Seo: improving search engine technology (easy of shop) search engine optimization (search engineering optimization, known as seo) is a way of using search engine search rules to increase the ranking of destination sites within the search engine. The search engine is designed to capture the search engine's search features of the web page and to adapt the basic elements of the site to the search engine's search principles, thereby enabling the search engine to record as many pages as possible and to rank ahead of the search engine's natural search results, ultimately to promote the website. The search engine is used to determine the formula for ranking the web page, which takes into account a combination of factors, including keyword frequency, page title, external links and even the age of the site domain. Some factors have a relatively high weight, which means that they are important factors in determining ranking. Every search engine has its own algorithm to determine what to show
2 and in what order. Every search engine will constantly change their algorithms. The seo-based website search engine optimization technique is a technique derived from the search engine algorithm, so that the various search engine algorithms are analysed before the seo optimization is analysed, so that the seo optimization technique is analysed for different search engine algorithms. The search engine algorithms sergei brin and lawrence page introduced the pagerank algorithm in 1998, while j. Kleinberg presented the hits algorithm in the same year, and other scholars have successively proposed additional linked analysis algorithms such as salsa, phits, bayesian, etc. Some of these algorithms have already been achieved and used in the actual system, with good results. Most of the search engines in the country are mainly 100 degrees and google
3. Below is a brief description of their search engine algorithms for both engines. The google and pagerank algorithmic search engine, google, originally a prototype system of ph. D. Students from stanford university, sergei brin and lawrence page, has evolved into one of the best search engines on the internet. Google has a structure similar to that of the traditional search engine, and the largest difference from the traditional search engine is in the ranking of web pages based on authoritative values, where the most important pages appear at the top of the results. Google calculates the pagerank value of the web page using the pagerank algorithm, which determines where the web page appears in the result cluster, and where the pagerank value is higher, before the result appears. The simple pagerank algorithm is described as follows: u is a web page, f()
Four, u) is the web-based collection to which u refers, b (u) is the web-based collection to u, n (u) is the number of links to which u is directed outside, apparently n(u) = |f(u)|, c is a normative factor (google usually takes 0. 85), and u's rank value is calculated as follows: the pagerank algorithm can be applied in addition to ranking the search results, such as estimating network traffic, rearlink predictors, user navigation, etc. Google works with the pagerank algorithm in a text-based way, so it returns only to the page containing the query item, and then sorts out the results of the search according to the rank value of the page, placing the most important rank page at the top, but the pagerank algorithm will be powerless if the most important page is not centralized on the result page. For example, in google, search for questions
5. While google, yahoo, altivesa and others are important, the results of google's return do not appear. 2. Centimetre search engine *lescore = (kw usage score * 0. 3) + (domain strong* 0. 25) + (inbound l)+ (user data* 0. 1) + (co)* + (manual boosts) translation: * scores = (relevant keyword score 0. 3) + (domain name weight 0. 25) + (outlink score 0. 25) + (user data 0)
From the formula, it is clear that the factors that affect the pageran scores are the six aspects of “relevant keywords”, “domain name”, “outlink”, “user data”, “content quality” and “manual intervention”. The current approach to the optimization of the seo search engine is divided into three main categories: black hats, white hats and grey hats: black hats, black hats, an optimisation of the website in a manner prohibited by the search engine, generally known as seo cheating. It belongs to the category of keywords that are exclusively used as a tool of abuse, such as hidden pens, linked factories, bridge pages, jump pages, etc. The white hat is based on the thinking of seo, the rational optimization of the website, the enhancement of user experience, and the rational interconnection of the other sites, thus increasing the ranking of the site in the search engine. It's an orthodox way to optimize the search engine, and it's accepted by the search engine company itself
7. Some tools. The gray hat is one of the two. The best technology discussed by the author is the best technology for white hats. Optimizing the "logistics-to-price network" based on "logistics-to-price network" is a newly developed website (online time): on 16 september 2010, seo optimized start: 16 september 2010), a vertical price search site for the logistics industry, based on price data entered by the logistics express carrier, provides users with access to the price of express delivery, air transport prices, road freight prices and the price of the beijing mover's four services. In response to the conclusions of the analysis of the search engine algorithms, the following steps for optimization have been developed in the context of the “logistics relative value network” own features: 1. The analysis of keywords is at the core of optimization, and the web page is structured around them. Key word density refers to the frequency of occurrence of keywords on the website. The more keywords appear in the page, then search
The sow engine will see the significance of this keyword in web page. In the “logistics relative network”, the keyword layout is as follows: title: page type refers to the content in the label. Tile, which is concise and highlights the focus of the logistics exchange network, is presented according to the characteristics of the logistics exchange network. :mate desCription is used as a search engine for displaying web-page descriptions used to display search results. In desInserts keywords in the content of the profile, but does not stack keywords. :mThe importance of eta keywords is less evident. Except some called mThere's no keepwords outside. But no keywords. Label: the contents of the labels in the search engine are important, so add keywords to the labels. Regular updates
Website content, increasing the number of updates of logistics price data sites, provides a side-view of the level of corporate interest in their websites, how a long-term, unchanged site can have long-term competitive power and its own content is the best way to establish links. However, updates are regular, and internal updates of a high-weight and well-ranked website require some regularity, otherwise they can easily be considered fraudulent by the search engine. In order to improve the quality of the content of the original article on the site, the following points need to be noted: (1) content relevance (2) originality (3) content uniqueness and long-term effectiveness (3) content dialogue with the search engine “logistics price net” as a new station not captured by the search engine, thus submitting a “logistics price net” to the major search engine landing points. See the effect of seos in the search engine, by means of “site: domain name”, and know how to record and update the site. Through “domai”
10. N: domain name” or "l"Ink: domain name, knows the reverse link to the site. 4. The number of external links to the website will be increased by the issuance of daily quantitative releases of software. The key to doing so is that the content of the article should be 300 to 500 words and that it should be written by experienced experts and journalists. 5. Other complementary optimization methods such as the production of 404 and 301 jump pages, exchange of high-quality friendship links, etc. The analysis of the optimized efficiency conversion rate of the website, 1. 100 degrees and google capture and ranking statistics are illustrated by the keyword “logistics prices”, as shown in table 1. 2. The efficiency conversion rate, i. E., the customer conversion rate, is a criterion used to assess the advertising effect of websites. A comparative analysis of client conversion rates for the second two months of the line on the website is presented in figures 1, 2, 3 and 4. (1) analysis of trends in website traffic, 22 october 2010。
11 based on aggregated data, the number of client transformations during the period was 769, and the number of views (pv) 5630, so that the client conversion rate was: 769/5630 = 0. 1365 (2) the analysis of the website traffic trends of 23 december 2010 was based on aggregated data, with the number of client transformations during the period being 769, and the number of views (pv) being 5630, so that the client conversion rate was 1271/9026 = 0. 1408. From the above analysis, the following month saw an increase in the number of views, the number of customer conversions and the client conversion rate, respectively: views: 1271 - 769 = 502 client conversions: 9026 5630 = 3396 client conversion rates: 0. 1408 - 0. 1365 = 0. 0043, based on the above analysis
12. The web site has the following problems: (1) 100 degree rankings have no visible effect; the number of google entries is low; (2) traffic growth is not significant; and (3) client conversion rates are low. To illustrate that there is also a large amount of space available for seo optimization of the website, the following optimization responses have been developed in response to current problems and in the context of the site's search for actual logistics price performance: (i) continuous increase in price data and original content of express logistics enterprises; (ii) increase web keyword density; (iii) build a well-developed web map guide system. In accordance with its own website structure, site maps are produced to make the site more search-driven. The search engine will be able to access all the web pages and columns throughout the site through sitemap. (4) high-quality friendship links are more likely to create high-quality friendship links, which can improve the pr value of the website and its updating rate. (5) regular website traffic analysis guides the next seo strategy from the seo results, as well as the optimization of the website's user experience。
