Why do companies have to value seo
In today's highly competitive market, advertising alone is hard to maintain long-term competitiveness, and advertising is out of circulation, and the core advantage of the seo is continuity, as long as you have a ranking on your website, even if it is searched in the middle of the night
Besides, seos are generally of higher quality because they're actively searching for, for example, an industrial dehumidifier, which means he already needs it, and if your web sites are in the top, then there's a great chance that they'll be converted into information boards and even orders
Two, seo works
In fact, seo is not complicated, and google, 100 degrees of search engines have similar logic, which can be summarized in three steps: capture, capture, push
The spider that scratches is the search engine that climbs through your web site, and puts it in the search engine's database, and pushes it into the user's search, and the search engine will use algorithms to decide which sites are ahead
So the essence of the seo is to make the search engine think that your station is worth recommending, that it's worth something, that it's good enough to experience, that it's credible. High
Iii optimization of the business website seo
The firm's seo is not a hammer, it's a complete set of processes
Step one: keyword study. Business needs to figure out which words the target customer will search for. Not only is this term highly competitive, but the searcher may just want to buy a domestic light bulb, but if you choose "led first light manufacturer" or "wholesale led food lights", most of the searchers are buyers with higher conversion rates
Step two: website structure optimization. A good web structure is like a book with a catalogue, a clear and hierarchical structure, a business site with at least a first page, a classification page, a product page, a blog page, each page has its own role, a first page showing brands and core advantages, a classification page highlighting product lines, a product page detailing parameters and applications, a blog page that is used to export expertise, build authority. Sensor
Step three, page optimization. Page title, description, keyword layout, photo alt tag, url standardization, which cannot be ignored, as well as the fact that the web site must be loaded fast enough, or the client can turn off the page without patience. Min
Step four: content optimization. One of the mistakes of many companies is to copy the instructions of the paste, which is not only of value to customers, but also to search engines, and it's right to write around client questions, such as, "how to select a plant-suited dehumidifier" or "case sharing of experience with 200 solar street lights in some place."
Step five of the outer chain building. It's like someone else's endorsement of you, an industry media article, a proposal at a forum, or a partner's web link, which increases website authority
Step vi data monitoring and continuous optimization. Seo's not doing everything you need to keep track of, which keywords bring in traffic, which pages have a high rate of jump-out, which queries come from seo, and which data are being optimized to make the ranking more stable
Four, common seo error zones
A lot of companies are going to fall into a couple of holes
The first is the urgency to achieve. The seo doesn't look like an ad, but it takes time to accumulate
The second is overstretched keywords. A lot of people think the more the keywords appear, the more the articles are read, the less natural, not only the client doesn't like it, but the search engine does
The third is ignoring the mobile end. Now, more than half of the search traffic comes from the phone, and if your website opens slowly on the phone and the pages are messed up, then the best is not keeping the customers
V. Industry trends and directions for development
The trend of seo is clear
One is to move from keyword to user intent, and the search engine is getting smarter, not only if you have a keyword, but also if you really solve the user problem
The second is that content needs to be localized and landscaped, especially for firms that do foreign trade, and if your content can be optimized for different markets, such as the demand point for south-east asia and the demand point for europe, the ranking is easier
The third is that seo is going to combine with brand construction, and it's of limited flow value, and it's the long-term competitiveness that allows clients to find you while they're searching for your brand
The fourth is the integration of seos and crm, which is particularly important for businesses
Vi. Recommendations by tools and service providers
Google search console is a tool that will help you monitor website entries and changes in ranking
In the case of service providers, if there is no professional team within the enterprise that could consider outsourcing to experienced firms, it's recommended that there be a number of reliable information clouds, which provide an integrated service for the construction of stand-alone stations for foreign trade
Summary
The enterprise website seo optimization is a long-term project, but its value is irreplaceable
We need to follow keyword studies, web architecture, page optimization, content-building, external chain-building, data monitoring, six steps, while avoiding errors such as short-lived and overstretched keywords
The best way for an enterprise to fit in is to form a team of its own or to find a professional service provider like quizun, to build a station where the seo and crm integration programmes actually turn traffic into a customer
In conclusion, seo is a mandatory course for companies, and it's a steady growth curve that helps them to stand on their feet in a fierce market
Would you like me to add a little more attractive qualifier to each subheading? It's easier to get in
