To win a war, it is first necessary to understand operational maps. If seo is an old map of the age of flow competition, geo is a new map of the economic age of answer. The objectives of the two maps may be similar — to reach customers, but they are very different in their legends, pathways and core elements。
Before understanding the geo strategy, the common question is: what is the relationship between geo and seo? Shouldn't i give up the seo and do it all? The answer is: geo is not a replacement for seo, but rather its evolution and upgrading。
If seo is helping brands to be “discovered” in the information ocean, geo is a direct branded “geographical landmark” on the new continent constructed by ai. The two are interlinked and a good digital marketing strategy should be balanced。
For a more intuitive understanding of their differences, please see the following table:
The difference between seo and geo
E-e-a-t-s in the table is the five criteria used by google to assess content quality: experience, professionalism, authority, trustworthiness, and exceptionally important structure of geo
This table clearly shows the difference between the two, but behind it are three profound logical changes。
From “directing” to “becoming” logic
The essence of seo is a “leading” logic。
It assumes that clients need to jump between different sources of mail, so its core task is to make their links more attractive at the point of departure of the jump (search result page)。
Geo is essentially a “becoming” logic。
It assumes that ai will serve as a substitute for the customer in the screening and integration of information, so that its core task is to make itself the source of the high-quality messages selected by ai and directly integrated into the final answer。
2. Shift of weight from technical to confidence signals
While traditional seos also emphasize the primacy of content, in practice, a great deal of energy is invested in the optimization of technological signals, such as website speed, code specifications, external chain building, etc. These are the technical indicators of "look at the machine."。
Geo places more emphasis on building trust signals. In quoting a paragraph, ai assesses its credibility as a rigorous scholar. Therefore, indicators of content professionalism, data support, brand ownership and consistency across multiple platforms are critical。
3. From page optimization to content assetization
The optimization module of seo is usually a web page。
We optimize the title, description, content of a page with a view to obtaining a better ranking。
Geo's optimization module is content assets。
We created a faq (quick questions and answers), a chart, a case analysis that could be broken down, quoted and reorganized by ai in different contexts. So
Geo requires that we create content from the perspective of data asset management and give it modular, reusable and long-cycle value。
When your potential client asks chatgpt about the procurement proposal, does your business appear on the recommended list or is it completely “invisible” by ai? Tyrose's digital marketing has officially launched the geo (inventive search engine optimization) business to pre-empt your business in the ai traffic age。
As experts in google seo and stations, who have been focusing on foreign trade services for many years, we are well aware of the sharp increase in the cost of the volume and flow of traditional competitive rankings. The geo does not replace the traditional seo, but opens up an entirely new channel of ai recommendation - by building a professional, systematic content system (e. G. Selection guide, technical parameters, comparative data) that allows ai models such as chatgpt to treat you as the authority of the industry and to recommend your company directly to high-intensity buyers。
We have served 100+ foreign trade factories and soho to help them achieve multi-fold growth in the number of queries within six months. In the age of ai search, not being recommended by ai is tantamount to “disappearing” in the market. Choosing tyrÖsh not only helps you build a station, but also helps you to take a place on the ai's “procurement list”, get a more precise query, and create a long-lasting ai trust flow pool at low cost。
Copyright: tyrsch digital marketing/bachau says building
