The mid-year promotion of the 618 major electrician platforms that have just passed, whether in collaboration with the short video platform in the head or through its own short video platform, has been the choice of most electrician platforms。
The 618 electrician war was referred to by industry drama as “cat-dogs” after having joined in this year. In addition to introducing the benefits of a large amount of money, as in previous events, the three electrician platforms are also exploring new businesses to increase the leverage of the flow contest。
Skycats broadcast live and received over a million orders for the skycat platform during 618 events, opening up a new situation for the arian power company platform. The treasure shopr had been working with the tremors long ago, and the shopping carts on the tremors platform were able to reach them。
On the other hand, kyoto worked separately with the expresser and the shivering, and both short video head platforms were connected to the kyoto entrance. Starting on 6 june, kyoto began recruiting people on a fast-hand platform while preheating products. Businessmen of the kyoto platform can use these human resources to promote their products。
The cumulative net amount of the 618 kyoto platform this year has reached 2015 billion yuan, much more than in previous years. The 700 million old iron on the express hand platform and the young sisters on the shivering have all contributed a lot。
In may, strategic collaboration was reached with fast-handers, and the two platforms for telecommunication investment began to work together to explore the symbiotic knowledge of short-visual and electric operators, and the large number of users located mainly outside the five rings overlapped with fast-hand user groups, which also represented the continuation of deep cultivation in the vertical field。
Many electrician platforms have been holding short videos, hoping that the flow-rich short video platform will guide the flow of the generator’s platform, which is gradually draining. Will that short video be the way for the electricity company’s flow to be transformed from stock to incremental
Incoming short video platform + electrician
Before collaborating with the various electrician platforms, dao people on short video platforms, such as tremors and fast hands, have begun to grow grass and bring goods. However, the number of people in the head, both fans and orders, is far ahead of the others。
People on the short video platform are growing through short video and relying on short video blasts for sustained tail flow. Short video is a tool for the cumulative deposition of fans and an effective way for them to grow grass. After planting grass through short video, dao brought the goods live. Short videos are combined with live broadcasts, which are used to advertise and become better modes of delivery。
In january of this year, the founder of the qingshan society, hu quan, hosted the first 2,000-person shivering business festival and, two months later, the second global waking business alliance congress。
In may this year, the fast-track dau reached 200 million, while the other giant on the short video track, in may, was over 300 million. As a result of the rapid development of the short video industry over the years, the number of short video users in the country has now reached 648 million, with 78. 2 per cent internet users. Short video users use 11. 4 per cent of the total number of times online, exceeding 8. 3 per cent of the combined video。
During the 618 period, when a fast hand and a voice became a properly red-flowed consumption platform outside the electrician platform. On-line, the red korea anzhen had a live wedding on a short video platform during 618 and was considered to be a major electrical specialty。
For three days, the wedding was broadcast live in hand, with dozens of internet reds having been involved since the single night, and sales were the subject of a live wedding. The dozens of internet reds at the wedding were involved in the sale. At the end of the single night, there were still internet reds in front of the hotel to sell the goods live。
The wedding's bride han ang-chul, who quickly rose by more than 4 million people, came from a tremor to a fast-handing red light on the net and delivered more than 8,000 items at the same time. In the face of the largest promotional season of the year, a large volume of traffic was realized by a live stream of web-based reds who had access to short video。
The tremors and fast-tracked shopping carts, the fast-hand shop model have been effective in helping the people under the flag to access traffic while making it easier for them to pay for, sell after, and deliver goods. In addition to some self-established rules, cooperation with the electrician platform also makes the entire transaction chain more regular。
This is precisely what the head electrician platforms are looking at, and skycats, squirts and dives are working together, and kyoto, with many of them, with fast-trackers who are investing in information。
For the time being, however, short video is only a tool to guide people, whether it is really intended to stimulate consumer desire or rely on live delivery. The current model short video is just an adjunct. It's actually a "live-and-carry" mode, but the platform has been transformed into a short video platform。
Short video + electricians need to have their own delivery capacity if they want to really open up the situation。
Short video's “breeding barrier”: a simple short video user electrician carries three disadvantages
Short videos quickly take up user time because of their short and delicate form. However, it is not possible to give users a detailed understanding of a product, at best just a brighter buyer show, so that the short video + electrician model is backward and live + electrician。
Short video platforms, such as fast hands and tremors, serve as entertainment social platforms, and user entertainment needs are the main driving force for users to enter the platform. The electrician platform essentially meets the demand of users for purchases and consumption. The demand for entertainment and shopping is inherently conflicting。
Whether it was micro-intelligence, microblogging or short video platforms now, there was a large amount of pgc and ugc content. Just as the previously ubiquitous microentrepreneurs cause user dissatisfaction, private couriers, like microbusinesses, are prone to user dissatisfaction. It is not uncommon for users in many short videos to comment on re-advertising, promotion and clearance. And today many microentrepreneurs have begun to turn to short video platforms such as fast-trackers and tremors。
The short video + electrician model needs to identify the subjects of the operation, and short video content is at the heart of the model. Once the subject is divided, the value of the flow is overspent, and it is also offensive to the user to hand it over to his competitors
In this short video + electrician model, it is also a question of how much commission is charged on short video platforms。
The new business model, including the short video platform, is being expanded for profit. How much commission should short video platforms, which provide platform facilities, draw from short video + electrician models
Previously, fast hands chose to charge a channel fee of 1 per cent, while shivering chose to extract 5 per cent. As the whole pattern becomes hotter and larger, this ratio is bound to be the most ambivalent point。
As in the case of middlemen, the difference is always to be paid by b-end merchants and c-end users, with the possibility of an increase in the final price of goods or a decrease in business revenues。
Interest tends to be the most immediate and most important source of conflict, as was the case before the stock exchange’s handling fees and stamp duties, which, after decades of adjustment, reached a level that was satisfactory to both parties, and the three-thousand-thousand increase in stamp duties could cause the stock market to collapse, a degree that would combine short video platforms with electricity suppliers in the long run。
It was mentioned earlier that some microentrepreneurs have turned around to make short videos. The ensuing problem is that of former microentrepreneurs: the proliferation of counterfeit goods, the lack of after-sales, and the ease with which users can buy three products and defend their rights。
"i'm a world 500 food maker who's been tricked by tremor selling roasted shrimp" and it exposes the previous twitching of baked shrimp. The electronics business of platforms such as tremors and fast hands has also become the focus of controversy。
By replicating other platforms and other short videos, liars attract traffic at a price that is more than three or four times more expensive than other electrician platforms, and are three products of unsure quality。
The short video of the day-to-day shrimp baked was written by a fast-handed “sister-in-law”, who said that she had never released a short video on the shivering platform. During the subsequent live broadcasts, the sister-in-law constantly reminded her audience not to be deceived by false information。
In response, it was mentioned that investigations had been carried out, that problem advertisements had been placed and that violators had been cleared。
However, the pattern of windfalls of the shivering, fast-track single-page electrician continues to be a source of concern for users. The buyer enters the purchase page through advertisement and does not appear on the payment page after filling out the personal information page, but rather receives a direct text message warning that the delivery is required. After receiving the product, most of the product was unsold, without security or even after sale. Unsatisfactory users on arrival who choose not to accept the goods are sometimes confronted with harassment calls。
Under the red flag principle, many counterfeit and poor quality goods eventually harm the reputation of the platform. Low costs and high sales prices have created very high levels of maori. This non-retrogressive approach places greater emphasis on rapid expansion, quick return of funds and profit generation. Such a hammer would cause great harm to the model of the short video + electrician, the essence of the short video platform。
The natural disadvantages of the short video being used directly to carry goods do not mean that the short video itself has no value。
Short video moat: three points of advantage for short video tape
For an electrician, the flow is the first productivity, while the most popular entertainment and the largest traffic port is undoubtedly short video。
Short video itself has a rapid and wide-spread character, and the attributes of self-made topics are particularly powerful, and explosive video can generate significant traffic during its dissemination. Major electrical platforms are currently seeking to sink, using various methods to capture markets and harvest flows. In the future, down-marketing may be more than a second-line city as the main source of revenue from electric power platforms。
Short video platforms provide electricians with channels of interaction with users. In addition, a combination of platforms, electricians and content producers provides short video content that stimulates the user's desire to buy, maximizing the use of the flow advantage while also achieving the effect of advertising。
Short video platforms are gradually increasing the support provided to electricians, while facilitating access to electricity flows. One could also help short video platforms to open up the power source and improve their own commercial marketing. The short video + electrician model has become the life-saving straw of the current stage of the electrician in the current time when the electrician flow has been depleted. The model of content integration with the electrician is becoming a user choice。
The core of the short video is content, which is shaped by an icon, a cyberred, who are themselves the best kol。
The fan economy is undoubtedly the most profitable in the present, and the surrounding voice has always been an important component of the economic marketing of commodities. One good example is the 18-year double-eleven sale of 15,000 lipsticks in five minutes by lee jiaqi, who dropped off the horse cloud in carrying cargo。
This year, throughout 618, the ludars and net reds began to bring their cargo via short video platforms. Members of the group, which is now ranked ahead of the heat, have opened a network of daily short video powders and bring goods。
A number of traffic-oriented arrivals have chosen to commercialize their own brands, create their own brands and sell their own products in their own flows. By making their own brands, they sell their own short videos in their own shops. In the past few years, the government has made a lot of money in the form of large shares and microblogging, and the red sherry has made a lot of money for her own brand。
There are also platforms and anchors that have chosen to help businesses market their products for commissions. The fast-track platform has a lot of fans in the top of the list, some of whom are hanging, and people are bringing traffic to their fans anley。
Each model has its own advantages, either because fans trust people. Fans have a natural sense of trust in marketing content for their favorites and content creators. By interacting with users via short video, users are also drawn away from their commodities and their appetite for consumption increases。
While short video cannot be as detailed as live or long video, short video can be used to “labelle belts” with its easy to imitate and spread features。
The labeled belt is no longer limited to the product introduction itself, but rather increases user participation through a series of operational activities, thus raising concerns about the product。
It's like the previous ice bucket challenge, linking the concept of public goods to a labeled activity, which today triggers widespread dissemination. For example, some of the most well-known ads in the water of the mine are the selection of young products to channel people's products by embedding young content。
By the same token, some products can be labelled in short video interaction, such as cosmetics, which can be labelled through specific photo positions such as “face pinching”; sports products can be delabelled by completing a challenge。
The appropriate short video labels can be further extended by selecting specific characteristics, inducing user-generated ugc production through some kol-led, incentive mechanisms, etc., to interact and then bring in goods, without bumping or increasing product-user interaction。
Short video + the future of the electrician is not just for profit
For short video platforms, the boom is accompanied by a convergence of flows through content, which is deposited through fan communities, reducing the cost of accessing them. The availability of individualized commodities through cyberred, based on fan demand, also makes it easier to form a closed circle of content production, dissemination and consumption。
However, the development of short video+wirers still needs to be addressed in the future. The holdings already on the market, such as those in charge, are still trapped in over 50 per cent of the company's revenues created by zhang dao-chul, despite the efforts made to develop a new head red man. Other red people still have too little revenue to generate。
When the short video platform uses the red economy as an electrician, the new person is either raising himself or choosing to contract for the promotion of the brand of a professional anchor broker。
In addition, the depletion of electricity flows is the root cause of the association of short video with electricians, but the flow dividend of short video platforms has also gradually passed, and it is unrealistic to expect a significant increase in users again in the future. How to address the growth of flows in subsequent developments is also key for short video platforms。
In general, the short video + electrician model addresses to some extent the realization ceiling problems faced by short video platform content creators. The collaboration between the short video platform and the electrician platform also addresses issues such as the payment and supply chain that red people need to face while working as an electrician。
In today's commodity economy, food alone can give new impetus to ugc creators in this form, as well as further advancement of the short video platform, which is promising in the long run. (this article starts with titanium)
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