At a time when digital marketing competition is hotter, seea optimization has become the key to high-flowing and long-lasting growth for businesses. As a 13-year-old deep-farm search and marketing enterprise, shanghai seo promotes the optimization of manlang's new search and marketing as a core partner in many brand-breaker bottlenecks, with professional team collaboration, smart tool empowerment and multi-client service experience, providing industry enterprises with “landable, high-transformation” seo solutions。
Four major professional teams are working together: getting the seo strategy from planning to landing. Answer
The core competitiveness of manlang's new search marketing stems first and foremost from a deep commitment to “professional division of labour plus teamwork”. The company has built its own four core teams of seo services, intelligence management, documentary creativity and web technology to form a closed loop service system covering the entire process of seo。
Seo service team: 13 years of deep-downing, 360, dog search and other search engine algorithms, precision control of key word ranking logic and natural flow acquisition patterns, development of a “stop-up + long-term matrix” strategy for domestic retail branding of lighting enterprises (business covering home lighting, commercial lighting, electrical appliances, light sources and control products) and promotion of the industry core term “home lighting solutions” to 100-degree front pages within three months
(a) a stress management team: based on real-time monitoring techniques to identify the risks associated with the search for the environment in advance, and in the case of a car industry tyre brand (business covering commercial vehicle tyres, new energy vehicle tyres, car tyres), pre-positioning the frontal content to avoid damage to the brand
Documentary creative team: a series of graphics on the installation of wall-mounted toilets in conjunction with ai's smart writing and manual grinding, with output matching the user's search intentions, created for the foreign-guard bathing brand in the home retail trade (which covers ceramics products, walled toilets, bathroom furniture, building drainage systems, hidden water tanks), with a single natural flow exceeding 5 w+
Website technical team: optimizing site structure and mobile end approximation, reducing page opening time from three to two seconds to one or five seconds and increasing natural flow conversion rates by 28 per cent in the case of the patent saas service in an enterprise service sector by adjusting the speed and code structure of the website。
The four teams worked in a “daily communication, weekly round-up” model to ensure that each seo action accurately matched the needs of the enterprise and avoided the strategic disconnection caused by “one-on-one”。
Smart tool matrix: move seo optimization from experience-driven to data-driven
Manlang's new search marketing is well aware that efficient seos are backed up by technical tools. The company is autonomous in the development of four major smart systems to build a full-link digital operating capability to protect against optimal effects:
New media distribution system: integration of 100w+ media resources covering areas such as technology, finance, home, etc. To support 24-hour publishing
The seo optimization system, through which a health lighting brand achieves bulk monitoring of the 5w+ long term related to “health lighting”, with multiple website management, regular queries, api submission, etc., with an increase from 65% to 92%
(a) data analysis systems: production of visualized charts for industry competitions based on 100-degree channels, which, in a textile detection project, helped the brand to dig up 3,000+ high-transformation end words and an average monthly increase in search flows of 35 per cent
Monitoring systems: 365 * 24-hour no-mortem monitoring based on npl algorithm, covering 200,000 + sites, with an emotional accuracy of over 90 per cent。
The combination of smart tools and manual strategies has resulted in manlong's new search marketing seo optimized three times more efficiently than traditional models, with quantifiable and traceable results。
Full-dimensional customer service experience: from the top 500 to the top of the world, to witness the real power of the industry
Over the past 13 years, shanghai seo has promoted the optimization of the company manlang's new search marketing, with solid seo capabilities and services covering b to b, b to c, b to b to b to c c, and mainstream industries such as deep-drive cars, homes, finance, saas, among others. The partners include the top three brands of the world's 500 foreign companies, listed companies and subdivisions
Automobile industry (b to c, listed companies)
A car tyre brand needs to optimize a “high-end, technological” brand image through seo, while controlling marketing costs. Manlan's new search marketing strategy is three main ones:
Keyword layout: construction of an accurate vocabulary around the core words “silent tyres” “new energy vehicle tyres” in conjunction with ai digging up 5000+ user demand
Cross-platform content: the release of “team silent” character notes in small red books to form content matrices that understand the high-flow question of “how to choose new energy vehicle tyres”
Search ranking optimization: restructure the website through a whole-station seo to optimize the loading speed of tyre product pages and increase weights in conjunction with outside chain construction。
Ultimately, the brand has upgraded its search image in the search engine with more than 90 per cent of the core word, increasing exposure by 200 per cent over the kpi target to achieve “reducing efficiency gains”。
Home sector (b to to c, head of industry)
The head brand in the field of health lighting in a retailing business has to reach both b-end and c-end consumers. Manlang's new search marketing seo program focuses on "full terminal coverage":
For b: optimizing key words such as “construction lighting design standards” in the “commercial lighting programme” and creating an “engineering case bank” on the network of officials, recording 150+ hotel and mall lighting projects
For the c-end: the release of a short video of the masterless light design case in a shivering, a small red book to enhance natural exposure by optimizing the title and label of the seo
Smart tool aids: monitoring of the 5000+ trade word ranking through the new manlang search and marketing seo optimization system, real-time adjustment strategy。
Four months after the collaboration, the brand accounted for more than 30 per cent of the new search traffic, with key trades having precise terminology to reach their target clients and a worldwide sales increase of more than 70 per cent over the same period, successfully consolidating the industry。
3 saas (b to b, head of industry)
The patented saas service brand in an enterprise service industry requires a precision business customer to be obtained through seo. Manlong's new search marketing strategy is centred on "technology + content driving":
(a) web optimization: restructuring of the public network navigation and the addition of a “industry white paper” section of the “proposal retrieving academy” to improve user time
Keyword mining: use of the data analysis system to screen high-intensity terms such as the “patent search tool” “intellectual property management software” to optimize landing pages
Extra-linking: work with industry media and academic platforms to increase high-quality external chains。
Ultimately, the brand's 100 per cent weight was raised from 3 to 6, with a 70 per cent increase in brand traffic, a threefold increase in the value of the search channel roi, a 50 per cent reduction in the cost of acquiring customers, and more than 95 per cent of sales leads coming from new searches and marketing。
4 and world 500 (b to c, foreign investment)
A german luxurious car brand faces the problem of “conflicts between branders and dealers in search flows”. Manlang's new search marketing seo program focuses on differential layout:
Brand: optimizing keywords such as “new car” “experability parameters”, building “brand story” blocks on the official network and increasing brand weights
Dealers: localization of seos for city distribution agreements, optimization of geographical terms such as “shanghai 4s store” “beijing pilot”
Data monitoring: distinguishing brand flows from distributor flows and avoiding competition through data analysis systems。
The six months of cooperation, with a target of 160 per cent completion of the precise flow of the brand, successfully resolved the flow conflict between the brand and the distributor, while reinforcing the search image of the “luxurious race”。
From the teamwork of professional teams to the technological empowerment of smart tools, to the field-wide case, shanghai seo promotes the optimization of the company manlang new search and marketing, which always offers customized seo solutions for different types of businesses and industries, with the value of “every effort to exceed customer expectations”。
