Seo optimization method "most"
Seo refers to the optimization of the website internally and externally, based on an understanding of the natural ranking mechanism of the search engine, the improvement of the site's natural ranking of keywords in the search engine, greater visibility and the attraction of more target clients to access the site, thereby meeting the goals of internet marketing and branding. Here's the seo optimization for yjbys. I hope it will help you!
I. Optimization of keyword screening
The screening of keywords is one of the most important things to optimize in the early stages, but most of them do not pay attention to the pre-preparative keyword screening, which often results in late-stage failure to produce key words, or in ranking without an order. One of the most important things, i dare say, is how important the pre-preliminary keyword screening is. Most of the key words are based on the wishes of the boss or on his own products, thus creating a series of lateral problems。
Keyword screening optimization is based on three main points: competition of keywords, precision of keywords, user needs of keywords degrees
The degree of competition for keywords is also the pre-screening that is required. The selection of keywords is based on competition, which increases user precision and time and effort costs. As seos know, the more competitive the word, the harder it is to optimize its effects, while the degree of competition is analysed by the competition of internet firms, most of whom do not know how to screen the optimist, and the boss uses a word that is not good enough to do it, but only to do it in vain for months。
Keyword precision: who are your users? How will your users search online? What is the purpose of your user searching for this keyword? Do you think about these things when you're ranking? The internet is cruel, and it's hard for users if you don't solve problems for them, but if you don't even know who the users are, you'll end up with low conversion rates;
Before, a loan company manager consulted with sung-woo and asked him if the loan was to be extended with clients, i asked him three questions, and his answer was like bullshit. I asked him, "who is your user? What can you do?" and his answer was, "my user is a person who needs money, and i'm a loan. Such a response can only say that he does not know that the user community is those people, so the screening of keywords has little idea and it is difficult to optimise; if the precision of optimizing keywords is focused on these points: 1. Don't be greedy, see if their partner users are local or national; 2. Whether the user search is price-sensitive;
Keyword user demand: many people have many blind spots about the demand for keywords, which is often the key to determining whether a user is cooperating, for example: a key word like a mover, a searcher is typically a mover and a searcher is urgently needed to find a partner with the mover, and this is a bigger demand and a strong need; in the case of some enterprise products, it is possible to analyse whether the user search keywords are urgently needed and, if not urgently, to resolve the user's pre-purchase doubts rather than to impose them on the client, whose user demand is also an important indicator for screening keywords。
Ii. Optimization of traffic channel expansion
The optimised person who is satisfied when the top page is reached is not a qualified optimist, because the rankings do not generate much traffic, and most of the traffic on large websites is done through open channels. Are these things? Of course not, because the boss's request is just for the front page, but if he is the station chief, it's not the same. The seo ranking is just a channel for the source of traffic, and the ranking is not necessarily solid for the front page, the competition is greater, and if the search engine changes, will the only channel of traffic be broken? Therefore, outreach is also an important part of optimization。
The channels of traffic that are currently available are fox searches, today's headlines, televised from the media, qqq group, micro-intelligence public. And these channels are very good, even if they are not ranked, and they alone are not inferior to the flow generated by the ranking channels。
Iii. Optimization of the users left behind by sedimentation
Have you considered whether the user will stay? It is believed that most of the optimists who make rankings give little consideration to these things, that they simply believe that they will be put on the top, and that this is the beginning of the seo optimization, that is, a truly profitable website, and that ranking is only a bridge to communicate with customers and how to sink users, which is also a key to optimization;
If you want to sink a user, the focus is on the benefits of solving the fundamental problems of the user, without being able to enter the website, and with time to settle, offering some preferential activities that can be injected into the twitter public platform. Such potential users accumulate, and sales are naturally not difficult when new products are available, and once a micro-mail public platform is launched. As for how to keep the user from talking, the next article will be followed by, or separately contacted, xiaoyu。
Iv. Optimization of conversion rates
Whether the site is ranked or not, the conversion rate of the site is also a work worth optimizing. If there are 100 people in the market, the result would be less than 10 people in the market, and two in the market would work well. So, even if the ranking is done on the first page, with a high flow of traffic, it is easy to fall if the late site is poorly converted, while the turnover rate is significantly compromised, and how to improve the rate of conversion?
1. Satisfied with user psychology: why would a user work with you? Because your website ranks on the first page? Of course not, users can leave without saying otherwise, understand what the users are doing coming in here, understand the products, and ask for bids from their peers, but the point is that, as consumers, there is always a law to work together: to make users feel that they have taken advantage of it. That's what we thought。
2. Page views are friendly: this point has been stressed many times, and many websites are unable to do so mostly because of the unfriendly page views, the appearance of content that the user does not want to see, the frame of the passenger service, etc., and the fear that the user will not be able to reach the same person, or the video will be shown automatically;
3. Website trust: there is not much trust in the internet for the website, and there are cases and comments that are necessary if consumers are to dispel these doubts. These small elements are often the key to promoting consumer cooperation, considering why it takes people time to read the commentary to figure out why they need to be self-packed in order to increase the overall conversion rate of the site。
