On december 14th, beijing, china wide web reports that the price of milk powder is rising again, and that recently, several brands of "milk powder" have launched high-end products to test market responses, in addition to their primary hit products. Most notable of these is the high-end milk powder of the next brand of the hewlett-milk flag, which is over $400。
Wheaze powder confirmed that the price had been raised from december because of cost increases following the optimization of the formula. Wheat indicated that production costs had increased as a result of the recent optimization of the formula for the high-end milk powder and the adjustment of some nutrient content to meet the requirements of the new national standard in china. Can't you stand up for that? An interview with the senior dairy expert, wang tintong, was conducted on this issue, and he found these reasons very reluctant。
Wang tintong: the main reason for the price increase is that the primary raw material cost has not increased, but that the price of the two main raw materials for infants and young children has fallen, so that the increase in the price of raw materials is not justified. The second reason is that the increased costs of applying for a formula adjustment are not valid because of the need to accommodate our new national standards, and that the current criteria do not change significantly and do not involve much additional costs。
A senior producer of milk powder said that the cost of 900 grams of milk powder would be around $100, and the impact of the upgrade of the formula would be between several and a dozen dollars. Now, the milk millers are following the mentality of chinese consumers that high prices are equal to high quality, so they want to stimulate consumption of high-end products by creating concepts and telling good stories。
In order to compare prices, a special look was made at the supermarket in australia, where it was found that the hewish powder at the supermarket was no more than $30 at the highest end, at foreign exchange rates, and no more than $200. Moreover, the sources of wheaze milk produced in australia are absolutely australian or new zealand, and the quality is much more secure than those produced in china. Why is the powder so expensive in china? Wang tingtong said: "this is because milk powder has market rights in china。
Wang tintong: they use their current market share in the chinese market, and even catch domestic consumers with a credit crisis over domestic products, raising prices, so raising prices is not open to negotiation。
Customs data show that during the first 10 months of this year, 68,000 tons of milk powder were imported into guangdong province, an increase of 18. 8 per cent over the same period, with an average import price of $243,000 per ton. In other words, the average price per 900 grams of milk powder imported is only $21. 8, with a rough adjustment at the cost of not taking into account subsequent additions. Wang tintong is impressed by the fact that it is so low-cost milk powder that prices have been rising for 10 years, especially for infants and young children, who cannot compete in domestic dairy enterprises。
Wang tintong: the policy has not been priced for more than a year in 10 years, and it was about 100 to 180 to 200, while the average annual price increase of 10 to 15 per cent has been rising for 10 years, mainly because of a lack of market rivals。
