Analysis of competing websites in seo
The seos are trying to take over the front page of the search engine, but after all, the first page is limited in size, with 10 in total, and it is a competitive environment that needs to compete as if it is a smoke-free battleground. And if we are to overcome our competitors, we need to do a full and thorough analysis of the competitors' points。
Domain name analysis
1. History of domain names
The longer the domain name is registered, the better for seo。
Composition of domain names
Depending on the length or composition of the domain name, it does not fully match the web site keyword。
3. Domain name weights
A reference can be made to google pr values, 100 weights, etc., the higher the weight, the better for seos。
Domain names have some impact on the ranking of the website, mainly from the three above aspects。
Website analysis
1. Website architecture
Mainly analysing the structure of the website, the more flattening the structure will benefit the seo. The flat structure can be judged in two ways, the first by the number of hits on any page of the website and preferably not more than three hits on any page of the site; second, it can be judged by the web site, with the catalogue level within three layers。
Web maps, 404 pages, and the integrity of the robots file settings are important for optimization。
2. Layout of keywords
The layout of web keywords is a very important element for seos and an essential part of the analysis of competing websites. It depends mainly on the intensity of the competition's keyword layout, and also on how the keywords are structured, where they are。
Exterior chain analysis
The main analysis is how many external chains are operated by competitors, what types of external chains are operated, including how they are operated, how to publish articles in the future, how to put links, etc. Analysis can be accompanied by the collection of some off-chain resource addresses that can be used for their own operations。
Based on the above analysis, it is essentially possible to analyse, for example, the contours of the competitors and provide a reference for our optimization. Of course, each of these analytical work contains a great deal, and this is just a directional presentation。
This post is part of our special coverage of the world cup
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