner margins using box models, added with hover effects
Floating and positioning
Float, clear, collapsed father packaging, position: no move (static), running with others (absolute), self-centred, fixed
Concourse items: positioning of the navigation bar to the left and to the left, realization of the secondary menu, return to the top button
Responsive layout and page optimization
Focus on moving pages and pc-end page layouts, how responsive layouts work, how different browsers support css styles, where page optimization needs attention, and how to address cross-browser compatibility
Concourse items: mobile user registration page, pc end user registration page。
Field projects
1. Get familiar with the complete process developed at the front end of the web page
3. Design and realization of the navigation column 4. Secondary menu design and realization
6. Design and realization of commodity lists
7. Hover effect shading in web design
9. Use techniques for box models
Training objective: 1. Completing the code on the first page of the official web page based on the ps draft
2. Knowing that the entire team development collaborative process can independently perform the front-end development
Seo optimization
Field shift
Search engine core rules
1. Core search engine rules
(1) overview of the development of the search engine (2) the working principles of the search engine (3) seo and the competitive promotion (4) the user search habits analysis (5) the ranking elements and weight analysis (6) the seo and website optimization (7) the search engine performance analysis (8)
2. Keyword strategy
(1) definition and classification of keywords (2) the degree of competition of keywords (3) selection of core keyword methods and techniques (4) long-tail theory and extension techniques (5) grouping and distribution of keywords (6) search flow value analysis (7) social hotspot predictions and seasonal fluctuations of flows
Overall website structure optimized
1. Configuration and structural design
(1) domain name and seo (2) mainframe and seo (3) logical structure design and optimization (4) logical structure design and optimization (5) framework structure and jump strategy (6) website re-direction and 404 optimization (7) site standardization (8) url design principles and static (9) navigation design techniques and optimization (10) robots. Txt protocol files
2. Internal chain optimization
(i) intra-chain logical structure design () 2) intra-chain hierarchy design () intra-chain portal design () (iii) link to related product (v) anchor text distribution (6) deep link (7) HTML/xml site map production and application
Page overall structure optimization
1. Web site element optimization
(1) page structure design (2) text optimization (in font, colour, size, spacing, etc.) (3) picture optimization (name, size, comment, etc.) (4) code optimization
2. Label optimization
(1) title design principle (2) title optimization technique (3) describes label optimization principle and technique (4) keyword label optimization principle and technique (5) h/alt/strong/label optimization (6) css/js label optimization (7) anchor text concept and optimization
3. Critical word optimization
(1) analysis of key words (2) changes in keyword form (3) distribution of keyword (4) frequency and density
Page content optimization
1. Principle of content optimization
(1) content relevance of website (2) authoritative content of website (3) original content of website (4) update rate (5) website content impact (6) fresh content degrees
2. Original techniques
(1) analysis of original and false original strengths and weaknesses (2) original principles and techniques (3) hypothetical original methods and techniques (4) reproduction of content
Outlink optimization
1. Outer chain base
(1) role and meaning of the outer chain (2) technical description of the link (3) quality judgement of the outer chain (4) link query command (5) tool search external chain
2. Building the outer chain approach
(1) blog (2) articles and soft (3) forum (4) web-based digests (5) encyclopaedia and question-and-answer web sites (7) purchase links (8) social media (9) stations (10) e-book (11) classification information website (12) directory submission (13) friendship links (14) type of bait, production and methods
3. Link schedule
(1) producing a reasonable outer chain schedule (2) mastering the purpose and method of producing a reasonable outer chain schedule
Seo cheating and punishment
1. Seo cheating methods
(1) introduction to white hats, black hats and grey hats (2) knowledge of black hats, making white hats (3) common seo cheating methods
2. Search engine penalties
(1) type of penalty for search engine and test 2) how website is punished for search engine
Seo advanced progress
1. Website optimization strategy
(1) station optimization strategy (2) enterprise station optimization analysis and techniques (3) information station optimization analysis and techniques (4) electric power station optimization analysis and techniques
2. Tools commonly used by seo
(1) stationmaster tool (2) centigrade index and google trend (3) keyword tool (4) batch query tool for ranking keyword (5) whole analysis of traffic statistics
3. Seo diagnostic programme
(1) diagnosis analysis of the seo-based website (2) preparation of a website-based seo diagnostic report and seo programme
Seo advanced progress 2
Data monitoring and analysis
(1) seo operating process (2) seo impact assessment and process management (3) seo team management and performance review (4) seo crisis forecasting and management
5. Seo project management
(1) analysis of seo cases on an enterprise website (2) monitoring and analysis of ranking (3) monitoring and analysis of external data (4) introduction to traffic statistics tools (5) statistics and analysis of traffic data
(1) does seo choose to operate as a team or outsource? (ii) what should be the focus of the website reform? (3) how does a multi-domain name best fit seo? (4) strategies for the use of secondary domain names? (5) what are the differences between 100 degrees and google optimization? (6) the web site is k. How
Management communication skills
Guidance on employment
Management and communication
Attitudes and services, business rituals in the workplace, communication and mouth enhancement, career development, teamwork
Employment guidance
Graduate work preparation, industry norms and contracts, job market and industry analysis, business models and planning, job simulations, entrepreneurship guidance, internships and pre-employment
Annotations
1. The curriculum is developed in accordance with the actual needs of the current utility and the actual work environment operated by the utility
2. Zero-basic courses on seo rules and techniques, tested for seo optimization, website design, etc
3. The courses provide membership with a free and unlimited renewal service over a period of one year, helping participants to consolidate their learning results and to receive the latest content (at 90 per cent attendance)。
4. During one year of service, members are entitled to free special education courses。
5. Trainees have access to the distribution and distribution systems of the college for a period of one year。
Qualified job requirements for highly qualified students are integrated into the college's employment supply system and are aligned with over 800 electrician enterprises。
7. In the event that a member has a need for admission to an electric business park during one year of service, the court will provide a docking service to the campus
8. Upon completion of the study, the national certification examination is awarded to the web designer, the ministry of education, sic, web-page architects designer, and the e-commerce engineer (the examination fee is also paid)
Study cycle: three months full time; five months amateur。
10. Total of 312 hours (45 minutes/hour)
Seo optimizing enterprise training
Seo optimization of training
Seo outreach training in shanghai
Provide all-round seo skills training
Course background
With the rapid growth of the internet, seo has become an essential marketing technology for most enterprises. The seo extension training is designed to meet the needs of enterprises for seo talent and to develop professional seo talent, thereby enhancing the marketing effectiveness of enterprises and roi。
Curriculum characteristics
1. A perfect combination of the seo theoretical and operational courses to develop integrated seo talent。
2. Individualized courses are offered to respond to the needs of all types of enterprises。
3. Focused learning and rigorous evaluation to ensure that students are successful。
4. A comprehensive teaching system, including seo technology, website architecture and content building。
Course objectives
1. Basic theory, practical skills and solutions of seos。
2. Comprehensive knowledge and understanding of search engine ranking algorithms。
3. Optimizing advice can be provided to enterprises to increase their visibility and brand visibility as search engines。
4. Integrated analytical and ethical capacity for seo services。
Subject of study
1. Identification of internet advertising practitioners。
Professional seo team practitioners。
3. Students and freelancers who have just entered the profession and wish to learn more sound seo skills。
Course content
1. Theoretical basis of seo
2. Website structure and web-page planning
3. Seo keyword policy
4. Seo label optimization and content strategy
5. Seo external link and internal chain answer
6. Common seo problems and solutions
Seo data analysis and tool use
8. Seo algorithms and strategies
Length of study
The training course lasts two months, six days a week, approximately three hours a day, for a total of 144 hours。
Range of fees
The cost of this course is $50,000。
Learning
1. Basic theoretical and practical skills of seo。
2. Expertise on the structure and planning methods of the website。
3. Proficiency in seo keyword policy and optimization labels。
4. Understanding seo algorithms and strategies。
Knowledge of seo data analysis and use of tools。
Concluding remarks
This information is provided for reference purposes only and is based on school consultations. More details on the course can be obtained by contacting the online guest appointment free experience course. We will provide you with full support and assistance and look forward to progress with you。
