In the work of overseas seo, we must not bypass the world's largest search engine, google. For foreign traders in particular, the use of google search engines to access users is a very important avenue. Platformsb2b, such as aliba, made in china, spend a lot of human and financial resources each year to compete for google seo and google ads, and to gain significant traffic through google. So google seo is particularly important for businesses。
In the case of google seo, how can we optimize overseas seo
Google seo is a simple classification, divided into stations (on-page seo) and off-page seo, of which one of the important tasks of on-page seo is keyword research and analysis. It can be said that keyword analysis is the first step in your engagement with your clients. So, how do we do the keyword analysis and research
Step 1: you need to know where the firm is and where it's going
Perhaps you would say that the direction of business is boss's business. Do seos need to know? If you get it wrong, boss may not know much about the direction of business development, especially in times of major transformation or start-up, or be very clear about business development, but falling in the implementation of seo may give the wrong direction. For example, for an enterprise going to sea or reaching out to the domestic market, 2b2c, how can an optimized website be designed as a separate site in different fields of business, or combined to be optimized, with an optimised focus on b or c? So we know the different positions and directions of business, which directly affect the direction of the seo's keyword expansion, and if it is not understood or communicated at first, does it directly affect the effects of optimization, or even reach the target audience that we should most target? At this point, what are the costs of time and opportunity we're wasting
Step 2: building on high-impact keyword outreach tools common in overseas seo
To understand the number of users and products that we need to reach, next is the expansion of keywords. And those who wish to do good deeds, they will surely draw their means first. We need to use the google seo common high-impact keyword outreach tools, and we need to expand the search terms that are of interest to direct and potential users。
First tool: semrush
This is the most used tool, very powerful, and in addition to expanding keywords, i can do a whole-station google seo and google ads analysis, as well as children’s shoes who want to know how overseas media marketing works. Today we highlight the expansion of keywords。
The choice of countries was not very good for small language optimization。
A large number of generic keywords and counselling terms can support a key export, while it can be seen that the average monthly search volume, the cpc tool requires a fee before it can be used, and that ordinary users can use it free of charge for seven days, and if you use it infrequently, you can switch it to multiple accounts for free, but it is more difficult。
Second tool: keepwords everywhere
This is also a tool that i often use. It is a chrome browser plugin that is extremely simple to install, and less than a few minutes from discovery to installation success. The greatest advantage of this tool is that it shows the global monthly search volume of the keywords you search in the google browser search box and the cost of the cpc advertising, and that, when the keywords are entered in the search box, the extension of the keywords are displayed simultaneously, mostly google drop-down frames, associated searches, and other user high frequency sub-searches, which are not superspecting。
This tool was always free of charge when i used it, but the response now requires a fee, so if you use it, you can leave a message about it。
Third tool: coincidence with google search engine+answerthepublic
Use the five most common phrases in english to get a user's attention, and get a user's frequently searched consulting term what what's a why
In this way, we can see how users are interested in the security of the smart lock, how to use it, and how to install it, so we can put this part of the question in our google seo optimized keybook. At the same time, we can also use the answerthepublic to get user questions and place them in the blog update, which is very important for b2b enterprise google seo。
Fourth tool: http://keywordtool. Io
The advantage of this tool lies not only in the ability to expand and analyse google keywords, but also in the support of keyword mining and querying on the platform, such as youtube, amazon etc.... But also in the choice of country and language, which is super-powerful。
Google seo's keyword excavation and analysis tools are numerous and are not presented here, either free or commonly used: google keywords planner, ubersuggest, keyword sheeter keyword generator, ahrefs, keyword surfer, google trends, etc., are largely based on the one-two tools mentioned above, with other tools being used for some reference. Google seo is a long-term investment project that requires time and effort to maintain a marketing approach。
Keyword research and analysis is an important part of google optimization and overseas seo optimization. The most important thing when analysing keyword outreach is to know who the user is, what the user is looking for, what the direction is, and how it goes is right, just a matter of time. The use of good tools would do more than anything, and careful research and analysis would be unexpected。
