Friends of the english web site promotion and seo optimization work daily with a variety of links. Whether you're new or old, you've been doing a few years, there's probably a question in your mind about the links you've worked so hard to send, or the links you've bought. Is google going to take down my website even directly black out because of these links
To be honest, there is no simple “yes” or “no” answer to this question. The search engine's algorithm is updated daily, and its central purpose is to present the most authentic, useful and authoritative content to search users. In this context, the external chain, as an important voting mechanism for measuring the authority of a website, has been the subject of focused monitoring. Today, let us speak with open eyes, not with empty technical words, but simply with a view to breaking the outer chain of punishment from the point of view of realism and the bottom logic of google。
Algorithms and penalties
In many cases, “no effect” is confused with “punishment”. We have to clear these two concepts first。
Earlier, google had a very famous penguin algorithm. At that time, if your website had a bunch of out-of-hand garbage chains, the penguin algorithm would be updated and your website traffic would probably go out overnight, which is a real punishment. But google is much smarter now. It introduced an artificial intelligence system called spambrain, designed to deal with garbage links。
The system is now treated in a more moderate and more lethal way. When you get a bunch of low-quality forum water links or a few thousand extra-chain bags for a few dozen bucks, google probably won't send you a warning or kick your website out of the index. Its strategy is to “disregard”. In other words, these links are directly deprived of the ability to transmit weights when they are identified as garbage by the system. You look at the increase in the number of external links, but the ranking is that you don't move, and the money's gone。
But this does not mean that there will never be substantial punishment. If you buy not only garbage links, but also large quantities of them, and even those large networks that sell them publicly, trigger manual censorship, it's serious. Your google master tool backstage will receive a letter from the “manual disposal measures”, which will clearly inform you that the website has been penalized for unnatural links. Once this yellow card is eaten, some pages or even the entire domain name of the site disappears directly from the search results, requiring skins to recover。
Which outer chains are mined areas
Now that we know that there's a risk of out-linking, we need to know which ones are red lines that can never be touched。
The first thing to do is to start a private blog network. Many people who make black hats or grey hats like to build dozens or even hundreds of websites themselves, cross-link each other, or vote for the main station. It used to work very well, but google's machine recognition is now very good. These stations usually have similar registration information, close server ip sections, resonance of website templates, and even mechanically integrated content. Once the system finds out about one, the entire site of the network will end up in a pot and the main station will suffer。
The second is those extra-chain meals that are sold cheaply on various freelance platforms. Five dollars for 500 high-weight links. That sounds like a bad thing. People who sell these links are usually automatically using software to get mad at forums, blogs or russian, indian trash sites. The pages themselves are full of irregularities, and your links are mixed with a bunch of crazy websites that don't pass on any confidence, but rather make google think your website is the same type of product。
There is also a mine area that is easily neglected, a unified link to the bottom of the entire station. Some builders or plugin developers prefer to leave their own copyright links at the foot of the customer's website. If only one or two clients are okay, but if every single page in hundreds of websites is pointed at your website with a fully matched business keyword, this becomes a typical anomalous link mode, which is extremely easy to trigger。
Interpolation ratio
When you push, the anchor text is the words on the link, which have a very strong impact on rankings, but which are also the most easy ones。
The easiest mistake for a freshman is to rush. Suppose you're selling cat food, and in order to put the word "cat food" on the first page, every link you make outside is using "cat food" as the anchor text. This is absolutely impossible in the normal human internet ecology。
Think about it, if a real blogger spontaneously recommends your website, he might use your brand name, write "click here" or even post a long list of sites, and sometimes someone who knows how to link it with the word "cat food."。
Google's algorithm has a very important filtering mechanism that analyses the distribution of your external chain anchor text. If it finds that more than 80 percent of your reverse links are precisely matched business keywords, it's absolutely man-made. It seems safe and natural to say that branding anchors are the top of the list, that the nudity chain of the web site and the common guiding words are part of it, and that the business keyword that you really want to rank is enough to be a few to ten percent。
Google's identification mechanism
We need to understand how google got those cheating links. Actually, it doesn't have to send one of its own people to stare at it. It's all based on abnormal data fluctuations。
The first indicator is the growth rate of links. A new station, barely a few months on the line, was not visited at all and suddenly added 3,000 reverse links within a week. Unless you're an apple with a new product, the growth curve is red light in the eyes of the system. Natural outward chain growth should be slow and incremental, as your website becomes more visible。
The second indicator is the relevance of linked sources. Let's say you're an independent foreign trade station for industrial machinery, but your external chain is all food blogs, games forums or gaming sites. This highly unrelated link, which is extremely extensive, not only fails to act as a recommendation, but is also defined as the purchase of links or the injection of garbage following hacker attacks。
The third indicator is the number of links exported from the page. If it's so hard to find a web site that you're willing to link, but look closely at that page with hundreds of links pointing to different sites, just pull back. This is usually called the link farm. The weight of a page is limited, given to hundreds of websites, and not only do you have a small benefit, but you're also involved in the punishment list of the garbage link。
The core of a secure outer chain
What are we supposed to do to be safe and effective when we talk about scary punishment mechanisms? The core is actually four words: value exchange。
The seo has passed the age when it can be ranked by sending information. High-quality extrapolation is essentially a public relations exercise. What you have to do is provide valuable content for others to willingly quote you。
For example, you can think about doing an in-depth survey of the industry, which contains a lot of real data, charts and analyses of industry trends. This content is very scarce in the industry, and when many technology media and industry blogs write, they naturally quote your data and attach your links as a source of information. Not only will google not punish this link, it will give you a very high weight。
This is also a very mainstream and safe practice. You find an influential website within the industry, you reach out to the head of the station, and you offer them a high-quality original article, provided that there is a link to your website in the logical field. This has helped the station chief to solve the problem of updating the content, and you have acquired the relevant outer chain, which is win-win. The premise is that the article must be really good, not with the random oral hydrology generated by ai。
The proper disposal of the garbage chain
I walk by the river all the time. There are no wet shoes. Sometimes, even if we do what we're told, we'll be attacked in bad faith by rivals, who will force tens of thousands of garbage outlinks to you. Or you're taking over an old website where the ex left a mess. In this case, the mindset is steady, and google actually left us behind。
The first thing you have to do is go regularly to google station masters to download the latest list of external links. Get these links out and take some time to manually check them out. See if there's some kind of eccentric, screen-filled window ad in there, or a trash station where you can't hit eight poles in your industry。
If you find a lot of these malicious links, don't panic. Google provides a tool called denial of links. You can make a list of these trash domain names into a simple text file that you can upload to google. It's like you're reporting to the official: "i didn't make these bad links, and i don't want them. Please ignore them when calculating the rankings." usually, after processing, your website is protected from the negative effects of these garbage links。
But here is a special reminder that this tool cannot be misused. If you don't know for yourself what's good and what's bad, and if you accidentally reject the normal links that give you weight, your ranking is at risk of being cut off. As a matter of fact, less than a last resort, or less than 100 per cent certainty, do not move this nuclear weapon lightly。
Label properties to match
Sometimes we carry out sponsorship activities or work with bloggers on a fee-paying basis, and the links that arise in this case, if not handled properly, are also judged to be the purchase of rankings for spending money, thus at risk of punishment。
To resolve this contradiction, we need to use the attribute label of the link rationally. The normal link is free of a special label, i. E. The default passes weight. However, for fee-paying articles, advertising posts or sponsorship activities, you should ask each other to add a sponsor label to the link code. The role of this label is to clearly tell the search engine that it's a business cooperation link, and i'm paying for it, or i'm giving it to the product. Please don't count it in my natural ranking weight。
By the same token, if you have a user comment area on your website, in order to prevent others from using your comment area for distribution, it is important to ensure that all user-generated links are accompanied by user-generated content labels, or simply a non-transfer weight label。
Using these labels will not only protect your own website from degradation, but also show the search engine that you are a regular, rules-abiding site, which will help to build long-term trust in the site。
How to safely push
Let's sum up, do the push-out chain, and don't take a shortcut. The ways that you feel you can take off quickly are often hidden in huge pits。
Extrapolation is essentially about building relationships and branding. When you focus on finding platforms of high relevance within the industry, communicating with station leaders in a sincere manner, and using solid content to attract hits from users, the outer chain is a by-product of water to canals。
In practical exercises, you can dig up more sites that mention your brand, but which do not add a link to it, and send an e-mail to warn you that this success rate is very high. You can also look for dead links that point to your competitors, but which are no longer available, and then contact the site director, tell him that the link is broken and suggest replacing it with your page. These are all well-tested, safe and efficient white hat techniques。
Remember, in the world of google, there are 10 high-quality, high-relevant real-out chains, which have a value far greater than 10,000 mass-generated garbage links. That is the only way in which external push can last forever and never fear punishment from al-qaeda. And don't let the black technology on the market get out of hand and hold the bottom line, so your website can be as stable as tarzan in every wave of algorithm。
