The “fifty five” plan outlines the implementation of a tourism-in-entry promotion programme to enhance the internationalization of immigration facilitation. Immigration travel is both a central indicator of the level of construction in the tourism power and a key player in expanding trade in services exports and deepening high levels of external openness. It is an important vehicle for spreading chinese culture and enhancing the soft power of national culture, not only as an effective engine of growth in whole-industry chain consumption and employment。
According to the national bureau of statistics, in 2025, there were 154. 5 million incoming tourists (including hong kong and australia), of whom 3. 517 million were foreign visitors, 30. 8 million were visa-free foreigners and a total of $131. 1 billion was spent on inbound tourism, which is a record high。
(source: economic watch)
With specific regard to the source structure, hong kong and macao compatriots account for 77. 2 per cent of all arrivals, while foreigners account for about 22. 8 per cent. Data from the institute of international trade in services of the department of commerce institute show that countries in east and south-east asia, such as korea, thailand, singapore, malaysia and japan, are among the top five sources of foreign tourists。
Globally, our country has a unique cultural tourism resource。
First, the unique landscape structure of our three-tier ladders has created the world's rare landscape diversity and contrast. The first stage of the ladder consists of the tibetan plateau, the second level of the mongolian plateau, the yellow land plateau, the yunju plateau, the third level of the ladder, the north-east plain, the north china plain, the mid-range plain, and the south-east hills. The landscape of this ladder allows china to present almost all the natural landscapes of snow, grasslands, canyons, plains, hills and coastal seas。
Secondly, as a 5,000-year-old civilization, my country has the world's highest heritage. Different geographical features have fostered a different cultural folklore, and china's historical and human resources have a core and irreplaceable global competitiveness。
Thirdly, our economy as a whole is already the second largest in the world, with a well-established tourism infrastructure, a rich variety of commodities, high-quality and efficient services, and a cost-effective consumer, one of the safest destinations in the world. All of this constitutes an important factor in china’s construction of the first destination for global immigration。
(in chongqing city, in the two new areas of the river, foreign tourists tasted the crumbs inside the shelter. Xinhua society)
While fully recognizing our strengths, we must be conscious of the existence of the short board:
The first is that immigration travel does not contribute enough to GDP, either in terms of china's position at the international level or our rich natural and cultural resources and infrastructure. The current share of tourism revenues in the country is less than 0. 5 per cent of GDP, low compared to the world's major tourism powers, and the potential for economic growth is far from being released。
Second is the imbalance in the origin of incoming tourists. The hong kong/australian market is overwhelmingly dominated, with low foreign tourism, high concentration of tourists in east and south-east asia, low overall entry to remote markets such as those with high consumer capacity and long stays in europe and the united states, and insufficient market penetration. The greater the cultural differences, the more attractive tourism is, and there is a clear gap between us. Inbound tourism is not well publicized and international dissemination has limited impact and efficiency。
Thirdly, the level of internationalization facilitation does not match the resources of world-class tourism destinations. There are checkpoints and congestion points during the journey. For example, freedom of movement is difficult, the payment of external cards is inadequate, cash is not easy to use, some internationally used apps are difficult for foreigners to learn and use freely in the country; the conditions for exemption from border crossings are stringent, land ports are not open enough and there are more regional restrictions; foreign languages and information signs are inadequate, especially in small and medium cities or remote areas; international routes are concentrated in a small number of large cities, and the transport of foreign tourists to small and medium cities and tourist destinations is inadequate。
(giggles: hand in hand)
In response to the above-mentioned weaknesses and shortcomings, it is important to ensure that the weaknesses in the development of inbound tourism are adequately addressed by the best practices。
First, full implementation of the priority host country visa exemption policy, land, water and air terminal entry, and simplification of the entry process. :: strengthen cooperation with key travellers, airlines and new media platforms to develop joint outreach and precision flows and establish stable channels for the delivery of customers。
Secondly, there are a large number of foreign visitors to east and south-east asia each year, who have reached the vicinity of china, and precise measures are needed to channel these flows into the chinese market. The liberalization of border crossings and the opening of land crossings and areas of activity will allow genuine entry and freedom of movement。
Thirdly, it expands the processing of external cards such as visa, mastercard and furthers the viewing area, public transport and small shops. Bilingual manual windows in focus areas and public transport subway stations, reinforced view areas and transport hubs are equipped with signage in english。
Fourth, public transport issues such as public transport and subways are effectively addressed for free travelers. Drawing on experience abroad, special tickets such as a day card and a day card are set up to support the use of the card directly. A public transport vending machine is set up in hotels, travelers have difficulty purchasing bus tickets, and hotel lobby staff assist customers in purchasing tickets。
(source: beijing, wen brigade)
In general, the ease and experience of entering the country continues to improve, transforming the humanist advantage of natural history and the cost-effectiveness of goods into real competitiveness, making china the preferred destination for global tourists。
(subauthor of huang xian, researcher at the changjiang institute of economics and the faculty of applied economics, people's university of china
Original link: china is popular, but it can be better
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