Foreword: thinking that there are so few online articles on operational experience, you have time to write an article on operational experience, which may be hard-worded, in which the experience should be a fire-exposure of oxygen for the newcomers。
A b2b site was taken over in mid-september and has been online for six months now. As you know, 2013 was a year of great changes in the rules of 100 degrees, and the seo industry was a difficult year. The guava algorithm, the original plan to create mars, the launch of the green rose algorithm, and the emergence of the 360 question and answer station chief, seem to be telling us that the era of the outside chain as king has passed, and the emphasis placed on the quality of the outer chain, which is characterized by the poor and poor construction of the hot tea and cedar tablet, has often led me to the idea that the chickens and the eggs are the first to ask the people of taishi。
Either way, if you feel weak, it's because the seoer thinking hasn't changed, or we're all in the middle of a drug-constructing epidemic, and no system-wide sball has led to successful eo optimization. With regard to the above, it is believed that the vast majority of seoers are in search of the odds, including the b2b site of "the king of the right in the west of the gang" , which i am now responsible for, is effectively blocking modern service trading networks, and that the continuous updating of the seo entries in 100-degree algorithms is still very unusual, showing an index of nearly 10,000, while the site values fluctuate dramatically between 1,000 and 5,000。
I. The site is in mid-september and the site is now seo
I took over the site in mid-september, and an analysis of the site revealed the following deficiencies in the initial seo:
The website was only 147 in mid-september
As another seoer, who was previously responsible for the attack on the site, became aware that the b2b website, the jiangxi modern service exchange network, had received no movement during the first two months on the line, and that the third monthly foothold, huang jiu, had only been recorded since mid-september, was 147。
2. Number of external chains
The number of outer chains by mid-september was around 1,000, and after specific inquiries, it was found that there were too few links pointing to the front page, and that the five mineral pines also contributed to the fact that the keyword “modern services in jiangxi are being made available to two people in the city” was one of the more than 100 (other reasons are mentioned later). In addition, the breadth and quality of the outer chain need to be improved。
3. Ranking of keywords
The website weighs 0 and there are no keywords for the time being. The specific analysis found that the core key words of the website were not identified and that, as a result, the external chain anchor text produced in the previous period was fragmented and fragmented. Following the identification of “modern services” as the core keyword, several “modern services” keywords have been added to the web title and to the first page of the site to increase the density of the front page。
Four, the inner zhang zhang zhong zhuang
By 20 october, the site was recorded at 547, with a rate of 3. 65 per cent. Although the website may be in the audit phase and cannot be very high, some means can be used to increase the rate. By adjusting the auxiliary navigation to the website (the addition of links pointing to the first page, thereby increasing the weight of the website, which is also the reason why the keyword “modern service exchange network in jiangxi” cannot rise), the website registered a significant increase of 142. 92 per cent, after only four days, by changing the title of the page in the web article, adding such means as the noworklow label for unrelated links. Of course, with these large internal structural changes, the website snapshots were maintained almost half a month from the following day。
This is the title of the page in the previous article:
The large titles of the website's second-tier channel, the exhibition message, appeared together in the pages of the article, causing the article's title to be “stealing and long” and affecting the entries. This is exactly what happens on the pages of multiple channels。
The article's page does not contain the title of jiangxi modern service exchange, which should take the correct form of the title of the article + column + website title or the direct title of the article + website title
With modifications:
As a result of the absence of the suffixed title of jiangxi modern service trading network on the page in the article, the keyword “jangxi modern service exchange network” exists only on the front page and on the secondary channel page, and the addition of pages in the article will greatly increase the relevance of the website to the key word jiangxi modern service exchange network. You know, if you can't find the name of the site in 100 degrees, it means how shitty this is。
The internal problem is the timely improvement of technical staff upon discovery, which is more than pleasant. In the early days of the website, because the editor-in-chief of the site was different from our seoer in that he filled a large number of low-quality pages in order to fill them in quantity. This was highlighted after the late posting of the site, and therefore, after one meeting, the strategy was adjusted to be less quantitative and more qualitative. However, there remain unresolved issues, such as the pseudo-static issue of the enterprise yellow page。
Current situation in seo:
The quality of the website has been effectively improved by controlling the quality of articles, which is available from pr. Googlepr was updated on 7 december, and we were pleased to see that the jiangxi modern service exchange web site, pr, went from nothing to 4, illustrating some progress in our work。
1. Recording and backlinking. After a sharp fight on 2 december over 7,000 to nearly 10,000, the site values jumped directly from 2000 to 5,000, and the back chain fluctuated directly from 4000 to 300,000. Many said that looking at the 100-degree stationmaster backstage was more accurate and, indeed, the 100-degree platform was much more stable than the stationmaster tool, but previous station long tool queries were synchronized with the 100-degree station backstage, reflecting in another way the impact of 100-degree algorithm updates on the website. The advice given to me by the relevant seoer practitioners is to stay out of it and focus on updating the content of the website and the external chain, which, i think, is the only way to respond to all changes and is the best。
100-degree stationmaster backstage index, currently nearly 10,000
Backstage chain, station chief
2. Ranking of website keywords
Jiangxi modern service trading network: after a revamped internal structure of the website, the keyword has been ranked more than 20 times, during which the number rose to 10 for a few days and then fell, one day to number 1. There is no good way to continue to anchor the web site's “modern service exchange network” to increase the weight of keywords, finally coming up on december 4th and steady first。
“modern services”: the index is around 200, with a moderate degree of competition, but almost all of the government websites that are ahead of it, combined with the specificity of the b2b page, do not allow for the inclusion of the word “modern services” in many places, and there are no good columns for user experience to add “modern services”-related articles, making it difficult to optimize the keyword. To date, the key words “modern services” have emerged mainly in friendship links and blogs, in forums and in small numbers. (well, speaking of the outer chain is my pain) keywords fluctuated at 30, at the best, at 24. Individuals have been proposing the addition of the “modern services” column to include articles specifically related to “modern services” and, as a secondary channel, the auxiliary navigation is reflected in the “modern services -” article title, which is directly linked to the front page, and the addition of the “modern services” keyword entry at the head or bottom of the front page, to the detriment of the front page. Unfortunately, due to communication problems, technology has not been given attention and improvement。
The website also optimizes key words such as “jangxi enterprise”, “gangxi electrician”, “business services”, “sme network”, “role of enterprises in jiangxi”. These keywords are not well ranked due to my lack of experience, energy and manpower constraints. Of these, the “business service” “sme network” has 53,12,28 places, respectively, for jiangxi enterprise, “jangxi electricity provider”, and for jiangxi enterprise。
Ii. Seo to share
When asked about seo techniques, masters always keep up with good original article updates and try to create high-quality outer chains. While this may be universal, we would prefer to give us some way to rank the keywords, so that we do not go a little further. Here i share some of my thoughts since i was in seo。
Inner station
This knowledge has been helpful to my work because of the fact that i have built a website and know some source codes. In optimizing the ranking of keywords, as much as possible increase the density of keywords on the first page, with 2 to 5 per cent being the best, to reduce the amount of work that can be done on outer-chain construction and, if not, to try to do more of the good quality of the hard-line text. In addition, we have little access to the initial construction of the project and are therefore powerless in the structure of the website for many times, such as increasing the number of topics optimized and the layout of keywords, even with some more minor changes。
2. Outer-site chain construction
Exterior chain construction has been very bad for itself, and that is why it has worked so long. But it is still possible to share some experiences, even if they fail, in order to prevent you from going further。
1) forum. Today, the profession of seo is far-reaching for those who manage forums. Therefore, the extra-forum chain is very costly and ineffective. Some forums are even very high and have worked hard to send a few hot posts because one or two of your outer chains are forever sealed by the administrators. Therefore, this outer-chain position of the forum is nothing to cultivate and must not take too much thought. Of course, some high-priority station chief forums are old, and it's nice to have some spiders on occasion。
2) blog. There are very few new blog links that can be recorded quickly, even in a good place like the new wave where we once recognized the hair chain. It is estimated that the 100-degree algorithm has made the recording of new blogs more rigorous, but if it is cultivated, it is still a good place for anchoring the text. It's a good idea。
3) classification information dissemination website. The number of websites containing classified information is large and low, as are the energy and effectiveness。
4) b2b website. The b2b website, which is well equipped with high weights and links, is now able to count a finger, and because of the nature of our website industry, we have not given up this position. The energy costs a lot。
5) questions and answers. How many questions and answers can be posted with links? I haven't collected a single finger so far. Questions and answers are no less harsh than today's encyclopedia。
6) other. Others include collections, libraries, etc., which can be collected by themselves。
These are the bad experiences of failure. What about successful experiences? As i do my outer chains, i find more and more the principle of sharing, using various channels of the network to share your things, and sometimes the results are better than they are. The channels of sharing are currently more effective:
1) contribution. That's what i'll do as soon as i have time. I'm at the station chief's house,a5, and i'm down at the same time, and it's a small number, but it's good outside. One article usually attracts 10 extra-chains, and there's a lot of people who take off your extra-chain coppy, which also reflects a bad phenomenon in the seo world today. Therefore, if i were to reproduce others' articles now, i would respect it if i were to attach a web site。
