How to optimize operational programs on webseo
The seo optimist of many corporate websites is a small team; even many companies may be responsible for one person for all the work of the network and, in addition to their own network promotion, repair the entire computer printer. It seems like a little too much if we have to write something else. However, it may be the idea that the business website may remain in place forever, and that the ranking will not increase if the flow is not made。
It would also take half a day to carefully write a programme to analyze their websites while analysing their competitors. Let us do the seos every day without knowing what to do; let us know at what level our website is missing, and move step by step to improve our rankings slowly, adding to the web traffic and making it more expensive。
What should be written at the beginning of the seo optimization programme on the enterprise website?
We need to understand that this programme is both an implementation programme for your work and a programme that needs to be shown to the boss to prove your ability to work. The operational and operational nature of the programme and its detail have a direct impact on the efficiency of your future work; whether or not the programme is sufficiently broad and concise has a direct impact on the perception and acceptance of your work by corporate owners。
Optimizing the programme therefore requires a coherent, end-to-end and focused approach. First of all, you would like to say why this site is being optimized, and secondly, how it works and how it works. If you're saying it, it's a setup. It's bullshit。
Recommendation: if you don't like the writing of long speeches, you can try to use a thought map, or a single page of the site's marketing style, which is both clear-sighted and noble, with a view to gaining access to a grand hall of excellence and a third degree; and save time and paper。
Analysis of the needs of industry users, the competitive environment is essential。
This is what we often say about competition analysis, not just the situation of competitors, but also the search needs of targeted users and the analysis of the situation of seo on its own website. Basic points include ranking status, recording status, flow status, marketing analysis, etc. By comparing the optimization of their websites with that of the top competitors, they can identify their weaknesses and advantages。
Once we find out what's wrong with our website, a lot of problems follow. And at this point, we will have to be the best at solving problems and finding solutions to them. A detailed analysis of the website is also required after the basics of the analysis, or seo diagnostic. These include preferred domain url settings, robots and htaaccess checks, keyword distribution, outward chain distribution, inner chain distribution, website performance, website layout, etc。
Few people begin to analyse the search needs of the target users at the start of the web site, and it is important to know what they know about their search intentions. First of all, you can calculate the overall flow of key words that need to be made, and the amount of traffic that can be obtained when the website achieves optimal results, which is a range value that cannot be accurately budgeted. Then it's the layout of the site based on search needs。
Analysis of the enterprise website home page, column page, internal page
1. Enterprise website homepage seo optimization
The average business website has very few pages, which is more beneficial for us to optimize. Optimization of the first page is mainly in the areas of site location (title), web interface optimization, code optimization, and column optimization. The location of the site highlights the core content of the website, which must be featured in the title, and the layout of the web interface, which gives priority to the core content, so that the search engine can quickly and accurately capture the core content of the site and rate it more favourably。
Many of our corporate websites are still in a table layout, and the seo builder jane white suggested changing the layout to div+cs, not only to facilitate the capture of search engines, but also to improve the beauty of the web interface. The code optimization is primarily to streamline the page code by placing the content in css, the content in js, in js; css is loaded in the head label on the website, and js is loaded at the end of the website as far as possible. The second is the optimization of tkd labels, h tags, b tags, alt tags。
Optimizes the classification of the core and user most needed at the front end of the column; it is then recommended that the column be written with an anchor text, and that the alt and bitle properties be written if you want to make a picture for the front end's sake. As the column anchor text allows the layout of some key words that need to be prioritized for optimization, it is not recommended to use pictures as a navigation column in order to maximize effects。
2. Seeo operation on the business site page
First of all, there is the question of matching. The first is the match between the column title and the column name anchor text, and more importantly the match between the column anchor text and the contents under the column. Many of our corporate websites prefer to update their content freely under the column, whether it is relevant or irrelevant, which is not right. While the richness of the content under the column has a significant impact on the optimal impact of the column, it is only relevant to update the matching content. There's also the processing of the field path and the template text, so here's not much。
3 seo on enterprise content page
The most important first page for an enterprise website is the first page, which is not controversial; but if the content page is not optimized, not only does the first page not achieve the desired results, but the entire site is unlikely to be optimized, which has a direct impact on the turnover of the website. The first is the match of the content page, which speaks of the match between the content and the title; the second is similarity, speaking of a comparison between pages; the third is the internal chain recommendation, which refers to the mutual voting of website content and the spider guide; fourth, the annex was optimized, referring to the fact that it had no significant impact on the website, but that there were improvements in its content。
Iv. Extralinking and off-site optimization and promotion
When the outer chain is king, we say out-of-station optimization is just a dead outlink. Although the search engine algorithm has been upgraded considerably, what has been most important for the enterprise station has not been the outer chain, and the off-site support optimization and replication. Auxiliary optimization is the use of off-site platforms to optimize the same keywords in order to achieve the impact of the platform's information coverage and to prevent websites from being k-induced. While outreach outside the site should be mainly oriented towards the promotion of corporate products, pushing the company's website would be a twist, and companies would be selling products for their websites?
