How do we analyze competition websites
Research and analysis of competing websites is one of the most common and important things for partners who do seo optimization. However, many small partners do not know how to analyse the competition website. And the boss said that he'd done an analysis of the opponent's website, and that he'd just look at the opponent's stationmaster's data, and finally he'd just come to the conclusion that, wow, they're good?
This makes little sense for website optimization. So, how do we analyze competition websites for seo optimization? Here's a detailed presentation。
I: stationmaster data
What is the point of seeing the basic data on the competition website very clearly through the stationmaster tool?
1: seo information: from here we can see what the so-called weight of the opposing website is, and what our gap is。
2: domain name age: many people say that the old domain name has a natural advantage over the new domain name, depending on the age of the counterparty's domain name and the time that the counterparty has run the site。
3: domain name filing: to see whether the opponent's website is filed, it is possible to roughly confirm whether the counterparty's website is committed, long-term or short-term operating mentality;
4: keysaurus: the number of keywords in the station header tool can determine how many keywords are ranked in the search engine on the previous pages;
5:100: a 100-degree snapshot can, to some extent, reflect the extent to which a website has been updated, and if a site has a very different snapshot time frame, it can be said that the search engine is less accessible to the site;
6: entry: does a website have a ranking first? The entry is a prerequisite for the ranking of a website; the number of entries on a website reflects, to some extent, the content of the site, its quality and so on;
7: history: history reflects the milestones of a website, and it is important to consider whether it is stable and has an upward trend, depending on the stationmaster tool data。
Second: in-station data
We can't see the inside of the competition's website, so what are we looking at inside the competition's website?
1: website structure
A website is well structured and accounts for five points for seo optimization. To observe the type, clarity, hierarchy, etc. Of counterparty website structure;
2: page content
See if the page style is reasonable, whether the page content is focused on the subject, page articles, picture proportions, etc.; how strong the update is;
3: tdk
Whether or not the website tdk is set up, and whether, on this basis, you have the advantage of setting it up;
4: page keyword layout
(a) in the page contents, whether the key words are well-placed, and whether the soundness, ease, density, etc. Of the key words are satisfied;
5: data entry
What are the main types of pages of the website that are included in the search engine? What are the features of the pages that are multiple and provide traffic to the site; e. G., keyword density, availability of recommendations。
Iii: off-site data
Outposting plays a key role in the branding and support of the website。
A study of the competitors ' off-site data allows for observation of the existence of a large number of third-party platforms outside the competitors ' websites, such as well-known industry forums, self-building blogs, sites, b2b, industry information, etc.;
Furthermore, are there high-quality friendship links and, if so, at what speed they increase;
The three points above are my analysis of the competition's web site, my hands-on work; and i would like to welcome all the points of communication。
