This is the funnel map for the search engine, which is displayed above, and the lowest is the order volume. Our purpose is to order quantities. However, achieving that goal requires every middle link. They are: number of hits, number of visits, number of consultations. Most of the reasons for poor internet marketing are often these three links. Today, we'll analyze him。
Let me ask you a few questions:
1) what are the reasons for your low number of human hits
2) what are the reasons for the low number of visits
3) what are the reasons for the low number of consultations
4) what is the reason for the low number of orders
The reason for the low number of hits is because of the low amount of performance, which means that the target client can't find your outreach. It's that simple
The reason for the low number of visits is because you have too few hits. How is it that few people have access to your website
The reason for the low number of consultations is that, first, there are too few visits, resulting in few targeted clients accessing your website, and, secondly, that your website has problems attracting interest in client counselling。
The reason for the low number of orders is that there is too little consultation, and secondly, there is a problem with your sales communication, and again, your product, price, service does not meet the needs of clients. The key strategy to address the link is the enterprise itself, not the network. The function of the network is to bring your customers to the door, but it is the business itself that can pay for it。
As long as we know the root causes of these problems, we can solve them. That means there must be a lot of orders to do these parts。
Method of operation:
Step 1: strategies to address the presentation
The display is the number of times the user sees, the exposure. The way to do this important link is to have a large number of keywords at the forefront of the search engine. The approach is detailed in the second link。
Step 2: strategies to address the number of hits and accesses
The first is to identify the means of replication. There are two modes of promoting the marketing of search engines: seo and click pay. Today, we're focusing on seo, and we don't talk about click fees。
How do you make a seo
At present, it is quite difficult to upgrade a hundred-degree algorithm to be a seo. But it is enough that we have one principle in mind to study its algorithms. What principles? One takes into account the user and two takes into account the hundred degrees. The point of view of station chiefs is that we need to provide high-quality content, and the point of view of station length is not to cheat. In fact, good search engine performance can be achieved with careful content and some seo skills。
Here we have to master the skills of the seo, which is important to understand the core indicators of the ranking of the website。
Title
The title is one of the most important of all factors, and the search engine judges that the content of a page is primarily about what the title is. It was therefore important to include keywords in the title。
Description
The description is a summary of the content of the web page。
3. Content
The content must match the title and be of the highest quality。
4. Key word density and location
The location and density of keywords influence rankings。
5. External chain answer
The proportion of external chain links has now declined, but remains an important indicator。
6. Inter-station chain answer
Indoor links remain key to the search engine's overall diagnosis of the website's themes。
7. Servers
As long as they are not punished, the net flows smoothly and steadily。
8. Website structure
It's just a tree or flat
9. User behaviour
There are many aspects involved, such as the rate of exit, length of stay, sharing, etc. Google is already looking at this。
10. Other details
The h label is used, the alt properties are used, the size of the web page, whether the code is simple or not。
11. Domain name authority
This is mainly due to the age of domain names and the quality and quantity of linked websites。
The key skills of the above core elements to be seo are understood. But here we have to expand our thinking, which is the most important. The traditional seo approach is to make a website, which, in fact, is not the case and there are many platforms to use. It's using a third-party platform to do the seo, and by optimizing the information published on a third-party platform, the good ranking of the search engine brings us a lot of traffic. The platforms available are as follows:
1. Btb platform
2. Blogs
3. Forum
4. 100-degree related platforms
5. Question and answer platform
6. Disaggregated information
7. Weibo
These are good third-party platforms for seos, and they have high-weight search engines that trust them. As long as we charge through these platforms, we can keep bringing customers. Keyword rankings follow seo. For example, keywords must appear in the title, keywords must appear in the content, keywords must be marked with h labels, pictures must be marked with alt attributes, etc., and content must be of high quality。
Step 3: strategies to address counselling
Positioning products/prices
How do they do that? What's their main hit product? What's the price? What's the good work? At the same time, price positioning is also a necessity in order to market products online. What is your product's unique advantage, selling points, mostly to solve problems? What's the value to the customer? What's the greatest value? You have to understand that very well. Otherwise, no matter what product you sell, it's inevitable. When it's finished, it's shown in graphics in front of clients。
Second, the price of the product. For example, your colleagues sell $10. You sell $5. Why? You have to explain why, if your sale is $100, why you have to explain. Otherwise, clients will suspect. On these two points, my suggestion is to focus on the selection of the company's most advantageous products。
2. Elements of a planned marketing nature
Why marketing? Because only marketing content is more persuasive. For example, the practice of introducing a product tradition is a myriad of textual numbers, which are presented as unconvincing as teaching books。
If there were more than 360 photographs in the presentation, and the pictures were very attractive to handle, and every detail of the product was illustrated by a picture with a text of an advertising nature, what value he could bring to the client, what was the raw material for the product, what was the production workshop, what kind of certificate he would have obtained, and then you promised the client that it would be more attractive if it bought something that had a quality problem with my product
The case at hand is a treasure hunt, and any description of a baby with a high sales volume must be marketing-like, and all that is not selling is basically a cliché. You can search for a product right away, find a good and bad match. Second, you can go to your shop right away。
3. Easy communication tools
If the client has a desire to consult, but is unable to find your contact information or a web-based communication tool, it is likely that he will close his web page and look at another home。
4 client cases/client evaluation, etc
The key reason for the client's willingness to consult is also the confidence or interest in your product. If you can't do that, it's hard to have good advice. Thus, past cases of cooperating clients, as well as client evaluations, are the best proof that they value third-party evaluations. If you had experience with internet purchases, you'd know the secret。
5. Introduction to business
A brief introduction to the company in the right place is necessary, and no one knows the basics of your company and works with you。
6. Relevant certificates
The purpose of showing the certificate to the client is also to increase the leverage of trust and create trust among the client. Because certificates are issued by third-party authorities, they can easily generate a sense of trust。
7 - a lethal engagement
That is very important. The key point in a deal is whether to give money before doing business or to do something before paying, or to do something first. And then you can't make any promises to clients. The golden rule of this is that we have to be 100% on the client side. If the client feels less risk to himself, the easier it is to buy a psychological line lower. For example, the offer to outsource our company's network marketing is to advance a 3% down payment, then pay monthly, and send monthly project implementation and impact reports to clients. The contract can be terminated at any time if you feel bad, but all the resources i have completed are transferred to the client。
The proposition is to objectively reduce the client's purchasing risk and minimize it. Reducing the risk of purchasing for clients is a responsibility for a truly responsible enterprise。
Step 4: strategies for resolving deals
The main function of the network is to bring customers to the business itself. For example, a customer of its own has a high level of intent to buy, but the quality of sales by the sales staff needs to be improved, resulting in the displacement of the client. Similar problems, such as the non-purchase of customers, are largely caused by the quality of sales by sales personnel. The best way to solve these problems is to find ways to improve them from the companies that sell people, produce, prices, after-sales services, etc。
1. Improving the quality of their own sales
Some products can be traded online and are more focused on the quality of online sales. Because you can't make him buy it. For those who need to negotiate offline, it is mainly to answer the client's questions, and then a proper interview can take place at the right time, so that internet communication does not take too much time to talk online, and problems arise as soon as it is inadvertently communicated. Second, it's much better to suggest that you make an initiative to call the main communication in the past, rather than communicate online。
The most effective and rapid upgrading technique is to communicate more with clients, and if we start with fewer clients for practice, we can find colleagues to practice with each other, and secondly, to read some sales books, and again, to become very familiar with the product and the best product specialist。
2. Provision of quality after-sales security
After-sale security is a factor that everyone takes seriously before buying, and no one is willing to buy a product that does not even have a post-sale service, unless it does not exist. So, what kind of after-sales service is the most lethal? This is based on different circumstances, such as free return for goods and services provided during service. The key point is: to find out what the customer is most worried about after buying. As long as you give the client a promise and convince him of it。
3. Providing easy purchasing processes
Nor is there much to say about this, nor does anyone in practice want to spend too much on actual purchases. For example: long transport waiting, complicated procedures, etc。
4. Designing a strong bargain
We still have to repeat this because even if the client is satisfied with your product or service, your purchase claim does not like it. We have to deal with this not only from a 100 per cent client perspective, but also from our own perspective. For example, our $15800 ceo training course, our deal is that you listen to a free lesson, if you think it's appropriate for you to pay for the training, if you don't understand it, you can listen free of charge again, and you can consult us directly with your personality. The more you go back to the process, the more you get, the more you can consult us for free; but if you don't think it's right for you, you can tell us what you want to solve, and when our next training course is what you want, we have someone to notify you and you can get an 80% discount on the normal price。
The principle is to give the client a reason to buy. And the law is: we have to be 100% on the client side。
