As part of the follow-up to the 2026 national conference on radio and television, the promotion of ultra-high-resolution television and the insertion of mini-sets was further promoted, and the promotion of “two-way governance” was strengthened. The national general directorate of radio and television recently organized a collection of eight public service announcements on the subject, which were selected and recommended for inclusion in the national collection of good radio and television public service advertisements, and coordinated the central display of radio and television stations throughout the country. The 35-second public service announcement " micro-plug box, easy to watch tv " , produced by china's radio liaoning company under the guidance of liaoning province's radio and television bureau, was placed on an exhibition list。
Public service announcements, all of which are in the television category (video) were broadcast at the rally. In addition to the “littles” public service announcements, “micro-packet box, easy to watch tv”, the other seven exhibits were: “sense of ceremony: growing up to simplistic, one-key straight” (produced by the beijing radio and television corporation), “renovation of visualism, life and shining” (produced by henan radio and television), “v. Accompanying” (produced by fujian rtg), “simpliciting accompanying back” (produced by guangdong rtn), “public service advertisement for insertion micro-packet boxes” (produced by china's guangdong group), “super-cleaning audio-visual, building the future” (produced by beijing radio television), and “4k super-high-screen campaign” (produced by guangdong radio television). The minimum duration of a single piece is 30 seconds and the maximum is 126 seconds。
This public service announcement is an important initiative of the general directorate of radio and television in carrying out its overall deployment at the beginning of the year, focusing on the current focus on services, highlighting the main themes, strengthening public opinion and creating a positive social profile. Liaoning province's radio and television department has requested the city radio and television board to raise political positions, strengthen organizational coordination, implement awareness-raising responsibilities, and develop a broadcasting programme, which will be used as an important alternative to the follow-up programme to address irregularities, as well as to publicize and listen to the public on television. Radio and television stations throughout the province rely on the important hours of the morning and evening of each channel, with an emphasis on the eight public service announcements selected by the directorate-general of the exhibition, both before and after the daily local news of the wvd and the main channel. Liaoning radio and television is expected to play a leading role in saving airtime and to increase publicity for public service advertisements. Liaoning also requires broadcasters at all levels to actively promote the distribution of eight public service announcements using new media platforms under their respective flags, including media accounts, mobile apps and twitter, to further enhance social impact and effectiveness。
In accordance with the advice of the department of media and institutional management of the general directorate of radio and television, and in conjunction with the province-wide broadcasting exercise, the public service announcement was carried out in two phases: a centralized extension and a regularized broadcasting period, from 11 february to 31 march, and a regular public information broadcast period until the end of 2026。
The liaoning department of radio and television will present eight public service announcements on the subject of ultra-high-resolution television and micro-plug box, selected and recommended for broadcast by the general directorate of radio and radio, on the bureau's website and on twitter, starting today。
Please click below the page to download the attachments: the liaoning province's radio and television authority directed the public service announcement " micro-plug box, easy to watch tv " , produced by china's radio and liaoning company
