For seo optimization, we are divided into three types of optimisation: white hat, black hat, grey hat. It is the three instruments of excellence that are being used, but they differ from industry to industry and from one demand to another. So let's learn what their strengths and weaknesses are
The greatest feature of the white hat seo is respect for user experience and adherence to search engine rules. Often in large enterprise locations, where enterprises need users, where flows are stable, and where large enterprises hate change, they are motivated to pay for compliance with search engine rules (manual and data)。
White hat seo advantage:
1. More sustained flows
Following search engine rules, the impact of algorithms is less volatile, and there are few instances of website downsides or even k stations。
2. Marginalizing costs
The higher the confidence in the search engine, the steady ranking and flow of keywords, the higher the flow rate of seo costs。
3. Flow accuracy
The selection of keywords is more precise and avoids unrelated flows; higher flows are accompanied by conversion rates。
White hat seo shortcomings
1. Labour input
Writing, extra-linking and page optimization require manual work, high quality and more effort。
2. Optimizing the length of the cycle
Sandboxes, handwritten content, artificial outside chains all need a little accumulation。
The black hat seo is commonly found on websites in the illegal industry, using algorithmic loopholes, hacking into others ' websites (unlawful) and so on, if it is to live and die, then the total traffic will be sufficient。
Black hat seo advantage
1. Fast ranking
Use of quality seo sites already completed by others, no sandbox period, no content construction period, no hair chain; use of search engine algorithm loopholes, various brushes。
2. Big word count
It is not necessary to have 100 flows of words, one word with one word and one word with 1 million words。
3. Batch operations
Software scanning, content generation, high automation。
Black hat seo shortcomings
One by k station, right down, no explanation
It's hard to get in, how to choose the vocabulary, how to write the software, how to buy it, how to use it, how to use it, how to use it
Violations
It must be illegal for a black hat seo to use invasion techniques to modify someone else's website。
The line between grey and white is not clear, and some of the seos have done it by means of grey hats. However, the boundaries with the black hat are clear and the grey hat does not use hacking techniques to invade others' sites。
Grey hat seo advantages
1. Rapid increase in traffic
Enlarged vocabulary, add more keywords; do content, collage, aggregate, wash; content + keyword, more traffic
Quick ranking
Use search engine holes, untying hands and feet, fast chops, spider ponds, out-of-the-box chains... Can do anything, test at the edge of danger。
The white hat seo, black hat seo and grey hat seo have several key indicators that can be used as a basis for judgement。
For example:
Invasion of others. If there's a violation, whatever it is, it's the black hat
2. Content readability, however it comes from, is good as long as it is readable and does not harm the user's experience
3. Whether the vocabulary involves default keywords, or whether it is the exact match of the industry, etc。
