The zhang alumni concert has a maximum ticket of more than $2,000 and still has a "second light" ticket, the tfboysian concert offers 40,000 yen a day, and the zhou jayon tianjin concert offers 100,000 yen a day. Over the course of the year, concerts have become a popular topic on the internet with expensive and difficult tickets. Why are concert tickets getting more expensive? Why is it so hard to buy tickets to the concert? Sheep's evening press interviews with business people to reveal the hard-earned secret of the concert。
The sheep night, july 25th
"pricing higher."
Head singers' concerts cost more than $2,000
Overall, the overall fare on the market for the major concerts this year has been higher than in previous years. The most visible manifestation is the rise in ticket pricing. Zhang alumni and zhou jayron are undoubtedly the first class of ticket prices, both of which are at a maximum of $2,000: the maximum fare for zhang's alumni concert was $2280, compared to $2,000 for jay's concert; the lowest fare was also priced above the market average: $480 for the former and $500 for the latter. In addition to the two strong head artists of the roadtop, the highly loyal tffboys of the fans can't be underestimated: the tickets to the tfboys 10th anniversary xian concert range from $580 to $2013, with the lowest and highest prices being higher than the zhou jerry concert。
In addition to the first stage, many famous singers have a maximum fare of $1,500. Of these, the maximum fares were $1820 for the rinjun jie guangzhou concert, $1717 for xue xinjiang uchichichi, and $1580 for lin yuka, lee yong ho, chang sin chul and others。
Not only has there been a general increase in pricing, but there has also been a slight change in the distribution of slots: the lowest price, the lower number of intermediate tickets and the corresponding increase in the number of high tickets. For example, zhang xiayu guangzhou concerts have a number of tickets of $480, $980, $1580, 1980 and $2280 (at the stand and in-house), but according to the internet map, $480 is only a blue side of the ring, much less than the $980 of the second slot. In addition, a number of concerts have only the highest fare in their inner area, and the next series of tickets have to be taken to the stand, resulting in an invisible increase in the fare。
The seating chart for the shenzhen concert in may
Cost increases
Consumer viewing costs are forced to increase
Why are tickets to concerts getting more expensive? Cost increases are a general consensus within the industry. In a public interview, zhang xian ming, managing director of hualle cultural communication ltd. In beijing, stated that the 10 to 20 per cent increase in tickets to concerts was reasonable, as the costs of concert operations — from hotel fare to hotel, space rent to production — were rising。
In fact, as the concert market grows, the production of concerts becomes more "rolled": not just "hearing" but "seeing" -- and there is a higher demand for the beauty design and visualization of concerts, all of which have led to higher production costs. This year's big concert is not only a singer, but also a songlist. For example, last weekend at cailyin's “ugly beauty” concert, she developed a whole story concept for the concert, with specially designed videos, stage designs, lighting features, scenery, dancer-forming and eight gorgeous costumes, while at the shenzhen concert in may, she moved a moving “big boat” into the stadium, performing a rare round play。
In addition, the band heat drives a group of head bands from the livehouse mini-drama to large concerts at the stadium level, which also leads to an increase in the cost of watching performances. The concerts were considerably higher than small performances in terms of rental of premises, hardware inputs, etc., and ticket prices rose naturally. For example, the popular five-person band livehouse in 2022 has a price of $380, while this year the five-person tour has been announced in shanghai, wuhan, shenzhen, changshah, the last three shows with a fare range of $380 to $980, with a maximum of $1280 in shanghai, where the concert market is more prosperous。
Five-person concert
Demand-supply imbalance
The market's “retaliatory recovery” destroyed the ticket bust
The concert is so expensive, why is it still hard to ask? Demand-for-supply is the main influencing factor. There was a backlog of years of performance demand this year and a “revenging recovery” in the large concert market. According to the national performance market brief of the china performing industry association published on 6 july, in the first half of 2023, there has been an explosive increase in the revenue of national performances, both in theatre and in the ticket room: 506 performances in large concerts and outdoor music festivals, of which 428 were performed in the second quarter, representing an increase of 448. 72 per cent over the first quarter; and 2,231 million in the showroom, an increase of 738. 6 per cent over the first quarter。
The whole market for concerts is hot, and some popular concerts are characterized by a significant imbalance between supply and demand. The venue for the guangzhou concert, the guangzhou cultural centre, has a capacity of approximately 18,000 people, based on seven events currently published, which is expected to be observed 126,000 times. But on the barley app alone, the concert was marked with over 990,000 people. Even more exaggerating is the fact that there was only one tfboys 10th anniversary concert: according to public information, its venue — the sian olympic sports center stadium — could accommodate 60,000 people, but before the vote, the concert had over 3 million people on the barley app. There is no room for “yellows” without demand. Media reports have reported that the tfboys 10th anniversary concert has not yet been ticketed, and the ticket offer for the first row of the field in the hands of the cow, at the original 2013 dollar, has amounted to $40,000 and requires an advance payment of $10,000 as a down payment。
Tfboys 10th anniversary concert
Need to release gradually
"cows" may no longer be profitable
There is also a bubble in prosperity. Today, “failure” seems to be the norm: tickets are bought at great speed and many concerts are sold out as soon as they are issued. There are only a few concerts where tickets can normally be bought, such as the official channels of barley and cat eyes. On the other hand, a search of web platforms such as idle fish always leads to information on a large number of coupons and tickets. In addition, there is now a series of discounts on tickets for the “bow” concert, with feedback from a number of netizens. The tickets for the liu young guangzhou concert were sold at a discount of “bow” before the show, at a discount of up to 30 per cent, while the may sunyang concert also had a discount on the sky wheel on the secondary ticket platform, at a front price of $855。
Why is there a wonder where the audience can't get tickets at the official ticket channel, the "cow" discount? On the one hand, the number of tickets to the public show is always a mystery: although the circular on the further strengthening of the market order for performing markets, issued by the office of the ministry of culture and tourism, clearly states that the number of business tickets for public sales must not be less than 70 per cent of the authorized audience, there is currently no mandatory requirement for public sales of tickets, so that the number of tickets issued for each performance is not known to consumers; on the other hand, in addition to public distributions, the sponsors leave public relations tickets for sponsors, administrations, agencies and others, which may be a source of “yellow cattle”。
The host's attitude towards the “yellow” is also loving and hateful. It has been revealed to journalists that “cows” are in fact the co-bearers of the host's risk: “not every show is as good as it is sold, and some of the tickets are not expected to be very high, and it would be more economical for the host to distribute some tickets to different tickets, on the one hand, without having to worry about the triviality of selling them, and on the other hand, whether they are sold or not, the host will not lose the money.”
In the second half of the year, the audience's demand for performances has been released, and the demand for them is expected to recede with the increasing number of concerts for many entertainers, which means that the “cow” is no longer a profitable business. Consumers must understand that the fare is too high: these fares are likely to be priceless and should never be killed at large。
♪ under the high ticket ♪
There should be a better system for the refund
In addition to the problem of ticket thefts and the high price of the “yellows”, the recent audience has also experienced the problem of withdrawing tickets. In order to combat the cow, zhang alumni, may day, tffboys, and others, have all started to try to “strengthen the name”. A “strong name” refers to a single person, ticket, certificate, and the purchaser needs to rely on a real name ticket, ticket identification card and face recognition to enter the court, which, while preventing a “cow” vote-off, creates some inconvenience for ordinary consumers. Most of the sessions provide a channel for transfers and refunds, but under very harsh conditions. In the case of zhang's alumni concert, for example, only one transfer is allowed at its wuhan station and no transfer is permitted at guangzhou station; with regard to the rule of refunding tickets, guangzhou is allowed to cancel the tickets unconditionally within 24 hours of the date of purchase, and 20 per cent of the fee is charged after 24 hours until the 15 days preceding the performance, and all reasons for the refund are suspended within 15 days of the performance. Some netizens believed that many people would be in a situation where there were temporary problems a few days before the opening and it would not be reasonable to stop all refunds 15 days earlier。
While the market is booming and the price of tickets for concerts is rising, the audience’s performance should be enhanced. Prior to this, the jiangsu provincial commission for the protection of the rights and welfare of the child recommended “a strong name” for the purchase of tickets, stating that the arts and crafts industry could refer to the railway ticketing system, improve the process of buying tickets, refunding tickets, etc., improve the post-sale service, establish a well-established “alternate” “refund” process and avoid the proliferation of “yellow” tickets in the secondary market. How to establish healthier voting mechanisms also needs to be explored by both the market and the government sector. (more news, please focus on the sheep town pie. Ycwb. Com)
