Website background
Shop no. 1 is the first internet supermarket in the country, and was created by the world's 500 dell ex-heads, kong and liu shaoqing, jointly in shanghai. Prior to joining dale, he had just been vice-president of the amazon global supply chain, which had been transformed and achieved great success; in dale, he had been responsible for $18 billion in procurement. 3 liu shanqing was selected as china's top 10 financial and economic figures in 2005 and the top 10 news figures in the computer world in 2006. They both lead teams that can take advantage of their strengths, and they share the same values — the value they bring to customers。
In july 2008, shop number 1 was officially online. Since its inception, shop 1 has maintained its high growth momentum, achieving a sales performance of $11. 54 billion in 2013. Shop no. 1 has become the country's largest food and electricity supplier。
By the end of 2013, shop no. 1 had been able to sell 3. 4 million skus, covering 14 items such as food beverages, freshness, imported food, beauty care, clothing boots, cooking cleaning materials, mother and child supplies, digital mobile phones, household appliances, household electricity, health equipment, computer offices, box jewellery watches, sports outdoors, gifts, etc. At the end of 2013, shop 1 had 57 million registered users and over 15 million mobile-end registered users. 5
Corporate culture
Eight words:
The business culture of shop no. 1 is simple, and it is called a “eight words”: integrity integrity, customer customer, implementation of execution and innovation innovation。
Business spokesperson:
The 38 episodes of urban life, hot mothers in action, which was broadcast by the new spokesperson of the 1st store, have been broadcast on 4 davids in the east, zhejiang and others, with high ratings, followed by increased attention from users, along with a large number of advertisements in the 1st store, and a series of four series of television spots, "pressing for love", "presentation", "marriage", "breeding" and "breeding for children" , which are also well received by people for their comfort, humor and live-in style. Six
Core strengths
The five modules developed by shop 1 on its own initiative comprise a super-platform that is efficient, cost-effective, compatible and scalable。
National layout
Building on the existing seven main operating centres in beijing, shanghai, guangzhou, chengdu, wuhan, quanzhou and zhinan, shop no. 1 opened the largest automated b2c electric power company warehouse in the south china region in hongmei, guangdong, and launched a “fast spot” in shanghai and a “national mail charter” policy。
System advantages
A strong pis (price intelligence management system). By monitoring in real time the prices and inventory information of over 17 million commodities by over 70 mainstream electric operators throughout the network, the pis system of store 1 ensures the competitive price advantages of store 1 by adjusting prices in real time in accordance with the price strategy of store 1 and saves customers. At the same time, in terms of price regulation, shop no. 1 introduced the benchmark price process in 2013 and set up a dedicated person within the company to conduct price inspections, with stricter regulation of prices in a systematic and manual manner。
Strict commodity quality security management. Starting in 2013, shop 1 began the iso 9001 quality management system certification for warehousing and distribution. At the same time, shop 1 has developed a “4+1” quality control security management system, which sets out detailed product quality security monitoring processes at four critical points, namely, vendor clearance, product inventory inspection, storage distribution management, and product quality problems retroactively, as well as a thorough examination of vendor irregularities and irregularities in the delivery of goods, with a view to safeguarding consumer interests. The data show that, through rigorous standard management, in 2013 the number of pending commodity complaints in shop no. 1 reached 5. 6 sigma levels, i. E., the rate of complaints of terminal non-performing commodities was only two out of 100,000。
Integrated supply chain
To reduce the loss rate and improve logistics efficiency, shop 1 has introduced the tray sharing system, which has been adopted by transnational giants such as the “brand straight through” brands, such as procter, unilever, nestlé, pepsi, and others; while the “brand straight through” is also a model innovation for shop 1, which offers safer, more price-oriented products and services to customers by reaching out to 300 global brands of consumer goods, marketing activities, stock preparation, logistics green corridors, customer satisfaction, operating data, and seven levels of global experience。
