In your work, do you often hear that it's important to do seos, to optimize the key word, that seos are free of charge, but when they really get to practice, they always ask a question mark:
Did seo write? Change the code? For the outside
Why do we have a seo on our website and still no traffic
The seo seems too complicated to know where to start
Relax, this article, i'm going to break down the bottom logic and the implementation steps of seo in the best way, so that you can read it and start right away。
First of all, understand. What is seo
Seo, full name "search engineering optimization" in chinese。
That's it
Let your web page appear in front of the customer search results, thereby obtaining free traffic, bringing in queries and conversions。
Seo = integrated engineering for technology + content + user experience。
If you're still stuck with the seo, you're going to end up in ash。
Seo's first step: find out what clients are looking for
Many companies do seos, and the biggest problem is "hidden."。
Clients don't search for words that they think are important; they search for words often, and the website is unpaved。
For example, when you sell stiles, the boss says "flange."。
But clients search:
I'm sorry, i'm sorry
♪ free dimensions table ♪
♪ flange forms and uses ♪
How to give those blue sizes
These long endings, with small search volumes but high accuracy, have high conversion rates。
Method of exercise:
Enter keywords in the google search box, read the recommendation
View people also ask module, excavating problem words
Entering peer ranking is ahead of website, analyzing their page titles and h1
Use of an inquisition cloud keyword library to filter words with actual business scenes
Iii. Seo step 2: website architecture and url design
1. Logically clear column structure
Home page: corporate introduction + core business positioning
Product classification page: core product keywords
Product details page: long end keyword
Blog page: client pain problems
2. Url design specifications
Good url:
Domain. Com/products/stainless-steel-flange
Bad url:
I mean, domain. Com/product? Id=23894&category=3
Google likes a well-structured url because it helps spiders understand the content more quickly。
Iv. Seo's third step: content layout
Seo does not write articles, but:
1. Client resolution
2. Let the search engine understand the value of your page
The three main modules of the content layout:
(1) product page content
H1 title with keywords
Detailed parameters (sized, materials, standards, processes)
Apply scenario description (e. G. Pipe connection, petrochemical equipment)
Pictures plus alt properties (e. G., “stainless steel flange type 304”)
(2) contents of the classification page
Don't just pile up product maps
General description of categories (general description of uses, advantages, applicable industries)
The keywords appear naturally
Internal chain to lower product page
(3) the content of the blog page
This is the central entrance to seo traffic。
Like customer search:
I'm sorry, i'm sorry, but i'm sorry, but i'm sorry, but i'm sorry
You know, i'm not sure what you're talking about
Your article will do:
Just answer the client question
Structure clear (h2, h3 subheadings)
