In recent days, discussions have been raging on the subject of a drop in prices for the car brand of porsche and parameira。
The bureau of red star capital has learned from the sales staff of porsche centres in beijing, tianjin, shanghai and shenzhen that the cars do operate on a preferential basis and that prices have fallen significantly, but that there are differences in preferential policies。
A salesman in shenzhen has indicated to the red star capital bureau that 2025 cassels can now receive up to 35 per cent discount, e. G. $1. 15 million after selection, and $750,000 can be collected (excluding acquisition taxes and insurance), equivalent to 6. 5 per cent. A section 2025 paramera, which it handles, has been selected at a price of around 1. 25 million, plus purchase taxes, insurance, etc., which has resulted in a discount of over 300,000 yuan。
More than $700,000 for porsche cay
Paramera dropped the price to over $900,000
According to a salesman in shenzhen, a maximum of 35 per cent is now available for 2025, such as $1. 15 million for selection and $750,000 for removal (excluding acquisition taxes and insurance), equivalent to 6. 5 per cent. He also indicated, however, that the price was a mortgage price requiring a 90 per cent loan. The margin of preference is 25 per cent for the entire section。
“paramera has a lower margin of preference, around 15 per cent for the whole price and 25 per cent for the mortgage price. The sale described above, for example, a section 2025 paramera, which was processed at a price of about 1. 25 million, plus purchase taxes, insurance, etc., which resulted in a discount of over 300,000 yuan. He mentioned, however, that this preferential price was available only during the australasia car fair in port-au-prince, which ended on 8 june。
A similar statement was made by another salesman in beijing. He mentioned that the price of car nudity in cayenne was now at a minimum of $700,000, and that paramera could receive a discount of $900,000, “but it was all loan prices, and the final landing price would depend on the exact configuration”
There are also salesmen in tianjin who claim that these two cars have a higher discount, that cayenne can land for 8 or 900,000, and that paramera can lift the vehicles for 1 million, depending on selection and phasing. However, there are also vendors in shanghai who indicate that there are concessions in the near future, but prices are not as cheap as the internet。
The bureau of red star capital noted that last june, the topic of “porsche price reduction” had been the subject of hot talk on social platforms, but the models discussed at that time were the porsche's primer, macan, and the pure electric car, taycan. Both cayenne and paramera are medium-high-end porsche vehicles and have been at prices of more than $1 million。
Porsche fell in sales for three years in a row
Delivery decreased by 42 per cent in the first quarter of the year
Behind the price decrease was the decline in porsche sales in the chinese market, which had been declining for three consecutive years. In 2022, porsche sales declined for the first time in 20 years in china, delivering 9. 33 million vehicles in that year, or 2. 5 per cent in comparison with the same year; in 2023, 793,000 in china, or 15 per cent in comparison with the same year; and in 2024, porsche sales in china were 56. 9 million, or 28 per cent。
In the first quarter of 2025, the porsche market in china continued its downward trend, with data showing a significant 42 per cent decline in delivery over the same period, to 9,471。
Jiang dang, senior fellow of the chek guk, stated to the bureau of red star capital that, in the past, porsche had enjoyed a very high reputation and sales volume in the chinese market. As markets change and consumer demand becomes more diversified, their advantages disappear。
Jiang zhang said that chinese consumers ' perception of luxury cars was changing. They buy more about driving experience and intelligent configuration than just the brand itself. This shift has led to a gradual decline in the market competitiveness of traditional luxury brands such as porsche. Second, the rapid rise in the branding of new domestic energy vehicles has also placed considerable pressure on the traditional luxury brands. The porsche's predicament in the chinese market is not an example; indeed, the whole luxury car market is facing challenges in china。
Under the sales challenge, porsche has begun to reduce the network of distributors in the region. At the end of last year, porsche president and chief executive officer pan xie said that due to falling customer demand and reduced sales, the company planned to optimize the distribution network until the end of 2026, by which time the number of porsche dealers in china would be reduced by about one third。
