The good or bad of domain names can play a very important role in the optimization of websites, and usually the age of domain names is an important factor that can directly influence the ranking of search engines。
If we look often at the ranking of keywords in a number of different industries, we find an interesting and illogical phenomenon: why is a website with less content and an up-to-date irregular website better ranked than a website with more content and more frequent updates
Indeed, the most critical reason for this is the age of domain names. It is almost certain that, when searching for the same keyword, some old domain names are necessarily better ranked than new domain names。
So let's talk about the reasons why the old domain name is good:
1. Old domain names have certain weights
In fact, old domain names, like older employees in an enterprise, are naturally more experienced than new ones, so the length of the site in the eyes of the search engine is also an important factor in measuring its quality。
The search engine gives a higher weight and trust to longer-lived sites and, as the time of recording increases, the pr value increases, even without external links, so that the old domain names accumulate over a long period of time and have a positive impact on the ranking of the website。
2. Old domain names have passed the sandbox period
For some of the new stations, there is a sandbox period, which is a 100-degree test period, usually for about three months, during which the search engine is very strict and the indexing is difficult。
For some old domain names, the sandbox period has already passed, so there is a degree of trust and status in the search engine, so the weight of the old domain names is generally high, making it possible for our website to be recorded more quickly and for the articles to be indexed quickly, which is one of the reasons for the higher ranking of the old domain。
3. A certain quality outer chain left by the old domain name
As a rule, our newly registered domain name is essentially non-articular in its early stages。
For some old domain names, because they have been used previously, it is likely that many high-quality external chains will be left behind, and it would be beneficial to have quick access to search engine grabs and entries after web lines。
4. There is a certain accumulation of older domain names
The accumulation of a certain number of users as well as traffic during previous operations and the creation of a new site for the old domain name have enabled many older users to access the site, a situation that is tantamount to a self-taught flow, which can be very helpful in raising the ranking of key words on the website。
Most of the old domain names sites, essentially daily, ensure that they are captured by the search engine on the same day, while for a new domain name to be posted, it usually takes at least a month to support it。
5. Old domain names are relevant
Indeed, the longer the website operates, the higher the weight, not the time of registration of the domain name, but the time when the domain name is recorded on the site. Often, the longer the domain name is preferred by the search engine, and the fact that the domain name is highly relevant, in addition to being more closely associated with the weight, affects to some extent the ranking of key words on the site。
For example, a site that was previously used as a catering site, without industry boundaries, is more readily accessible to the trust and preferences of the search engine, which would need to be re-examined if it was previously a catering site and is now used as an educational site, since the industrial content currently involved is a completely new field。
In conclusion, the old domain name is also, in a sense, an intangible asset, since most website content and traffic are relevant to a specific domain name, so that a good domain name has a certain impact on the optimization of the seo and the operation of the website, both by raising the ranking of keywords and by increasing the weight of the website, and by making a significant contribution to its subsequent optimization。
