During the “five ones” holiday period, chinan's commercial landmark — chinan shenzhiro square — was heavily populated and the holiday atmosphere was strong. The international coffee brand %arabicazi south is in a bright window, the barista is displaying raffle skills, and young people are taking pictures of their cards in a unique environment. Less than one kilometre apart, the scent of onion burning of sea cucumbers and sacked chickens has been lifted out of the restaurant at the old shandong inn in wideness, the old yi nan in the yangtze building. The old and new collisions between the old word and the first store are mapping new changes in the consumer market in jenan。
The old word is now reborn from history to position c
In the lee long-hing hua building, the old sign is so beautiful, the "traditional unold, innovative and unforgettable" shop training goes hand in hand with the old shop environment here. "come for a meal and feel like going to a museum." liu yun, a 20-year-old jiangsu, brought her parents to taste the guacamole, and she ordered nine intestines, and a spring copper boiler, all of which are the “shows” in the shop. In addition to this old shop, li yongxihua has opened two new shops in jenan。
The old code opens a new store, and the lee long-hing hua building is not the first. At the end of last year, the benevolent jeen-nam restaurant opened its new cbd shop in chinan, in which the “skinned beef” — which is already the fifth shop in the city of jeen-nam — led to the “old smell” of new foodrs. In january last year, a new shop, also located in the cbd, was opened。
In addition to this, three shops have been opened in zinan at the zinan medical clinic, which has the following characteristics: “hu qingxiu in the south, zhao ki-won in the north and zhao zhou zhou in the north. Preparations are under way for the construction of the zhao ki tong medical hospital. The chinese medical institute adheres to the ancestral teachings of “german medicine and medicine” and continues to promote chinese medicine culture by passing on chinese medicine to good chinese medicine. In zhao, located in the city of mahua county, the zhao school of health and culture shows tourists the history of chinese medicine and medicine on the ground in ziru and the history of chinese medicine. There are study halls, pharmacological offices and non-removable workshops in which primary and secondary school students learn about the traditional chinese medicine culture in extracurricular classes。
These old symbols have emerged as a unique landscape for the jenan consumer market。
Business logic behind the entry of traffic
The view focused on the business circles in the suburban region of the mature city of jauzi, another hot spot。
In the last two years, the capital economy has gathered: (b) the high-end international brands of van cleopatra, sang-mi, glasuti, moncler, van sage, connery, 3ce, onon, etc., which cover areas such as luxury goods, jewellery, clothing, clocks, etc., which are high-end, front-line and representative of quality and fashion in their respective industries; the leading domestic power retail enterprises, such as the kyoto flag shop, the suning yee purchase of the pro super flag shop, which hosts digital household electric products, have a significant share of the domestic domestic electricity retail market; and the introduction of famous brands such as man 6 in the food and catering sector, the ancient seafood industry, the guang dynasty, and the losing distress, provide a rich variety of food experiences。
As can be seen from these premieres, commercial complexes such as vientiane city, shenzhen square, and business circles such as spring city road, and zinan cbd are central to the collection. The head shop's “wine-sort effect” is reshaping the city's business map. According to quan city road business circle data, during the “five ones” holiday period, the “first-storey matrix” of changlong square was used to blow up fashion, and five regional start-ups, such as the ecco sports laboratory and the salomon hill theme shop, opened. The opening of a new shop has been a powerful attraction, with an average daily traffic of 90,000 people to the hanlong square during the “five ones”。
“the city-level first place is not a simple reproduction, many of which are brand-tested. According to the main head of the sub-district business bureau. For example, during the extended “five ones” holiday, the winner officially unveiled the country's first mountain winding restaurant at shih mau square in the jainan spring road. The restaurant was designed with the concept of “urban oasis” to create insulated “food field” experience through natural elements such as green planting and logs. This 100-square-metre shop is both a breakthrough attempt at the brand image of the winner and a new note for the market performance of the winning china。
New scenes of consumption
“into the country”, it is not uncommon to expand the market when first-storey brands are in place。
In the historic and cultural neighbourhood of the city of chinanming, the pageone lake hotel, with the central concept of “burning chinan into the courtyard, making springs a spring of paper”, has created a “readable, swamable, sensible” urban cultural living hall through space narratives, cultural activities and business practices, which will rejuvenate the heritage of the millennium spring. As a result of its in-depth response to the local cultural needs of jinan, the pageone bookshop is considered by many to be the local brand of jinan. In fact, the brand was created in singapore in 1983 and has become a well-known asian cultural brand with its rich design, art-type books and innovative cultural business models. The pageone lake hotel is the first shop in jenan。
It's not unique, it's in ming city. On 9 november last year, shanghai's famous cultural space brand, a one-foot garden (the great ming lake shop), was officially opened. The one-foot garden (the great ming lake shop), which is located in the first spring of the world, covers an area of approximately 1,100 square metres and is connected to the space of previous locations. The concept of “symbiotic life with nature” combines old homes, green plantations, coffee, snacks and cultural designs, art exhibitions and derivatives development, providing an entirely new venue for cultural experience for the citizens of jinan and tourists. At the same time, the great ming lake shop also has a chinan character: a one-foot garden. The location of the high-risk inn, written by the famous writer liu qiang, is expected to be reawakened in a new ip format, as a new space to showcase the history of jinan. Public information indicates that the one-foot garden brand began intensive shop expansion in 2020. Previously, one-foot gardens had been established in the cities of shanghai, beijing, suzhou, no sing, nanjing, hangzhou and jeju island in korea。
It's policy-directed
Whether business complexes such as vientiane city, changlong square, or business circles such as spring road, and zinan cbd, the first shop chooses to expand its territory in one city or region, it certainly has little to do with the urban business climate。
It is not difficult to see that these first stores in our city are almost all located in the heart of the city. These places have a vibrant business dynamic and deep cultural base that leads to the tide of urban business development. For example, vientiane city, smog square, koguri and other rated municipal night economy complexes and night economy demonstration areas. Spring street, the province's first “china's famous business street”, and the ministry of commerce's first nation-wide demonstration of smart business circles, received a typical case of 2025 health brands at the mogang mountain world brands summit, “promoting consumption, tree brands, recreational industries, and people's lives” brand-building forum. Spring city roads and cbd business circles, where eight large commercial complexes and 22 large merchants gather together with nearly 1,000 chain stores. The cbds in jenan have also accumulated in 224 enterprises of various regional headquarters in central and provincial cities and 36 enterprises of the top 500, providing a sound market base and a consumption climate for the first place。
Policy innovation is also accelerating the ecological integration of businesses in jinan. The city of jenan has specifically introduced “golden and silver” support policies and consumption promotion measures. For example, in the case of headshops, a maximum subsidy of $3 million is granted to international brand-branding enterprises that operate complexes in chinan for rent or construction costs exceeding $10 million a year. In terms of old characters, during the reporting period, new shops were opened and operated in our city's national, provincial and provincial specialty commercial neighbourhoods, and in the 5a tourist attractions, and businesses with old characters with a single store area of 50 square metres or more were subsidized at a maximum of $150,000 per square metre. In the past two years, in the context of the “old-for-new” national supplement policy, jenan city has also introduced a number of remedial policies, as well as a consumption season such as “spring-buying”, which boosts public consumption and provides strong support for the establishment and development of first-tier shops。
The key point for starting a shop is breaking the information gap. For example, the business bureau of the lower region has been active in visiting enterprises to publicize the policy of supporting start-ups and to ensure that enterprises that meet the requirements of the nachos are able to benefit from the first-stop fund; spring street street has incorporated business owners into the business circle alliance, which, through inter-firm cooperation and resource-sharing, has introduced a number of brand names. At the same time, china is actively engaged in international advisory bodies to plan business community upgrading in priority areas such as industry positioning and mapping paths, and to promote the establishment of a local brand-named electricity company, the triple electric power company, to facilitate china's opening up of a store for intellectual experience. In the construction of the project, the jenan central business zone regulatory commission developed the current business-clan development status at an early stage, with a view to developing a business community recruitment implementation programme for the jenan central business zone and systematically charting the future direction of the cbd business circle。
The accumulation of first houses is often the product of a combination of consumer upgrading and urban competition. For the time being, the city of jenan has mastered the flow code for the first-class economy and the upgrading of the old code. Next, jenan will face a new topic of transforming the “first shop effect” into “long red value”. The future is coming, let's see。
