Story #2: competitive research as top seo policy
Site: walkthroughmission. Com
Background: the site was created for the seo competition and eventually won. The contestants must register an entirely new domain name within 90 days, and they must rank the same key word in google。
Objective: to rank the website in google for given keywords to win a bonus of up to $9,000。
Challenges: ranking new websites in unknown industries
Scott paxton, one of the winners of the apexforum seo competition, was asked to register an entirely new domain and to use the same keyword (club penguin walkthrough) as given on the first day of the competition in google. Each of the top 100 candidates received a “100-ranked position” score for each day of the competition. In other words, if the site is ranked first, the contestants will get 99, and if the site is ranked 99, the contestants will get 1. The highest participant in the 90th day is the winner and each will receive a prize of up to us$ 9,000 (and the glory of winning the big seo competition)。
Solutions: in-depth competition research
Although google’s main ranking factors apply to each industry, the roles played by each sector and the details of how it works may vary according to the niche market, especially now that rankbrain is part of google’s ranking algorithm. Today, google may analyse from its search results the pages with the best user experience indicators and find common features to adapt them to specific queries。
Before the scott station, he analysed the top ranking pages in the industry in a similar way. He studied in depth the structure, content, internal links, keyword optimization and reverse links of the website. A similar analysis can be done using seo powersite: website audio will help us explore the competitor's web structure and page optimization techniques; seo spyglass provides a breakdown of the competitor's linked configuration files (number of links and references, anchor text statistics, etc.), and rank tracker's keywords research module can identify key words for the competition。
The following are the main conclusions drawn from scott's analysis:
. 100 per cent of the sites that rank as search phrases are internal web pages, not home pages。
Inline. The top-ranked website shares similar internal linking schemes: main practice pages are usually linked to more specific individual task pages。
Keyword optimization. The keyword was found to be mixed into very rare fully matched phrases. Extensive keyword matching is common in meta-marks, image alt tags and titles。
Content. Keywords in content score relatively low。
With these insights in mind, scott purchased a domain name and created a wordpress website, designed for simple fans。
