The creation of an over-popular explosion has always been the goal of our efforts, but it has been seen by many as a price war, and it has been argued that it can make a lot of money for themselves, and that it is wrong, that it is only a tool for achieving our ultimate goal of making money, and that it does not necessarily make money in itself。
For profit: baby for the shop。
Flow-type bursting: commodity prices are close to cost and do not make money, but can bring large and stable free flows to shops to generate profits through associated marketing that brings them to profitable commodity sales。
The aim is to take the top of the list of activities, increase brand exposure, promote brand names, and lay the foundation for future profitable ones. Not very suitable for small and medium sellers
Let's talk about the construction process
First of all, according to data from our store's pre-run operations, i pick out a few of the more focused babies, and i myself prefer to use small and beautiful things as traffic-type booms, especially sophisticated things as profit-oriented booms, and the rest as routines, which are operating in a way that boosts other commodities through traffic-type booms. We'll share with you the process of building the bomb
(1) analysis of peer market situation
First of all, you have to identify the top 20 stores in the same industry and study their strengths and weaknesses. In short, each of the top20 stores has to be copied into a spreadsheet through various tools (e. G. Business clerks, business clerks), such as the conversion rate of the store, the hit rate, and so on。
(2) optimization of the title of the master chart and the detailed pages
When these basics are completed, we will have a difference and a good evaluation, and we will share with you the ways in which these two indicators can be improved。
(3) increased sales of commodities
There are several ways to increase sales
Natural sales: this is virtually non-existent now because of the nature of the product。
Scrambling: increased sales and evaluation of commodities through billing, high cost, high risk, only occasionally and not permanently。
Built-in: this method is suitable only for goods with a good conversion rate, not for new products, and the choice of keywords is based on their actual strength。
(b) drill construction: this method is only suitable for very attractive new products, less suitable for conventional goods, and less accurate。
Activity boom: increased sales through participation in a number of official treasure-hunting activities, resulting in accurate, manageable costs and stable sales, with the disadvantage that many new shop activities are not eligible for registration。
Package bursting: commercialization through thermal sale of commodities leads to low-cost, high-impact benefits and low-impact financial support
Treasure hunters blow up: give treasurers a certain amount of profit and let them sell their goods through their own channels. Advantages: costs are manageable and flows are stable. Shortcomings: there are many poachers who cheat and require a certain amount of sales to be made。
Interval price bursting: by adjusting the time frame above and below to position next to the competitor, and by stealing the flow of the opponent at a low price (just a little lower than the counterparty), the advantage is: it works well, the disadvantage is that it cannot be used many times。
It basically contains all the methods for increasing sales, and all we have to do is to choose the order of use of the appropriate methods and methods according to our industry, and to describe briefly one of my own cases for information purposes only。
Once i had perfected the sales of a lock core, i didn't have traffic and sales at first, and the store didn't have any money to support it. First, i did the basic work on the headline of the commodity detail pages, and then i started to draw up a list, which was about 40 or so, and when the product was sold and reviewed, your natural flow and transformation rate would increase dramatically, and i would start to make a straight car when you had a product conversion rate of about 1. 5%, and i was in a state of loss, and i started to be a treasure hunter when the sales reached around 150, and i came back to report a few official events, and then i would go up and sell some of the goods, and i would remember to sell thirty and forty a day. I know it's not worth showing. I'm just sharing it with you
The marketing strategies of the different industries are different, and what we have to do is to use promotional tools flexibly for marketing purposes, depending on the nature of the industry and the circumstances of the situation. We have to think more and more, remember one thing. This decision exists only as the basis for the next decision. We will grow up in our own decisions, and we will become elites in the future. Tomorrow i will share with you the problems that i have encountered in implementing these strategies and the solutions to them, and thank you for reading and supporting them。
There's nothing wrong with leaving a message in the commentary, and the editor is ready to take advice from his predecessors。
