The number of people who are optimising the site is becoming more and more and, with the continuous adaptation and upgrading of the 100-degree algorithms, more and more attention is being paid to the optimization of the site and the related details. Without meeting the needs of these search engines, it is difficult for natural sites to have better rankings. So what are the techniques of website optimization?
I. 404 optimization
Those who are perfect for the website must know 404 pages. Many seoer attach great importance to the 404 optimization, as long-term failure to clean dead links can have a poor user experience and even the search engine will not trust the site。
404 optimizing methods, we regularly view data analysis, view spider access and process dead links in a timely manner. You can also use dead links to test your client for url review。
Ii. Original text of the website
The original text addresses user needs and is presented to users. The originals were also the preferred content of the search engine, so they were given a higher ranking than the false ones. In particular, when the search engine crawls over the new station, the discovery of the file is outdated and the recording is down, making it impossible for the user to search for your new station information. It is therefore important to stick to original articles in order to have a good ranking when making site optimization。
Iii. Non-inclusion of websites
When we do site optimization, there are often problems with website non-inclusion, so let's find out if there's a problem with domain names, there's a problem with site layout, there's a problem with website content, and so on。
Iv. The snapshot is not updated for long periods
The problem of fast-tracking and non-renewal, or even retrogressive, of making the site's optimization points to problems on the site, mainly due to the instability of the server, the low level of originality of the articles and the lateness of updates. The solution is simple, with more original content being updated, servers being placed in the country or in hong kong, and extra-chain promotions being made and links being submitted to search engines on an ongoing basis to speed up the update。
V. Stable ranking
With the ranking of the website, we have to keep updating the content of the website, which only attracts users for a long time and retains the key points of our clients. It is also necessary to allow users to obtain valuable information from the content of the website and to enhance user experience in order to stabilize the keyword ranking。
Tdk optimization
Tdk is the title, description, keyword, and the three labels that we seoer used to talk about, and many seoer encounters the theory that tdk does not change often! In fact, with regard to the tdk amendment, we need to judge on the basis of the circumstances. For example, when the new station is on line, entering the sandbox period, it is suggested that the tdk be set up before the line on the website, without modification in the short term。
If the old station does not have a ranking for many years, then it would be inappropriate to try to modify the tdk, which would have to be captured, to write the tdk around the content of the web page, and to put the word into the tdk, which is not in keeping with the rules。
