The speed at which the site is loaded is critical for both users and site owners。
As more and more pages are viewed on the mobile side, the speed at which pages are loaded on the mobile side is also an important basis for the ranking of the site by the search engine. Google is known to have announced on 9 july an algorithm update called speed update, the first google algorithm for mobile pages and mobile search rankings。
According to a study by the enterprise search platform provider, seachmetrics, the highest-ranking website is also the one with the fastest average load, especially at the mobile end。
Research data show that the average loading time for the first mobile page was 2. 2 seconds, while the average loading time for the second mobile page was 2. 5 seconds, which refers to the loading time for some visualizing elements on the web page. In fact, the time lag between the top 5 and the sixth to fifteenth sites is not significant。
It is well known that the higher the ranking of the website, the greater the number of visits and the greater the income, and that loading time is an important factor influencing the ranking of the site, it can be said that in the area of optimization of the search engine, time (webloading time) is money. This was also supported by a study by the content distribution network and cloud service provider akamai in 2017, where the speed of loading the website was delayed by only 100 ms and the conversion rate fell directly by 7 per cent. Furthermore, for every two seconds of page loading time, the rate of jump will increase by 103 per cent。
Unfortunately, according to a google study, many of the electricians ' websites are well behind schedule, with the average time of 9. 8 seconds for the completion of a retail site at the desktop end, as shown in the figure below (the average time of loading in united states industry sites in 2017):
A january google study also noted that smartphones respond less rapidly than desktop devices, and that it takes longer to load a website on smartphones, with an average loading time of 15. 3 seconds under the 4g network and 19 seconds under the 3g network。
In fact, there is no need for a lot of frustration on the part of the electrician sellers because most of the electrician websites perform poorly in this regard, which is your opportunity space. First of all, you can try using google calculator to understand your own space for progress。
The calculator will calculate how much of the conversion rate would have been if you had increased the speed of loading the site by a certain number of seconds, based on your current flow, income and conversion rates, and in conjunction with the speed of loading the site。
In addition, two tools, pagespeed insights and lighthouse, deserve attention。
Pagespeed insights can analyse the speed of loading your website and provide appropriate recommendations for optimization。
Lighthouse, a web review tool created by google for developers, can provide specialized technical advice for optimizing your website。
In sum, electric operators need to focus on the speed of website loading, which is part of the buyer's shopping experience, and the speed of website loading, and the increase in conversion rates is self-evident。
(compiled/rugo net wu xiaohua)
