I. Basic seo optimization
1. Necessary tool installation
Installation of google analytics, webmaster tools, bing webmaster tools, which provide strong support for website data monitoring and optimization。
2) website management operations
Create a website map in xml format and submit it to googlegoogle and bing through the webmaster tool account. A site map in xml format is automatically generated by the shop
Photo from www. Yourstore. Comsitemap. Xml)。
Google station master tool is used to check 404/500 errors, repeat content or other capture errors. If any errors are detected, they must be repaired in a timely manner。
3) use of seo optimization tool
Payment of seo tools:
L moz: provide a complete seo marketing package。
L ahrefs: a comprehensive seo tool with audit, research and tracking functions。
L semrush: tracking keywords and exploring competition websites, etc。
L keywords everywhere: study simple keywords。
Free seo tools:
L surfer seo google browser (chrome) plugin: free search data and content guides。
L keyword. Io: free keyword advice。
Other organiser。
L mozbar: time for seo research。
Ii. In-station seo optimization
1. Research on keywords
Keyword planner, a google keyword planning tool, is used to determine keyword search volumes and key words that help ranking. Think, "what kind of keyword do you type to search for your own product?"
Keyword planning tools are used to analyse search volumes for different keywords and phrases, and then to make full use of the most searchable keywords and phrases on brand sites。
Refinement of the title
L ensure that each page contains only one h1 heading. The h1(header 1) title is generally used for the main title of the website and usually includes the main keyword of the website。
L ensure that h1 is used before other titles (h2, h3, h4)。
For example, the h1 title text should be preceded by the h2 title text and h2 by the h3 text。
3. An attractive title for writing
L titles are attractive and readable. The title needs to clearly describe the contents of the page, and contains important keywords that are interesting enough to make people willing to click。
L title does not exceed 60 characters, so that in the search result there is no incomplete display, while backlInko found that the header had the highest hit rate when it had a length of between 40 and 60 characters。
L key word forward. Place key words in front of the title, encourage searchers to click on the web page, and prove to the search engine that your website and searcher's search phrases match
4. Optimizing meta-characterization
The metadata description is on the search result page, which appears in a small passage under the heading. This statement requires a clear description of the content of the article and is attractive。
L ensures that the description of the dollar does not exceed 150 characters。
L ensure that the web page is accurately described and contains relevant keywords, but not overoptimised。
L each page needs a unique narrative。
5. Web url optimization
L ensures that a keyword is included in the url of the web page and does not overoptimise。
L ensure that all pictures have corresponding alt tags and files first name
In l urls it is preferable not to use underlined () and to use a small number of dashes
Iii. Off-site seo optimization
1. Reverse links
1) create a link build policy
Link construction is the process of linking your website to other sites. Google-like search engines use it as an element that affects the weight of domain names, and the more links are made to your store (or to a particular page in the store), the higher the rankings are usually given to certain key words in google searches。
2) viewing the counterpart link with seo
L use like open lInk profiller, an extra-link search tool, identifies sites that are reversible to your competitors and their stores, connects them to your websites。
L use tools such as open site explorer or ahrefs to analyse the level of optimization of the websites of competitors and similar stores, the weight of domain names and the places to be used。
2. Building reputations for brands
On facebook, twitter, lAddedin and google+ to create brand accounts on platforms like this
It is best to make sure that you have a good brand name, so that the url of the brand account page is more unique (e. G. Facebook. Com/brand name). It also helps customers find your brand more quickly when they enter “brand name” in the search engine。
2) creates a brand account number for the brand on a web site that evaluates the brand's reputation page
These include amazon, google places, custodial search, yelp, foursquare and epinions. This would not only facilitate the reverse link of the brand website, but would also provide a good ranking if the brand evaluation were searched。
Iv. Content seo optimization
1. Creating content strategies
What keywords or phrases might be used when clients search for your products before buying them? Create high-quality content on a regular basis around these keywords or topics to enable potential clients to better detect your presence。
For example, if you're selling guitars, you can think about writing some blogs around the topics of "first scholar's all-gita strategy", "five kinds of guitar chords required for new hands" and "how to finish guitaring in five minutes."。
2. Descriptive text with at least 250 words per page
Ensure that each page of the website contains at least 250 words of descriptive text. Search engines like google capture and index web pages based on their description. If you do not include enough text (and corresponding keywords) on the web page, it is difficult for you to use these keywords for better ranking。
3. Information web pages containing at least 500 words
Information pages and blog pages must contain at least 500 words. Normally, if you can, you can write as much as you want. But it is not possible to write a whole bunch of useless words with words. Overall, the qualitative ratio is more important。
4. Try not to duplicate content
For example, if you have more than one page on your website with the same product description, it is suggested to use the standard labels on these pages. The shipify store can customize settings by using templates。
5. Writing unique product descriptions
The content of the website is preferably uniquely written. For example, the product description provided by the producer should not be used。
6. Consider adding product evaluation to the product page
This would not only add elements to the product pages, but would also use long end-words to raise the ranking of those pages。
7. Set page reorientation
Do not delete a page without re-direction. Even if you want to remove a sectioned product, you need to re-direct these pages first, so that the indexed page can jump directly。
If it is not clear where the re-directed destination is, then it can go directly to the website home page. Redirective guidance can be read in the shopivy backstage if you want to re-direct。
Technology seo optimization
1. View the suitability of the website for mobile devices
Google is unlikely to recommend your website in the search engine ranking if it finds the page to be slow or if the site is not suitable for mobile devices。
Every module in the shopivy model shop matches mobile devices. If the builder tool is not shopify, it is used to view the site's effects on the moving end。
2. Ensuring rapid loading of the website
One of the factors influencing the ranking is the speed at which web pages are loaded, using google page speed tools to learn how to improve shop performance。
