A traffic-trading website. Reporter, luyijer
The latest data fraud was exposed. According to financial newsnet, on 18 october, ali baba dealt with four managers, including the ceo of skycat, and admitted that the booking data of a mobile phone had been manually altered。
It is not uncommon for commercial vendors to fake data flows. Behind the many data bubbles are the impulses of interest and the role of face。
Many internet researchers and practitioners interviewed by chinese youth journalists have stated that the phenomenon of traffic fraud does exist. “this is a rule that has long prevailed”. The founder of blognet told journalists。
"rules everyone understands."
"buy traffic? I've got 100 mb." wang qing is confused about web traffic. What he called 100mb is virtual space。
In 2013, qing used his spare time to run a web site, which, although expected to be profitable, was promoted only in familiar circles. Sadly, there are no ads on the website today。
Website traffic usually refers to the number of site visits, including indicators such as the number of independent visitors (uv), page views (pv). These indicators influence the determination of advertisers to advertise。
"the website is mainly about the dynamics of business leaders from home." wang qing's plan is to get the content of the website ready, attract enough people to view it, and then talk about advertising, even with the sponsorship of business leaders。
He continues to be a strong believer in the word "king." every day, the website updates more than a dozen messages, which are reproduced in major media outlets. In the back-office editing system, in order to adjust a font, he sometimes refreshs his browsing several times。
The site has been running for two years and wang qing has not come to the first commercial. His website ranks millions on alexa, the world website. Because of the fact that it is well over 100,000, the website is not eligible to be shown for visits over time periods。
"the other is an advertising client. You say your website is good. How can you prove that it's only for the number of visits." wang qing learned that too。
The website served by liu fei (alias) has not focused on this access ranking. It is a news and information web site with an official background that insists on “clean and clean content” and on how to increase access, which was not the focus of the website。
In contrast to these “silent” sites, commercial websites are in a battleground where the voices are hidden. In this battleground, access becomes an invisible resource, linked to “realization”。
The former mediaman yang zheng, who has been interested in the internet for many years, told chinese youth journalists that the flow of traffic is good, both in terms of economic income and financing. The numbers are good, the financing will be higher."
In the view of ying, alexa's ranking is highly valued on websites that are generally integrated or accessible to the general public, and the status of the portal is no longer determined by alexa's ranking。
Wang qing has found that some websites cheat and rank their own websites before they are ready to seek sponsorship from advertisers。
“the flow of brushes is generally referred to as the grass station.” “some grass stations need to be cashed and larger in the short term”. This approach may also be adopted when some news and information websites are launched。
An internet person who has been in business for many years has been telling the truth: “any website has to buy traffic, which is the rule that everyone on the internet understands.”
The flow can customise alexa ranking
Website traffic is not expensive and is not hidden. Searching the internet for keywords such as “traffic trade” can generate a number of relevant trading sites or software。
The chinese youth newspaper reporter noted that a traffic union, based on the supply of ip sales, had the lowest standard of 200 ips per day at a price of $1. 19; the highest was 500,000 ips per day at a price of $2931. 5, with an average of approximately 0. 005 cents per flow。
The other site is cheaper at $24,000 ip。
“these are not one-off deliveries, but are distributed 24 hours a day.” it was suggested that, in order to make the data more realistic, the number of releases could be selected on the basis of the usual actual number of visits。
There are also swipe-flow sites that use a monthly package, with an average of two cents per flow. The client said that if an average of 8,000 traffic per day was selected, the price would be $4,800 per month, or a discount of $3,600, “today determine cooperation and tomorrow you will see 8,000 traffic”
He claimed that the price was slightly higher than that of some of his peers because it was artificial. In addition to the monthly package, there are packages for the season, the year, etc。
When asked whether traffic fraud would be reported, the client suggested that if there were only thousands of inputs per day, they would not be reported, often hundreds of thousands, if not millions, per day。
Indeed, in this market, not only is there a flow of purchases, but even alexa's designated ranking is claimed to be unique。
One practitioner told journalists that when clients come to consult, they estimate a corresponding flow value based on the ranking they want to reach, which is then progressively increased to “generally 20 days or so will have a more desirable effect”。
Of course, regular renewals are required if payments are to be made after the end of the period and if there is a continuing desire to obtain this ranking through brush flow。
“the traffic in all types of websites is high, ranging from individual sites to well-known portals.” a client who claims to be able to swipe alexa's ranking indicates that there are not only business units but also commercial websites, some of which are already several hundred in alexa's ranking。
“news sites, portals.” he said, “don't worry, we keep our client information confidential”
According to him, at least from monthly payments until quarterly, semi-annual and annual payments are due to developments such as the desire of large clients to have a stable flow source in order to obtain better financing, which is why small clients have many factors of instability that are less sustainable than large clients。
Fan dong-hing told journalists that some of the big portals also cheat on traffic, as long as there is a profit, regardless of size, “this is certainly an unreasonable act, but the website has to do it for survival and gain. The problem of web traffic fraud is complex, varied, varied, and varied.”
The secretary-general of the china mobile internet industry union, li yi, said that cheating had played a very important role in the early years of the desktop internet era, and that visits, traffic rankings were an important reference for investors ' valuations, so some professional companies were specialized in brushing flows and rankings to help finance。
“there are also more sophisticated techniques, such as hacking, hacking into ordinary users' computers in a number of ways, quietly visiting their websites in the back of computers, making it look like they have a high number of visits, and these customers are not。
According to public information and media disclosures, most of the service providers of these flows use robotic cheating techniques, some use malicious plugs, some use wooden horses, viruses, etc., to implant computers of other internet users to make them accessible, and others use such features as ip interviews between different computers。
Why are you pretending
What is the status of traffic fraud? Many internet seniors interviewed indicated that no specific data were available, but that “water is deep”。
In 2007, chinese youth journalists learned that domestic questioning of the fraudulent flow had caused a wave of violence. At that time, industry websites reported that alexa had adjusted the global ranking algorithm and that a large number of chinese websites were downgraded。
“one third of china's original top 1,000 sites was completely emptied or significantly reduced.” the report revealed that almost all of the websites cleared up were new and popular sites in 2007, including in the areas of video and entertainment。
In a simultaneous survey of netizens on the website, “do you think there is a serious problem with website traffic fraud”, 81 per cent of the users chose “very serious, and many emerging sites are cheating”。
Yang jing believes that the industry has been in existence for more than seven or eight years, and probably when there is an internet。
Fan dong-hing told journalists that the reasons for using the flow were different, ranging from interest to advertising revenue to the need for high-profile rankings, industry rankings and larger data to attract investors。
Another factor is competition. "you're not cheating, you're cheating, and it's bad for you. The ranking is lower than that of the counterparty, which is vulnerable to competition.” fong dong-hing indicates that there are many complex factors behind this。
In addition to external competition, there will be competition between different sectors and channels on the web site, relying on traffic lines for fierce competition。
“the company that specializes in cheating is actually a paid service.” fong dong xing said that, in another case, it was immoral for the website to fake itself, such as a treasure-hunting site, and for some traders to create false orders to attract customers。
“objectively, industry creates some bubbles, but overall, this is a demand. As you know, there are many ways to do it. You can't hide it. And there's a little bit of excitement, but it doesn't really have much impact。
Several internet advertisers told journalists that they were not unfamiliar with traffic fraud and that some patterns had been identified to minimize cheating. For example, in the absence of an incident, the pv values fluctuate significantly per day or the number of ip visits per hour within 24 hours is roughly equal。
Ying jing indicated that if the phenomenon was well known within the industry, it was not a big problem, and sometimes the problem arose as “persons outside the industry”. “for example, the government website came to find someone to run the site, who could paint it very well in the short term.”
