Qin kong, working on a vertical web site in 1999, has served as editor-in-chief of the pacific computer network, market director of the pacific motor network, co-president of the it world network ceo, 39 health network. He was once the oldest member of the largest chinese-language it website, having successfully formed his own team just two months after obtaining the investment, and three months after the site was wired, alexa showed that his website ranked as high as 275 in the world, top five in the national it website, compared to over 60,000 on the line。
Here are some of qin kong's views:
Perceptions: we believe that the community of friends is not suitable for selling products simply and simply, and even if it is successful, it does not last. The circle of friends is best suited for branding, first for individual branding, and then for product brands and corporate brands. It takes a unique personality in the circle of friends to share valuable points of view to shape unique brand positioning to make friends remember you. For the vertical portalceo, it's much more valuable to use a microclinic of friends than a thousand text in the media。
Opinion: a lot of friends on twitter ask how to micromarket and socialize. Before answering this question, let's go back to the very nature of social tools such as twitter, which are people-to-people communication, communication, and the means to sustain human relationships. And when it comes to the law of relations between man and man, it is clear in the book: "whatever you want to do to one another, you will do to one another." in real life, no one likes their friends to start selling ads as soon as they see them, as they do on twitter, not all day long. Something valuable, something interesting, something positive. Friends are worth a lot more than your little ad all day。
Views: whether it is time or money, a mutation can occur only by gathering. We believe that our time is a piece of cake and that there can be no big time for a real thing. The time has come to have a large amount of time to focus on one thing every day, and to build up a great deal。
Perceptions: most teams that will be able to dig for gold on the internet in the future will be mouse-cement teams, that is, combinations of internet and traditional industries. It is becoming increasingly difficult to succeed with purely internet projects because the gates are not high enough to be easily subverted. Internet leaders are more likely to be successful than traditional leaders, who are more open and willing to share the benefits than traditional leaders。
Views: the editorial department is the central department of the vertical portal, but mostceo does not attach importance to it. Many portal editors, who are the lowest-paid employees of the company, may not have major problems in the era of the pc internet, but there will be major problems in the age of the mobile internet, where little attention is paid to editing。
Perceptions: the vertical portal has four sources of traffic:
One hundred degrees;
Web sites such as 2, 123 and so on;
3. Other external flows;
User direct input。
Each of the above methods produces millions of traffic. Recently i found that if social media, especially weibo and qq, were to be used in space, it would not be difficult to add millions of ip a day, and how to find out for myself, i would just give you one clue。
Perceptions: make a vertical portal and never touch the red line, so you focus on professional content and give value to users。
Perceptions: mi is making the most common and serious mistake in a chinese enterprise: brand extension. There are now millet phones, millet tvs, millet routers, etc. In the user's mind, millet = burner cell phone, and now millet = many products, users can create confusion, which is extremely detrimental to the rice brand. The larger the market, the longer the front, the smaller the profit. Of course, it's as good as it is now, but the bitter consequences of a brand extension will be felt by the mine within the next few years. Focus, great, famous, fast. When you lose your focus, you lose it, you lose it
