"seo's basic curriculum, suitable for the introduction, explains the basic concepts, techniques and resources of seo. "seo " is a technical means of upgrading the website's ranking on the results page of the search engine, which aims to optimize the site by understanding and following the ranking patterns of the search engine in order to attract more organic traffic. In the course of the seo process, the goal is to give the site an advantage in search engines, such as 100 degrees and google, and thus access potential clients. The basic knowledge of seo includes the following: 1. ** navigational optimization**: ensuring that the navigation structure of the website is clear, in the form of an HTML link, and easy to access search engines. The creation of site maps helps the search engine to better understand the structure of the site. 2. ** first page optimisation**: the first page should be text-oriented and contain target keywords, avoiding the use of flash or other elements that are not easily readable in search engines. 3. ** title label** `the label is the title of the web page and should contain the most important and representative keyword. 4. **m`sCription `labels are used to provide a simple description of the page, while the `keywords ' labels list keywords, although the weight of keyword labels has been significantly reduced, but still have some effect. 5. **alt tags**: for images on the website, the use of `alt ' attributes to add descriptive text helps the search engine to understand the image content. 6.** keyword strategy**: increasing the density of keywords as appropriate, while avoiding over-optimization leading to perceived spam or cheating. 7. ** submitted to the search engine**: although the automatic submission tool appears to be convenient, it is recommended that it be submitted manually to the main search engine, e. G., 100 degrees, google, with a moderate frequency of updating. 8. ** seo answer forum and community**: forum such as seowhy provides a good place to learn and share seo experiences, which can be further understood through questions and answers. 9. **seo training and resources**: seos, seo training courses, etc. Provide a systematic learning path to help starters quickly master seo skills. 10. **seo service and talent pool**: some platforms, such as the seo talent pool, provide interfaces for enterprises and individuals requiring seo services, as well as a showcase for seo practitioners. Seo is an ongoing process involving content creation, external link-building and user experience optimization. As the search engine algorithms continue to be updated, understanding and adapting to these changes are key to the continuous upgrading of the website's ranking. At the same time, seos should not focus only on the technical level, but also on quality original content and good user experience。
