Short video platforms, such as tremors, are part of a super-luxurious “face support” model, and during the spring season have also become the new net red in the rental market. The price of a “overrun” of several thousand dollars a day still needs to be pre-arranged, and the rents have risen, allowing the “small crowd” market in the car rental industry to tear down the labels, while allowing many tenants to see new profit points. However, the head of a “super-high” leasing company said, “the risks lie behind the light.”
The 20% increase in rental prices is still hard to get
In recent years, the way to start a spring return road has been no longer a train, a plane, a long-distance bus, and renting a car home for a year has become a new option for many consumers. At the same time, there is a new pattern in the market for car rentals, which has a high supply and rising rental prices. However, mr. Ma did not realize that there was a strain on the supply of ordinary cars and that expensive super-luxurious vehicles were difficult to obtain. This spring, mr. Horse, who spent a year trying to help himself, plans to rent a speeding car to travel with his girlfriend. However, he asked a number of car rental companies and was informed that none of the ferraris, macalen and bentley models were available and that, ultimately, only a mercedes class s was rented at a cost of $1,600 per day。
Mr. Ma's experience is not an example, as there was tension throughout the country over the use of ultra-luxurious rental vehicles during the spring season. “this year, new year's eve to the tenth anniversary, was the peak of the lease, with 10 super-drives in the front shop being rented.” the owner of a car rental shop in shanxi stated that, owing to the high cost of super-luxurious bicycles, the number of self-employed vehicles in the shop was approximately 20. During the holidays, the demand for car rentals in the first and second-line cities increases and there are other ways to find a source of cars in the shop, but when a consumer calls for a taxi in the vicinity of spring festivals or spring festivals, the source of the car is basically encountered. Not only was it a small and medium-sized car rental shop, but beijing business paper journalists found on the maple leaf rental platform that the porsche paramera and masala tilevan models on the platform showed “full lease” before 10 february (tenth)。
In fact, before the spring season, some of the businesses that run super-luxurious car rentals began to heat up on platforms such as shivering, fast-handing, and little red books, which highlighted the strain on their sources. “... Before a user pulls a car, we have to run a process like vehicle inspection and photograph, and the sooner we hand it over to the user, the sooner we can finish work.” an official of the guangdong super luxury renter has revealed that by mid-january this year, the store had started accounting for the rental of cars, that it began to accept purchase orders for the spring festival on 20 january and that, owing to the high demand, it would not accept oral orders this year, and that the down payment would not be refunded if consumers temporarily cancelled the order. “farraly, mashalati, macallan, etc., are almost all ready for spring. If the consumer orders a car during the spring season, the store may, to the extent possible, find a source of the car or assign another model.” he indicates。
There was a strain on the supply of vehicles, and during the spring season the rental price of the super-luxurious car rose. According to a request for quotation received by the beijing business journal, during the spring season, the president of maserati's car was set at $1,500 a day at a monthly rental price of $26,000; the ferrari 458 was rented at $4,500 a day at a monthly rent price of $110,000; the rolls goust was rented at $5,000 a day at a monthly rent price of $120,000; and the mackay 720s was rented at $7,000 a day at a monthly rent of $160,000. “as a result of increased demand, the rental price of ultra-luxurious cars in the shop generally rose by 10-20 per cent during the spring festival, with a deposit of 30-50 per cent of the total car rental price.” a car rental door owner in jiangxi claimed。
However, a beijing-based head of a large car leasing company revealed that “end-market prices have fluctuated as demand has increased, but the price of cars that we rented to cars before spring has not increased significantly”
According to choi dong-soo, secretary-general of the motor market information committee, rising demand during the spring season also allowed car rental stores to rise prices, and prices would be adjusted according to different needs, which would also be a critical time point for traders to earn profits。
"after 90" face, business people need
Thousands of dollars a day, hundreds of thousands a month, who is becoming the main consumer of hyper-car rentals
The yang yang (alias) who had been engaged in luxury, hypercar leasing for three years had said that the growth of the hypercar rental market could not be accompanied by a net red effect. “acquiring a speeding car is worth millions of dollars, so some `net red' chooses to rent a speeding car to boost traffic.” according to yang yang, many users rent ultra-luxurious vehicles to film and produce short videos, etc., on various platforms, resulting in a surge in demand in the otherwise small hyper-luxurious rental market。
In addition, young consumer groups are the main underpinnings of the market. Yang told the beijing news reporter that many young consumers wanted to work for themselves during the year, and that it was more dignified to drive in a car during the spring festival when they met their classmates. “this segment of the user population is mostly short lease, which can be solved by thousands or 20,000 yuan. Not only during the year, but during holidays, wedding seasons, etc., super-luxurious rentals are very good.” he said。
In recent years, the car rental market has matured and, with “90s” becoming the main consumer force, the rental model has also moved from the ordinary to the luxury, super-luxuries. In the first half of last year, the number of self-drive orders exceeded 2019, “after 90” of which became the owner. At the same time, in the first half of last year, car rentals were introduced with many luxury models, 67 per cent of which were rented “after 90”。
“according to an upgrade in consumption, the more users look at the quality of the medium vehicle when they choose to rent it, the greater the need for luxury, super-limous car leases is released.” according to a luxury car rental investor, it was time for people to relax during the spring festival, and the total price of short rentals, such as speeding, was not too high, allowing some users to opt for individualized travel by renting a super-luxurious car。
Except for short lease requirements during holidays, the usual luxury and hyperluxe models are dominated by long-lease users. “the outside world may consider high-priced overruns to be the main source of profits for automobile renters, whereas the day-to-day luxuries and super-luxuries are the main force.” according to the head of the car rental company, most of the cars were rented by this group of users for commercial purposes, while the models preferred brand models such as rolls-royce or bentley, all of which had long-term lease contracts with the shop. “the high cost of inputs in over-luxury rental markets is slower to return, and such users rent longer and more stable orders than short leases, facilitating the early recovery of costs at the door.” he indicated。
In order to better bind long-term renters, a number of car rental outlets will also introduce feature services. The head of a car rental company disclosed that the shop provided not only door-to-door service but also a full-time driver's service, that users were required to pay the driver $6,000 per month and 30 yuan/hour overtime if the vehicle was used for more than eight hours per day, and that the cost of weekends and holidays was counted separately. “some users will also ask us for other business requirements, such as the need for a full-time driver to speak a foreign language.” he said。
Demand and supply are at great risk
The growth in the demand for luxury and super-luxurious car rentals has also led to the smell of opportunities for businesses。
At present, the domestic automobile leasing market is dominated by low- and medium-sized sub-line rental companies that are engaged in luxury and super-luxurious car-type leasing, which, while costly to input, can also lead to higher rental profit returns. However, in order to share the risk of financial costs, car leasing companies also choose different forms of operation。
Beijing business press journalists have learned that the luxury and super-luxurious rental market is still a small market, even if it is hot, and that therefore the number of cars to be rented is almost 20 to 25 at the bottom of the line to avoid gaps. In addition to self-employed vehicles, some small lessors rent large numbers of vehicles from large car leasing companies or from individual users, avoiding excessive spending。
Mr. Ferrari claims that he owns two overruns and a land rover, and that he rents the winnings and one overrun to the car rental company on average, less the cost of the car charterer's intermediary and can receive tens of thousands of dollars per month. “the threshold for access to the luxury and super-luxurious rental market is not high, the owner can make money by subcontracting, as many of my car friends handle idle vehicles.” he said。
However, scattered sources of cars and some “undetectable” consumers encounter problems at both the supply and demand levels。
The head of a car rental company stated that, owing to the mixed origin of the car, consumers were more secure in renting the expensive model or choosing large car leasing companies. Before lifting a car, consumers and car rental company staff had to check the details of the lease contract, whether the rented vehicle was consistent with the picture markings, and whether the condition and appearance of the vehicle were marked and broken, and the vehicle insurance was complete in order to avoid the set. “this type of car is of a high value and, if consumers accidentally encounter bad businesses when renting the car, late tenants often bear high maintenance costs.” he indicated。
At the same time, the risk to car leasing businesses is not insignificant. “holdy and super-extreme bicycles are sold at more than a million dollars, and there is a risk of being mortgaged by some `user'.” the head of the above-mentioned car rental company stated that, regardless of whether the car rental company was large or a small car rental door, it operated in the event that the car was rented by the user and the car was mortgaged to others for “evaporation”. “the car charterer provides false identification information to the car rental company, which also calls the police to search for the car. It is fortunate that the vehicle was successfully recovered, and if the vehicle was rented away and broken down for sale into spare parts and the lessor was unable to repay it, the biggest loss would be for the rental company. To this end, the car rental company is currently carefully screening the owner's information, installing gps on the vehicle and placing clear terms on the contract, etc., so as to avoid problems.” he indicated。
In addition to car rental companies, individuals may encounter problems in renting restricted vehicles. “when renting a car to a car rental company, the vehicle is under high insurance coverage, but insurance companies are able to refuse to pay if the owner of the car runs off the road in violation of the terms of the contract, as well as in the event of an accident on the track, and will therefore try to find a large car rental company as an intermediary to avoid the inability of the small car dealer in question to pay compensation.”
“vehicles provided by car rental companies shall first be subject to legal formalities and, when renting vehicles, they shall be carefully identified with identification information of the car charterer.” the member of the expert committee of the china circulation association expressed the view that it would be preferable to install positioning systems and electronic anti-piracy devices on vehicles in order to avoid vehicle losses. When a problem arises, the police are called upon to resolve it by legal means in a timely manner。
