(4) promising search engine
(5) full user communication system
These features focus on the location of the enterprise website, which is divided into several main modules: profit model positioning, niche product positioning, target client group positioning, core niche positioning, and finally seo positioning。
1. Profit model positioning
Marketing websites are primarily aimed at marketing networks, and first we should determine what is a good online profit model? Is it a direct sale, or a brand agent, or both. Different models proclaim different target client groups
Example: ceramic factory
Profits of ceramics
If the ceramic factory chooses to use the label agent as a profit model, then the target client group it faces is the ceramic producer or brand; and if the ceramic factory chooses to brand or sell online as a profit model, then the target client group it faces is the association of merchants or the refurbishing consumer
Network profit mode selection
When you choose an industry to start a business, you're not blind, based on the available resources, the advantages, the experience, and then you capture the most profitable people
2. Positioning of niche products
Advantage product selection: marketing to target customers - advantage products, selection elements of advantage products
(1) most selling products
(2) products that best reflect process
(3) products capable of competing with other enterprises
(4) prolonged consumption
The niche product does not mean that the product is sold only, but rather that the sale of the niche product leads to the sale of other products of the enterprise, which is the ultimate purpose of the niche product。
3. Who is the target client group
To solve the problem of profit patterns and niche products, we are going to be dealing with the target client group, which, as an enterprise, is basically the same online client group and the sub-line, but simply a different channel, and which should have the best say。
Core competitiveness positioning
Digging out the core competitiveness of an enterprise or product:
Brand digging
Product advantages, performance mining
(a) functional and characterizational excavations distinct from the same products of other enterprises
From the perspective of the target client group, how can the customer buy off the doubt
It's very well-written, with expectations, features, product/services
Five, seo location
Seo positioning is a keyword positioning. All of the above-mentioned locations have enabled us to target client groups, and seos are designed to handle the search engine, and marketing websites must be proxies and search engines to find you。
Keyword selection policy:
(1) keyword search principles (ensure that keyword searches are conducted by users)
(2) commercial value of keyword (conversion rate)
What are the channels for obtaining keyword data
(1) 100 degrees down
(2) 100 degrees of related search
(3) 100 degree index
(4) 100-degree bidding backstage
(5) other methods of outreach
Other outreach methods:
(1) query of questions and answers (100 degrees of knowledge, knowledge, affection) related issues
(2) need to be exploited in content comments, comments under the theme must be closely related to the subject, bbs comments
(3) competing party title, key to bid word
How to select core key words:
(1) two or three combinations of selected key words related to website products or services
(2) the commercial value of keywords (surveyed and conversion rate of keywords) determines the commercial value
Keyword positioning principles:
(1) key language related to website products or services
(2) ensure a search volume for keywords
(3) whether ease is within its control internal
(4) keyword conversion
The focus is on responding website development, marketing website development, high-end enterprise website development, electronics platform building, etc., providing you with more than expected web services。
