At the beginning of the new year, vientiane, china's new net, 19 january, began with the emergence of a “killer-free new year's war”. This time, deve chocolate, which has always played love, opened a unique new year path. On january 18th, dev joined forces on the supercat brand day to invite zhao liyong and masjin to send the new year's “f” gas to the consumers with a well-designed “book of good friday”。
Chocolate seems to have long been the preferred product for people to pass on emotions and enjoy good moments, and deve chocolate has moved countless consumers with a sense of silky, sweet love. With the launch of a custom-made new year's box for every consumer, the product has been launched, leading to a rush to buy in the market, with a limited of 5,000 copies of the books sold out in just 12 hours, and discussion on the internet, with only 10 minutes of shop sales exceeding 1. 7 million, with the explosive deve three bowls selling 20,000 items, and the new year's weather, not only creating a sales miracle, but also creating new ideas for brand upgrading and marketing。
New year's eve's new energy
For chinese consumers, the love-based dev is a symbol of sweet love and, above all, of chocolate. Since entering china in 1989 and becoming the leading brand of chinese chocolate on board in 1995, dev has occupied the position of leader of the chinese chocolate market. This is due both to the high quality of dev's chocolate and to the precision of its branding。
From "milk strong, silky feeling", "dry rain better with chocolate", to "dev, even if it's a new silk slide," to "near the impossible, when dev touches your heart" dev shapes his brand consciousness in a story about life, about love, about dreams. Not only does dev have a sense of silkyness, but he is popular with chinese consumers; he also has won a win-win with his own creative brand story and a brand-like red icon。
However, deve, almost 30 years old, is becoming aware of a problem: for a long time, dev's brand story has focused on love stories. Admittedly, the silky, sweet deve chocolate would have been the subject of love and the marketing model would have been suitable for the current fast food market. However, this has also led to product limitations, with many consumers viewing chocolate as the food of young people, leaving more consumers invisible。
This day of the duff cat super brand, dev worked with the new cat innovation center, based on big data analysis, analysis of consumers' minds, integration of the book of blessed into the product concept under the theme “new year's good four” and the introduction of a customized new year's book of the book of the good, which injected new “energy” into dev. The book of the good new year gift box is customized for every consumer, from product to packaging to blessing to fit the consumer's needs。
Dev's book of the blessed new year box has six styles of packaging, ranging from starships that meet the needs of fans to models that are suitable for sending family members, colleagues, friends, girlfriends, and customers。
It takes three steps each time to customize, to be simple and easy to operate, to give a romantic blessing dedicated to ta。
Skycats work together on big data and new marketing ideas
With the rapid growth of internet e-commerce in china, the rate of chocolate internet penetration has gradually increased and the “cake” in the chocolate market has grown. While it is conducive to the development of china's chocolate market, it can also generate more intense market competition. To remain alive on the market, dev chocolate must not only explore new brand upgrades but also create new marketing ideas. For dev, collaboration with skycat super brand day and skycat new innovation centre was not only a perfect brand upgrade, but also an efficient product marketing exercise。
Long before the new year's box of the book of blessed came on the market, the skycat news innovation center provided a clear and accurate consumer image of dev chocolate based on big data. Insight scanning of previous markets, in-depth research into the demand for consumer gifts, through product conceptual testing, guidance on design optimization and precision inventory, and through the integration of super brand day resources and effective interface with various media have created a complete, accurate and efficient marketing path for products that are necessary for the marketing of artificial intelligence age products。
This deve super brand day has also gained a great deal of visibility, with zhao lilong video power call, a strong world trade house screen, more of mars pure skycats live as a product platform, and innovative interactions with new consumers through the gin-tae-tai-tai-tai-tai-tai-tai-tai-tai-tai-tai-tai-tai-tai-tai-tai-tai-tai-tai-tai-tai-tai-tai-tai-wai-tai-tai-wai-wai-wai-wai-wi-wi-wi. This is a three-dimensional, all-encompassing marketing path that inevitably creates unexpected marketing miracles。
It can be said that while traditional brand concepts and marketing ideas have been challenged in the age of artificial intelligence, they are also breeding infinity, and the new experience of this deve super brand day for users provides us with a key to a new round of marketing. We believe that in the coming days, more brands will make use of modern marketing tools to achieve the ultimate dream of “perfect customer experience”。
