First, there is a concept of “differentiation strategy”. Differential strategies are considered to differentiate the products or services provided by companies into something unique across industries. It is also more understandable to say, in plain words, that it highlights its personality, but how can the content vary in the optimization of the seo? And then fung told everyone。
Differences in website content
I. What is most seoer doing
To date, most seoers have been retrieving and updating their posts daily. Some of fung's friends are complaining about how many extra chains the boss is asking for each day and how many originals are being updated. He complains that every day, apart from the outside chain, he is looking for the outer chain or how he's trying to write the original。
Ever since the seo, the highest frequency of questions asked by feng is as follows:
Where's the outside chain coming from
It's not a good ranking
It's not good to be up to date
Perhaps the words "the outer chain is king, the inner chain is king" have far-reaching implications so that many people think that seo's job is "update"
Ii. Why the different context
1. Developments required
In the old age of underdeveloped communication tools, there were few dissemination vehicles. Television, newspapers, and traditional media provided too little information, and the central television had a few channels and more than 30 editions of a newspaper had been very rich. There is also a lack of information on the internet, and we lack information, and what people need at that time is as much information as possible at the lowest cost. However, with the development of science and technology, there is no shortage of dissemination vehicles. Especially today, when mobile internet is developing at a high rate, we are forced to face massive information bombings every day. Access to information is already a matter of free will, and people's needs have changed from a large to a need for professional and accurate information。
2. Seo sector development requirements
Today, competition in business looks at differentiated competition, and competition for homogeneity is becoming more intense, making it harder and harder to walk, so we are all looking for a path of differentiation that others have not. In fact, the same thing is true for websites, who are more diverse in content, and who gets more users when they are new. Today's seo technology and wrists are becoming more homogeneous, and seo has reached a maturity, in 2012. After that, it can be said that seo technology has not increased much, that none of your moves will, that when you use the same method to compete, it's the execution, the implementation。
3. Actual requirements
There are local portals with qualifications and resources, with both depth and breadth of content, with professional staff in editorial management and business maturity. What are you competing for as a new station? After the treasure hunt, more imitators emerged, but how many have survived? All large and complete stations are dead, and the rest are similar to the shops where a particular commodity is sold, such as quakers. How many have survived? It is the naive belief of countless friends that, by imitating the shape of the website, it is possible to replicate the success of others, and it is not clear that the core of a website's success lies in its successful operation, meeting the needs of its users。
Just like the old ad, "someone imitates my face and others imitates my face, but you can't imitate my taste," "how can a beautiful saying, a collection of fine things succeed because you first choose different content and not blindly imitate skycat and kyoto?" let's go back and see if you can say he's half-dead
Iii. The nature of differences in website content
The essence of the difference in content on the website is to highlight feature content, provided that user needs are met. Differences in content are not meant to be something different for us, but to add value to the website and address some of the user needs that are not addressed by peers. Remember, differentiation does not mean being completely new and deliberately different from others. Differences must be based on the premise that they meet the needs of users so that they can gain value。
Iv. How to make the content of the website different
1. Analysis of competitors and understanding mutual needs
As seo above has already said, the essence of diversity in content on the website is to highlight its own personal services while meeting the needs of users. So how do we meet the needs of the users? Therefore, differentiation of content requires a good understanding of user needs, a good understanding of peers' websites, and a “good man without me”。
Analysis of peer websites, peer-to-peer local learning, bad corrections, unmet needs. That is to say, success is not the best, but better than others. You're the best in the class。
Because the needs of users vary from one line to another, there can be no one-size-fits-all solution. So feng uses the mooncake site as an example of how to make different content。
2. Differentiating web content
The product pages of the general monthly cake station contain all of these (figures below): product name, product specification, product price, production material. The biggest problem with this product page is the homogenization of content, as long as it is the same monthly cake of the same brand, whether it is a business station or a b2b station. It's that one, even at different stations, but it's the same one, so homogenization is inevitable. So how do we make the difference? Take the example of the station fung made for angel's moon cake。
When fung was doing site optimization, it became clear from data analysis that, with regard to mooncakes, consumers needed not only prices and quality, but also monthly cake practices, which were not met by peers. The following figure
Differentiated product pages
So fung added the method of making mooncake to the product details. Although this is a small change, it is clever to avoid the creation of homogenous pages and to meet outside user needs。
3. Divergent presentation of website content
Some products, because of the industry's own characteristics, are difficult to extract from the content itself. This is a time for us to continue to transform our thinking and extend our thinking. Can you make some fair comments about how the product is used? Could a video be used to provide a detailed account of how the product was used? The way you make mooncakes, it's written by fung seo. If you add a video to it, it's better than me。
4. Differentiating the site's layout
It is not difficult to understand that this is the difference in the template of the website. I don't think that's going to have to go into detail. The template of the website is like a human dress, a simple example of a schoolmate who wears a school uniform while you wear your own clothes, which attracts eyes wherever you go。
In conclusion, this paper simply describes the concept and simple approach to the differentiation of content on the web site, since the needs of users vary from one industry to another, so that differences in content on the web site of the industry can be achieved only if they are carried out in a hands-on and in-depth knowledge of the characteristics of the industry, and that they must not reproduce the experiences of others. See more good articles
