Some may not understand the idea that the black hat seo optimization of the site is a white hat, since most people operate with a white hat seo optimization. The simple understanding of the black hat seo optimization is that the techniques and methods that do not fit the search engine optimization criteria in the process of optimising the web site seo optimization, while the white hat uses an optimisation technique that conforms to the search engine specifications。
The greatest difference between black hat optimization and white hat optimization is whether the site is being optimized from a user perspective. The black hat optimizes only the ranking, with little to say about user experience and search engines and, if necessary, the deception of the user search engine. It is reasonable to optimise the white hat within the rules of the search engine。
Black hat seo optimizes the usual techniques:
1. Embossed text stacking
The more famous is the google bomb, which is used on other websites to reach a page with no relevant content through a large number of anchors, thereby raising the page's ranking on the keyword, with a chestnut: in october 2003, george johnston successfully called for a link to president bush's personal page on the white house website. Two months later, while google was searching for “mistable justice”, bush's personal introduction page went up to first, and “failure” went up. And there's no mention of it on this page, whether it's vital, fair or fair。
Content capture
This practice can be used in both black and white hats, but the use of white hats is more restrained and rationalized, taking into account the users, but the black hats are different, and the black hats are used to collect and publish constantly, and the users experience very poor, but for reasons of algorithms they are able to obtain a certain ranking that leads to some traffic. With the cancellation of 100-degree news sources, the possibility of using this piece to earn advertising fees is difficult。
3. Mass distribution
This approach is essentially aimed at increasing the external chain of the website, which has been presented with a relevant algorithm and has weakened the ratio of weight to weight on the outer chain, which is also operating with fewer and fewer people。
4. Stations and chains
Sites are one of the methods that has been used, as well as a way of quickly obtaining keyword rankings, but the more dangerous the base number of station chains, the more dangerous they are, the more they are, the more they are, the more they are, the more they are, and the more they point to sites that need to be optimized, which generally operate independently, or using blogs。
Five. Hang on
The hanging of horses is the most common method of use, especially in grey industries, where loopholes are frequently used to hack websites and where large numbers of external links are added to websites they want to optimize。
