Retail tradeIt's coming to light
The demographic dividend has been an important factor in china's rapid economic growth, yet we are now on the path of a decline in the demographic dividend, with the retail sector generally facing a shortage of manpower and a severe brain drain。
The data show an average annual loss rate of 23 to 35 per cent for retail workers. Out of this, the rate of staff loss at the grass-roots level is 60 to 70 per cent. This has also resulted in a large number of retail executives coming together and discussing the issue of waste。
It's hard for young people
"it was late at noon at the restaurant downstairs that he called the waiter to pick it up. Ms. Seo, who worked near the chaoyang gate, said that there were not too many people eating at the restaurant at the time, and she believed that the key was that there were really too few servicemen。
As a result of a shortage of staff, many restaurants were headed by a waiter who is now one person to see two. The slow pace of feeding, the late replacement of sets and the inability to respond in a timely manner to the needs of customers, and the complaints of customers about the decline in the level of services, are frequent。
“when we moved to the new site in previous years, we had to recruit servicemen, both in shape and figure. But now, looking for an experienced waiter, you can't get $3,000 a month." the general manager of the jinyang rice shop, luvin sea, is not as happy as ever. He said that the store had a maximum of 210 waiters, leaving more than 160. Just back from a week's trip, the waiter left four or five more times。
The shortage of manpower is not just a problem in the catering industry, but also has been a constant problem for supermarket executives over the past two years。
Ms. Zhang was in charge of recruitment at a supermarket a few years ago. She said that “the conditions were tight at that time, requiring a person under 35 years of age, a height of more than 1 metre, and a high school or secondary school degree”. Peng jianjin, deputy secretary-general of the china chaining association, also recalled that four or five years ago the supermarket opened a new store and the offer of recruitment was issued, with a maximum number of thousands of candidates。
In a few years, however, the situation suddenly turned upside down. The director of supermarket operations, cheng young-ha, said that young people are no good at all, so recruitment conditions are constantly relaxed, and age, height, and education are not as tight as they used to be. “most of the stores are now 40-55-year-olds. You may not believe that we have 45-year-olds in our security team.” the active position of supermarkets in previous recruitments also ceased to exist. It is true that this year, when a multinational retail firm opened a new shop, there were only 20 or 30 candidates。
Moreover, retail businesses began to re-engage retirees. According to ms. Zhang, some of the women directors of supermarkets were working and retired at the age of 55, but because they could not find suitable candidates in the short term, they had to return to work; in an old restaurant, older recruits already account for more than 15 per cent of the total workforce. The head of the business said, “they don't have to pay the `five-risk-one', it's less stressful for the company and more income for the individual.”
The use of labour not only causes a headache in the retail sector, but also affects suppliers. “it is now normal for supermarkets to use promoters as employees”, mr. Zhang, who supplies solar supplies, said, “the sales performance of the promoters is critical, but the supermarket is short, so the promoters help to collect and mount. The promotionists have little time to actually introduce the goods, not to mention the volume of the sales, and we pay a substantial fee to the supermarket.”
In the case of department firms, companies also face the strong push of property and branders. Many senior members of the same department have been fighting for many years and have been thinking about moving to a higher platform for almost two years under the temptation of high salaries. The manager of a large commercial real estate vendor in singapore revealed that 70 per cent of her colleagues who had worked with her for many years in the department of commerce had converted to commercial property, and that wages were the main driving force behind their jump。
“the rate of loss of employees in retail enterprises remains high. The average annual loss rate in 2011 was 23 to 35 per cent. Among them, the rate of staff loss at the grass-roots level is 60-70 per cent, at the middle level 15-20 per cent and at the upper levels 5-6 per cent.” data from the institute for forward industry studies show that the rate of staff loss is 15-20 per cent。
According to incomplete statistics, the largest talent gap remains among shopkeepers, procurement, freshness, logistics managers and marketing business personnel, who have a 20-30 per cent vacancy rate. Among them, cashiers and loss-proofing posts are the most difficult to recruit and have the lowest entry rates。
As a window industry, employees in the retail trade are exposed to consumers at zero distance per day. So the most direct effect on retailing is the use of wasteQuality of servicesThe drop. According to beijing supermarket director lee yanchuan, low staff attendance also means an increase in the workload and intensity of work of some employees in the short term, which not only does not guarantee the quality of work but also does not contribute to the physical and mental health of the employees. “on the other hand, there is a risk that the retail business will work with the supplier's vips and the promoter, which is clearly not conducive to the zero supply relationship.” lee yankawa says。
“retail businesses are now seeking to foster replacements from within, rather than promoting `airborne' executives. But now that the attrition rate is so high at the grass-roots level, companies may face a failure to employ suitable mid- and high-level employees over the next decade.” peng jian-jian, to be honest。
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