Now that foreign trade is getting more and more intense, your network is no longer an online business card, but it must be a 24-hour, round-the-clock machine。
But the reality is that many corporate websites have traffic, are exposed, are without questions, have no customers. The problem is not in products at all, but in the absence of market tools that capture, retain and transform the site。
Today's one-off talk: b2b foreign trade website, what kind of customer-takers tools are needed to turn traffic into a real order
I. Immediate communication tool: capture of customer gold 30 seconds
Overseas clients are sexually desperate, no one comes back in trouble and closes the page. These tools must be installed:
:: online services: livechat, tidio, intercom, real-time multilingual responses
Ai smart robot: 7x24 hours to solve frequently asked questions
• fast-track access: whatsapp, messenge, the smoother the one-key communication, the less the loss, the natural rise in the query。
Ii. Smart forms + message boards: accurate collection of customer information
The form is the central entry point for foreign trade recipients, and the conversion rate has doubled:
Use smart forms on product pages, case pages, contact pages
• leave key messages only: companies, needs, telephones / mailboxes
:: interest-led: free offers, samples, white papers, programme information
• matching the message board, client demand, without missing any business opportunities
Simple, clean and attractive for clients to leave information。
Mail marketing integration: automating clients, long-term liquidity
Mail remains the most effective channel for conversion abroad。
:: web sidebars, bullet windows, footers and subscriptions
• tools such as mailchimp, hubspot
• set up automated mail: welcome, follow-up, new products, take care of a client, follow up on a long-term basis and turn silent clients into orders。
Data analysis and tracking: knowing where clients come from and why they leave
Without data, all optimization is guessed。
:: google analytics: view traffic, visitors, transformation
• hotjar: look at the heat, user behavior
• integrated crm systems: salesforce, zoho, an automated synchronized thread that knows where to lose and where to be efficient in order to remain optimized。
V. Seo optimizing tool: steady google free flow
The foreign trade website 70% of the traffic comes from the search engine, seo cannot be less。
• ahrefs, semrush, dig and rank
:: title, description, overall optimization of content
• schema tags to make search results more visible eye
• speed-up, mobile-end adaptation, ranking and experience
Make the free flow steady and the cost of getting paid is reduced by half。
Vi. Trust endorsement component: client consultation and listing
Overseas clients value trust most, and there is no conversion without endorsement。
:: client evaluation, video testimony, cooperative brands, logo wall
• third-party certification: iso, patent, qualification
Real-time visitor alerts, downloads of case white papers are in place and conversion rates are natural. (source: https://www. Biaofun. Com. Cn/news/259. HTML)
Summary: upgrade of the foreign trade website, from passive presentation to active client
B2b competition for foreign trade is essentially a competition for customer efficiency. With the six-size-fits-all tools above, your website will be able to do that: → → → → → → → → → → → → → → → → 数据 数据 数据 数据 数据 数据 数据 数据 数据 数据 数据 数据 → → → → →
It really becomes a fully automated client machine。
If you now have a web site with no traffic, no displays, no conversions, the probability is that these key marketing tools are missing。
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