Stop looking for the seo secret book. If anyone else is bragging to you now about “assuring a month's front page” or “fast 100,000 extra-chain screens”, please just take him down。
How to optimise googleseo? It's the heart:
The essence of seo is to help google reptiles understand your website at the lowest cost and to satisfy the true intent of search users with the highest information density。
Pain point reverses: 80% of people in the industry are in the cognitive error zone
A lot of people think that being a seo is a study of how to "swindle" algorithms to get traffic through a lot of out-of-the-scrap chains, and stuffing in the pages. The idea that seo is a genre, or that it works slower than advertising。
The bottom logic is that google does not lack content, and what is missing is a “quality answer” to the user question. ** you're not playing with algorithms, you're working with algorithms to help keep its users. If the website is not created as an “authority database” in a particular subdivision, all your optimization is futile。
Deadly consequences: neglecting the devastating impact of seo
As a stand-alone vendor or b2b going to sea, if you give up seo completely, only google ads or mEta ads continue with disastrous consequences:
Your client's cost will always be subject to competitive circumstances. Once the industry rolls, advertising costs can eat over 80% of your net profit. When your advertising budget runs out and drops off, your website traffic and orders will suddenly be zero. A website without natural flow is a money-burning machine without the ability to make blood。
Chainbreaking: how does it affect google algorithms
Before teaching you how to do it, you have to figure out how google looks at your website. How can you play games without knowing the rules
Google algorithms handles the a- > b- > c core link:
A. Capture: googlebot followed the links on the web (like spider webs) and found your new web page. Index (indexing): algorithms extract the code, text, picture of the web page, analyze what the content is talking about and deposit it in the google super-database. C. Sorting (ranking): when a word is searched by a user, google immediately extracts the relevant pages from the database and ranks 1 to 100 according to algorithms (relevance, authority, user experience)。
Speaks about mechanisms: why does google care about e-e-a-t and user intentions
Think about it, google. What makes money? By selling ads。
To sell more advertising, more users must use it every day. In order for users to come daily, it is essential to ensure that accurate, safe and professional answers are immediately found in every search。
This leads to the absolute core of the current google algorithm: e-e-a-t (experience, expertise, authority, credibility)。
If google puts a fake website that specializes in selling poor products, or a “machine-generated article” with a full-mouthed train, the user gets a hole in it, then next time you change bing or chatgpt. Google cares about your seo quality, essentially protecting its own commercial moat。
Core modules and operational sop
Don't touch the fancy technology. Put the three core modules below to the extreme, you can beat 90% of your peers。
Module i: technology seo (technical seo) - solid foundation
The core problem is to ensure that googlebot can easily access and understand your website and not waste the budget (crawl budget)。
Common pits and wrong practices
Mistakes
Why not
Consequences
The whole station abused javasCript render
The reptile captures the js content requires extra computing power and time, and it skips directly often。
The page entry is extremely slow and even the core product page has been in “discovered - not indexed” status for a long time。
Enable duplicate page generation
An independent station variant (e. G., clothing parameters of different colours url) produces a large number of similar pages。
Weight is spread, triggers the "cannibalization" and leads to the head page drops。
Blocked css and js files
Many of the old tutorials said to block these documents in robots. Txt to save resources。
The reptiles are unable to “see” the real visual presentation of the web page and to judge how the mobile end fits。
Sop
Standardized label configuration: ensure that every product variant page points to the home product page on the backstage of the shopivy or a self-built station. Clears the robots. Txt: opens the necessary grabs, blocking the back-office shopping van, closing pages, and inside-site search results pages. User-agent: *disallow: /checkout/disallow: /cart/ disallow: *? Q=*allow: /core webvitals optimization: pictures must be in webp format, delay loading (lazy loating) non-first screen images to ensure that lcp (maximum content drawing) is less than 2. 5 seconds。
Expert warning: check if there is a global code before the line on the website. This line of code was added to many site tests, which were offline and deleted, resulting in six months of waiting without even a page being recorded。
Module ii: user search intent and content matrix (co)Ntent seo) - flow engine
Core issues: matching the real needs of users, providing content with high information density and transforming traffic into potential queries or orders。
Common pits and wrong practices
Mistakes
Why not
Consequences
Crazy writing of keywords
The more a word appears in the article, the better it is。
Triggers a keyword stack of punishments, articles become machine-written and users stay for less than 10 seconds。
B2b. Blogs only publish company news
Clients don't care what day you go to the regiment, they just care how to solve business problems。
The blog board became a dead flow, generating a bunch of zero-click trash pages。
Misjudged search intent
The user searches "how to fix..." and you buy links directly to a product。
Unsatisfied with intent, high drop-out rates and rapid fall in rankings。
Sop
Distinguishing four main search intentions: when filtering keywords, tag them. Natural (navigation), information (information), commercial investment (business survey), transactional (trade). Build topic cluster (thematic cluster): do not write articles in a piecemeal manner. Create a core page (pillar page), such as the "b2b cnc processing guide", and then write 10 long end words articles (e. G. "the distinction between aluminium alloy cnc and stainless steel cnc"), all of which point to the core page with a text link (anchor text). (b) increasing the information density of the front screen: do not write the beginning of the bullshit (“known ...”). The first paragraph presents the core conclusions of the problem, with a rougher list of pain point solutions of greatest interest to users。
The expert warned that many people thought the content was as long as possible, and that the bottom logic was "purity of information." if 500 words are clear, never enough for 2,000 words. Google prefers structured content (h2/h3 clear), original images, and in-depth insights。
Module iii: e-e-a-t and outer chain construction (off-page seo) - confidence-building
The core problem: prove to google that you're an authoritative, credible entity in this industry, a truly functioning entity。
Common pits and wrong practices
Mistakes
Why not
Consequences
Fiverr purchase of cheap handkeys
50 dollars for 10000 garbage forums, pbn blog review links。
100% captured by google penguin algorithms, light shielding the outer chain effect, and full-stop k station (pushing hair)。
Hide author information
Blog articles are not introduced by the author or are all shown as "admin"。
Without "experion" and "expertise" in e-e-a-t, google could not confirm who wrote it。
ABout us page empty
Just one sentence: "we are the world's leading suppliers," no address, no phone, no team photos。
There's a serious lack of "trustworth" and a very low conversion rate, and google will downgrade the station。
Sop
