The price of rolex rolex will rise again from new year's day 2024。
A rolex authorized distributor salesman indicated to the interface that the rolex would increase prices in the market in the mainland china from 1 january 2024, with an average increase of around 6 to 7 per cent。
This increase is close to the explosion of some rolex sellers in little red books. The wristwatch, however, has recently been quoted by sources of information from the media's “chip selection”, indicating that the average increase in rolex prices was around 7 per cent。
In addition, another brand of the rolex, tudor, will increase prices during the same period. The above-mentioned rolex dealer salesman informed the interface that the average increase in the wheel table “should be 3 per cent”。
In january of each year, the rolex conducts a global market adjustment. On 1 january 2022, the global synchronized price of the rolex increased by 4 per cent and the steel wrist of some popular sports by 10 per cent. On 1 january 2023, the global price of the rolex rose again, from 6 to 10 per cent in the domestic market。
However, since 2022, the rolex has become more frequent, with occasional increases in mid-year and end-of-year prices during the years. For example, in response to the depreciation of the pound sterling and inflationary pressures in europe, the rolex raised the prices of the british market in september 2022 and the eu market in november. In september 2023, for similar reasons, the rolex increased the price of products in the japanese market。
However, the official pricing of the rolex is now more like a reference price, and it is difficult for ordinary consumers to wait for a new rolex at a public price because of the chronic oversupply. Although the rolex is already working to increase production to respond to demand。
In march 2023, the rolex confirmed to bloomberg news that three temporary production bases would be created in switzerland to increase wristwatch production in response to growing market demand. In the second half of 2023, the rolex began construction of a 9,000 square metre temporary plant in the town of romant in the fribourg region of switzerland, where production is planned for 2025。
At the same time, the rolex built another plant at the industrial park of villaz-saint-pierre, switzerland, which is scheduled to be operational by 2024. In addition, a recruitment centre was set up in the town of bulle, switzerland, to support the above-mentioned expansion。
The gradual increase in wristwatch production by the rolex is already planned. However, since the gap between supply and demand is too wide and more consumers end up using the rolex watch at second-hand market prices, the price profile of the rolex in the second-hand market is of particular concern。
According to a report by bloomberg news institute on 22 december, the price index of subdial (bloomberg subdial watch index) under the flag monitored 50 of the largest trades in the brand wristsheets. In 2023, the prices of popular wristwatches, such as those of rolex, bada emerald and abby, fell by 10 per cent overall in the second-hand market and are now at their lowest level in two years。
Bloomberg news further notes that, despite the fall in the second-hand prices of many popular watchbooks, the second-hand prices of such watches as the rolex ditona, the bada emerald nautilus and the acorns in the second-hand market are still higher than official public prices, although they are now significantly lower than when they peaked in 2022. According to bloomberg news, in the coming year, the united states would benefit from a lower or unchanged interest rate on the second-hand watch market。
In order to have more influence on second-hand market prices, the rolex announced on 1 december 2022 that the rolex formally authorized the official brand cooperative distributor to sell a properly certified second-hand rolex with a new two-year international warranty. This plan gradually opened up to multinational labour distributors in 2023。
